Rascasse Audience Intelligence

Rita Hayworth Audience in United States

A data profile of the people who buy, follow and care about Rita Hayworth in United States — modelled from more than twelve digital signal sources. Rita Hayworth has an estimated audience of 1,295,036 people in United States.

#1363among Actor Actress or TV Star in United States#4146among Person in United States#3386in Movies & TV

The average Rita Hayworth fan in United States is 38.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Colorado Rockies, Jessica Alba, 23andMe, with strongest over-indexing on Colorado Rockies (57.39× the country average).

Demographically, the Rita Hayworth audience skews balanced with an average age of 38.6, and over-indexes on personality traits such as Convenience Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rita Hayworth fan in United States is balanced, around 38.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Colorado Rockies.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rita Hayworth profile in United States.

Audience size
1.3M
in United States
Gender
52.0%♀
48.0% male
Age
38.6
average years
Country rank
#19770
Person in United States
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rita Hayworth fans

52.0% are female, 48.0% are male, average age 38.6.

Fig. 02

Gender split

52.0%
Female
48.0%
Male
Demographic split for Rita Hayworth audience in United States
MetricValue
Female52.0%
Male48.0%
Average age38.6
Estimated audience size1,295,036
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the Rita Hayworth audience in United States
Age bracketShare%
16-1917%
20-2921%
30-3925%
40-4922%
50+14%
Fig. 04

Worldwide distribution

44.5%

of the worldwide Rita Hayworth audience comes from United States.

Worldwide audience distribution share by country for Rita Hayworth
CountryShare
United States44.5%
United Kingdom15.4%
Spain8.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rita Hayworth audience in United States is strongest.

Fig. 05

Top regions by affinity

Rita Hayworth fans by region: top regions in United States
#RegionReachAffinity×
01Montana~7K2.00×
02California~200K1.17×
03New York~80K1.14×
04Oregon~20K1.12×
05Pennsylvania~50K1.10×
06New Mexico~7K1.10×
07Illinois~50K1.09×
08Arizona~30K1.08×
09Connecticut~10K1.08×
10Vermont~2K1.08×
11Rhode Island~4K1.07×
12New Hampshire~5K1.06×
13New Jersey~30K1.05×
14Missouri~20K1.05×
15Massachusetts~30K1.04×
16Idaho~7K1.04×
17Maine~5K1.04×
18Washington, District of Columbia~4K1.04×
19Michigan~40K1.03×
20Washington~30K1.03×
21Wisconsin~20K1.03×
22Minnesota~20K1.03×
23Ohio~40K1.01×
24Kentucky~20K1.00×
25Tennessee~30K0.99×
26Indiana~20K0.99×
27Oklahoma~10K0.99×
28Kansas~10K0.99×
29Virginia~30K0.98×
30Nevada~10K0.96×
31Colorado~20K0.95×
32Utah~10K0.95×
33Iowa~10K0.95×
34Florida~80K0.94×
35Maryland~20K0.94×
36Alabama~20K0.94×
37Arkansas~10K0.94×
38West Virginia~6K0.94×
39Louisiana~20K0.91×
40Nebraska~6K0.91×
41Delaware~3K0.91×
42Texas~100K0.90×
43North Carolina~30K0.89×
44Alaska~2K0.89×
45Georgia~40K0.88×
46North Dakota~2K0.87×
47South Carolina~20K0.85×
48Mississippi~9K0.84×
49Hawaii~4K0.80×
50South Dakota~2K0.79×
Fig. 06

Affinity by region

Affinity by region — Rita Hayworth, United States
0.79×1.00×2.00×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rita Hayworth audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rita Hayworth audience
#·InterestCategoryAffinity×
01Dynamo DresdenSports69.08×
02Colorado RockiesSports57.39×
03Deportivo AlavésSports38.20×
0423andMeHealth33.77×
05Jessica AlbaMovies & TV26.77×
06FC Schalke 04Sports19.50×
07Atlético MadridSports17.27×
08X GamesSports14.44×
09ShakiraMusic & Radio9.38×
10San Diego PadresSports7.55×
11Milwaukee BrewersSports6.51×
12Pittsburgh PiratesSports6.08×
13Las Vegas RaidersSports5.74×
14HypermarketShopping5.44×
15Detroit TigersSports4.77×
16Non-alcoholic beverageFood & Beverages4.72×
17Renewable energyBusiness & Career3.93×
18Solar energyHome & Garden3.74×
19Discount storesShopping3.67×
20Pizza HutFood & Beverages2.46×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rita Hayworth audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rita Hayworth audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.76×
Price SensitivityPREMIUM2.21×
Family OrientationCONSERVATISM1.89×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rita Hayworth audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.55×
Luxury OrientationPREMIUM0.59×
MindfulnessBALANCE0.61×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rita Hayworth have in United States?

Rita Hayworth has an estimated audience of 1,295,036 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Rita Hayworth fans?

52.0% of Rita Hayworth fans are female, 48.0% are male, with an average age of 38.6 years.

03

Which brands do Rita Hayworth fans like most?

Rita Hayworth fans show strongest brand affinity for Colorado Rockies (57.39×), Jessica Alba (26.77×), and 23andMe (33.77×) over the country average.

04

Where do Rita Hayworth fans live in United States?

Rita Hayworth fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Rita Hayworth fans also like?

Beyond Rita Hayworth itself, the audience over-indexes on Jessica Alba (26.77×), 23andMe (33.77×), X Games (14.44×), and Atlético Madrid (17.27×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Rita Hayworth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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