Rita Hayworth Audience in United States

Rita Hayworth logo

Rita Hayworth has an estimated audience of 1,302,804 people in United States. 52.0% are female, 48.0% are male, average age 38.6. Top regions: California, Texas, New York. Top brand affinities: Panama, Minnesota, Home construction, St Matthew Passion, Penn & Teller.

The average Rita Hayworth fan in United States is 38.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Panama, Minnesota, Home construction, with strongest over-indexing on Panama (15.11× the country average). Demographically, the Rita Hayworth audience skews balanced with an average age of 38.6, and over-indexes on personality traits such as Convenience Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Rita Hayworth fans

Demographic split for Rita Hayworth audience in United States
MetricValue
Female52.0%
Male48.0%
Average age38.6
Estimated audience size1,302,804

Audience persona

The typical Rita Hayworth fan in United States is balanced, around 38.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Panama.

Top regions in United States

Top regions ranked by reach for Rita Hayworth in United States
RegionReachAffinity
California175,0751.22×
Texas110,4710.99×
New York88,1351.21×
Florida86,5860.98×
Illinois49,8791.15×
Pennsylvania49,4861.13×
Ohio42,3991.06×
Georgia37,2870.93×
Michigan37,2711.09×
New Jersey36,6061.1×
North Carolina36,4200.93×
Virginia32,0041.01×
Arizona29,6741.12×
Washington28,4271.09×
Massachusetts27,8441.08×
Tennessee26,5951.02×
Indiana24,2571.02×
Missouri22,6781.08×
Maryland21,2580.95×
Wisconsin20,6061.05×
Colorado20,4731×
Minnesota19,0991.02×
Alabama17,7750.98×
Oregon17,5051.17×
South Carolina17,4600.89×
Kentucky16,3151×
Louisiana15,1300.9×
Oklahoma14,3530.99×
Connecticut14,2841.09×
Nevada12,4390.99×
Utah11,0290.95×
Iowa10,0860.94×
Kansas9,9310.97×
Arkansas9,8090.91×
Mississippi8,5910.8×
New Mexico7,0701.08×
Idaho6,5281×
Nebraska5,7590.88×
West Virginia5,5690.92×
New Hampshire5,4221.06×
Montana5,0921.41×
Maine4,7361.01×
Rhode Island4,2411.02×
Washington, District of Columbia4,2391.08×
Hawaii4,0810.73×
Delaware3,1420.87×
Vermont2,4461.07×
Alaska2,3140.83×
South Dakota2,1080.7×
North Dakota2,0900.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rita Hayworth audience
BrandAffinityCategory
Panama15.11×Travel & Leisure
Minnesota7.1×Travel & Leisure
Home construction2.19×Home & Garden
St Matthew Passion57.14×
Penn & Teller10.86×Movies & TV
Bank account2.66×Business & Career
Litter box2.23×Pets & Animals
Mackenzie Foy8.18×Fashion & Accessoires
Natural rubber2.13×Cars & Mobility
JTV (Indonesia)5.43×
Justice2.78×Politics & Society
Whataburger1.54×Food & Beverages
Isabela (province)11.27×
Pillow1.73×Home & Garden
Mortgage insurance3.45×Business & Career
Shelby Foote10.15×Literature
3D printing1.8×Technology & Electronics
Toros de Tijuana18.69×Sports
Mothercare2.26×Kids & Family
Grand Prairie, Texas5.34×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rita Hayworth audience
TraitClusterScore
Convenience OrientationPREMIUM2.05
Risk AppetiteTHRILL1.97
SustainabilityBALANCE1.95
Urban LifestyleOPEN1.88
LGBTQ+ IdentityOPEN1.79
Career OrientationPOWER1.65

Worldwide distribution

Worldwide audience distribution share by country for Rita Hayworth
CountryShare
United States44.9%
United Kingdom15.4%
Spain9.1%

See Rita Hayworth audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Rita Hayworth have in United States?

Rita Hayworth has an estimated audience of 1,302,804 people in United States, concentrated in California and Texas.

What is the gender split and age of Rita Hayworth fans?

52.0% of Rita Hayworth fans are female, 48.0% are male, with an average age of 38.6 years.

Which brands do Rita Hayworth fans like most?

Rita Hayworth fans show strongest brand affinity for Panama (15.11×), Minnesota (7.1×), and Home construction (2.19×) over the country average.

Where do Rita Hayworth fans live in United States?

Rita Hayworth fans in United States are most concentrated in California (reach 175,075), Texas (reach 110,471), and New York (reach 88,135). These three regions account for the largest share of the active audience.

What other brands do Rita Hayworth fans also like?

Beyond Rita Hayworth itself, the audience over-indexes on Minnesota (7.1×), Home construction (2.19×), St Matthew Passion (57.14×), and Penn & Teller (10.86×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rita Hayworth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.