Rascasse Audience Intelligence

Playa del Carmen Audience in Germany

A data profile of the people who buy, follow and care about Playa del Carmen in Germany — modelled from more than twelve digital signal sources. Playa del Carmen has an estimated audience of 466,756 people in Germany.

#119among Region in Germany#1063among POI in Germany#969in Travel & Leisure

The average Playa del Carmen fan in Germany is 36.7 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Riviera Maya, Gary Oldman, Tulum, with strongest over-indexing on Riviera Maya (140.66× the country average).

Demographically, the Playa del Carmen audience skews balanced with an average age of 36.7, and over-indexes on personality traits such as Travelling, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Playa del Carmen fan in Germany is balanced, around 36.7 years old, with strong Travelling tendencies and a notable affinity for Riviera Maya.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Playa del Carmen profile in Germany.

Audience size
467K
in Germany
Gender
51.9%♀
48.1% male
Age
36.7
average years
Country rank
#12423
POI in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Playa del Carmen fans

51.9% are female, 48.1% are male, average age 36.7.

Fig. 02

Gender split

51.9%
Female
48.1%
Male
Demographic split for Playa del Carmen audience in Germany
MetricValue
Female51.9%
Male48.1%
Average age36.7
Estimated audience size466,756
Fig. 03

Age distribution

Ø 36.7
average years
Age distribution of the Playa del Carmen audience in Germany
Age bracketShare%
16-1924%
20-2921%
30-3922%
40-4921%
50+12%
Fig. 04

Worldwide distribution

2.1%

of the worldwide Playa del Carmen audience comes from Germany.

Worldwide audience distribution share by country for Playa del Carmen
CountryShare
United States28.6%
Mexico20.9%
Colombia7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Playa del Carmen audience in Germany is strongest.

Fig. 05

Top regions by affinity

Playa del Carmen fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~50K1.33×
02Baden-Württemberg~80K1.24×
03Bayern~90K1.23×
04Berlin~30K1.21×
05Nordrhein-Westfalen~100K1.14×
06Rheinland-Pfalz~30K1.14×
07Hamburg~10K1.12×
08Saarland~6K1.07×
09Bremen~4K0.90×
10Sachsen~20K0.89×
11Thüringen~10K0.87×
12Niedersachsen~40K0.85×
13Sachsen-Anhalt~10K0.85×
14Schleswig-Holstein~10K0.84×
15Brandenburg~10K0.80×
16Mecklenburg-Vorpommern~6K0.69×
Fig. 06

Affinity by region

Affinity by region — Playa del Carmen, Germany
0.69×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Playa del Carmen audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Playa del Carmen audience
#·InterestCategoryAffinity×
01Chichen ItzaTravel & Leisure186.84×
02Riviera MayaTravel & Leisure140.66×
03BacalarTravel & Leisure120.76×
04Xel-Ha ParkTravel & Leisure111.99×
05TulumTravel & Leisure97.57×
06MaltesersFood & Beverages82.95×
07Egyptian pyramidsTravel & Leisure79.80×
08Spring breakTravel & Leisure69.80×
09Great Pyramid of GizaTravel & Leisure69.50×
10Gary OldmanMovies & TV67.21×
11Quintana RooTravel & Leisure56.94×
12CancúnTravel & Leisure45.19×
13Joan CollinsFashion & Accessoires45.01×
14MazatlánTravel & Leisure36.90×
15Samuel L. JacksonMovies & TV24.32×
16Jeremy RennerMovies & TV22.68×
17Discover (magazine)Internet & Social Media20.00×
18Velvet (TV series)Movies & TV20.00×
19Plus Size FashionFashion & Accessoires18.09×
20Kurdish languagesPolitics & Society18.02×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Playa del Carmen audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Playa del Carmen audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.45×
Design AffinityPREMIUM1.23×
TraditionCONSERVATISM1.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Playa del Carmen audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.88×
SpiritualityBALANCE0.89×
Need for SecurityCONSERVATISM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Playa del Carmen have in Germany?

Playa del Carmen has an estimated audience of 466,756 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Playa del Carmen fans?

51.9% of Playa del Carmen fans are female, 48.1% are male, with an average age of 36.7 years.

03

Which brands do Playa del Carmen fans like most?

Playa del Carmen fans show strongest brand affinity for Riviera Maya (140.66×), Gary Oldman (67.21×), and Tulum (97.57×) over the country average.

04

Where do Playa del Carmen fans live in Germany?

Playa del Carmen fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Playa del Carmen fans also like?

Beyond Playa del Carmen itself, the audience over-indexes on Gary Oldman (67.21×), Tulum (97.57×), Chichen Itza (186.84×), and Joan Collins (45.01×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in Germany

See Playa del Carmen audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Playa del Carmen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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