Playa del Carmen Audience in Germany
Playa del Carmen has an estimated audience of 466,756 people in Germany. 51.9% are female, 48.1% are male, average age 36.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Riviera Maya, Gary Oldman, Tulum, Chichen Itza, Cancún.
The average Playa del Carmen fan in Germany is 36.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Riviera Maya, Gary Oldman, Tulum, with strongest over-indexing on Riviera Maya (140.66× the country average). Demographically, the Playa del Carmen audience skews balanced with an average age of 36.7, and over-indexes on personality traits such as Travelling, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Playa del Carmen fans
| Metric | Value |
|---|---|
| Female | 51.9% |
| Male | 48.1% |
| Average age | 36.7 |
| Estimated audience size | 466,756 |
Audience persona
The typical Playa del Carmen fan in Germany is balanced, around 36.7 years old, with strong Travelling tendencies and a notable affinity for Riviera Maya.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 119,436 | 1.17× |
| Bayern | 93,248 | 1.24× |
| Baden-Württemberg | 80,926 | 1.27× |
| Hessen | 48,807 | 1.37× |
| Niedersachsen | 38,710 | 0.85× |
| Rheinland-Pfalz | 27,250 | 1.17× |
| Berlin | 27,183 | 1.3× |
| Sachsen | 20,050 | 0.88× |
| Schleswig-Holstein | 13,294 | 0.79× |
| Hamburg | 11,586 | 1.1× |
| Brandenburg | 10,813 | 0.75× |
| Sachsen-Anhalt | 9,798 | 0.81× |
| Thüringen | 9,784 | 0.82× |
| Saarland | 6,096 | 1.06× |
| Mecklenburg-Vorpommern | 5,211 | 0.58× |
| Bremen | 3,304 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Riviera Maya | 140.66× | Travel & Leisure |
| Gary Oldman | 67.21× | Movies & TV |
| Tulum | 97.57× | Travel & Leisure |
| Chichen Itza | 186.84× | Travel & Leisure |
| Cancún | 45.19× | Travel & Leisure |
| Joan Collins | 45.01× | Fashion & Accessoires |
| Egyptian pyramids | 79.8× | Travel & Leisure |
| Discover (magazine) | 20× | Internet & Social Media |
| Spring break | 69.8× | Travel & Leisure |
| Mazatlán | 36.9× | Travel & Leisure |
| Quintana Roo | 56.94× | Travel & Leisure |
| Jeremy Renner | 22.68× | Movies & TV |
| Samuel L. Jackson | 24.32× | Movies & TV |
| Kurdish languages | 18.02× | Politics & Society |
| Maltesers | 82.95× | Food & Beverages |
| Xel-Ha Park | 111.99× | Travel & Leisure |
| Anna Kendrick | 21.34× | Movies & TV |
| Bacalar | 120.76× | Travel & Leisure |
| Great Pyramid of Giza | 69.5× | Travel & Leisure |
| Velvet (TV series) | 20× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 2.23 |
| Urban Lifestyle | OPEN | 2.11 |
| Design Affinity | PREMIUM | 1.82 |
| Sports Activity | POWER | 1.75 |
| Sustainability | BALANCE | 1.63 |
| Luxury Orientation | PREMIUM | 1.58 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.6% |
| Mexico | 20.9% |
| Colombia | 7.5% |
See Playa del Carmen audiences in other countries
More Region audiences in Germany
- North Rhine-Westphalia (12,537,146)
- Bavaria (11,233,911)
- Baden-Württemberg (9,848,271)
- Rhine (9,303,980)
- Lower Saxony (6,360,906)
Frequently asked questions
How many fans does Playa del Carmen have in Germany?
Playa del Carmen has an estimated audience of 466,756 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Playa del Carmen fans?
51.9% of Playa del Carmen fans are female, 48.1% are male, with an average age of 36.7 years.
Which brands do Playa del Carmen fans like most?
Playa del Carmen fans show strongest brand affinity for Riviera Maya (140.66×), Gary Oldman (67.21×), and Tulum (97.57×) over the country average.
Where do Playa del Carmen fans live in Germany?
Playa del Carmen fans in Germany are most concentrated in Nordrhein-Westfalen (reach 119,436), Bayern (reach 93,248), and Baden-Württemberg (reach 80,926). These three regions account for the largest share of the active audience.
What other brands do Playa del Carmen fans also like?
Beyond Playa del Carmen itself, the audience over-indexes on Gary Oldman (67.21×), Tulum (97.57×), Chichen Itza (186.84×), and Cancún (45.19×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Playa del Carmen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.