A data profile of the people who buy, follow and care about Playa del Carmen in Mexico — modelled from more than twelve digital signal sources. Playa del Carmen has an estimated audience of 4,746,656 people in Mexico.
The average Playa del Carmen fan in Mexico is 34.6 years old, balanced, and lives primarily in State of Mexico.
The audience is concentrated in State of Mexico, Distrito Federal, Jalisco.
Top brand affinities include infonavit, Regional styles of Mexican music, Moda Feminina, with strongest over-indexing on infonavit (1.66× the country average).
Demographically, the Playa del Carmen audience skews balanced with an average age of 34.6, and over-indexes on personality traits such as Luxury Orientation, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Playa del Carmen fan in Mexico is balanced, around 34.6 years old, with strong Luxury Orientation tendencies and a notable affinity for infonavit.
The key figures that characterise the Playa del Carmen profile in Mexico.
54.9% are female, 45.1% are male, average age 34.6.
| Metric | Value |
|---|---|
| Female | 54.9% |
| Male | 45.1% |
| Average age | 34.6 |
| Estimated audience size | 4,746,656 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 23% | |
| 30-39 | 20% | |
| 40-49 | 17% | |
| 50+ | 11% |
of the worldwide Playa del Carmen audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 28.6% |
| Mexico | 20.9% |
| Colombia | 7.5% |
Where the Playa del Carmen audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Yucatan | ~300K | 3.00× | |
| 02 | Campeche | ~60K | 1.56× | |
| 03 | Chiapas | ~200K | 1.45× | |
| 04 | State of Mexico | ~800K | 1.29× | |
| 05 | Distrito Federal | ~700K | 1.14× | |
| 06 | Nuevo Leon | ~300K | 1.08× | |
| 07 | Puebla | ~300K | 1.06× | |
| 08 | Veracruz (state) | ~300K | 1.04× | |
| 09 | Hidalgo | ~100K | 1.03× | |
| 10 | Jalisco | ~400K | 1.01× | |
| 11 | Chihuahua | ~200K | 1.01× | |
| 12 | Guanajuato | ~200K | 0.99× | |
| 13 | Morelos | ~80K | 0.94× | |
| 14 | Coahuila de Zaragoza | ~100K | 0.90× | |
| 15 | Aguascalientes | ~50K | 0.84× | |
| 16 | Tlaxcala | ~50K | 0.84× | |
| 17 | Michoacan de Ocampo | ~100K | 0.80× | |
| 18 | Nayarit | ~40K | 0.80× | |
| 19 | Baja California Sur | ~30K | 0.79× | |
| 20 | Baja California | ~100K | 0.72× | |
| 21 | Oaxaca | ~100K | 0.72× | |
| 22 | Guerrero | ~90K | 0.72× | |
| 23 | Colima | ~20K | 0.70× | |
| 24 | Zacatecas | ~40K | 0.66× | |
| 25 | Durango | ~40K | 0.64× | |
| 26 | Sinaloa | ~60K | 0.50× |
The strongest cross-interests of the Playa del Carmen audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Camila Cabello | Music & Radio | 2.17× | ||
| 02 | Sebastian Yatra | Music & Radio | 2.14× | ||
| 03 | Moda Feminina | Fashion & Accessoires | 2.09× | ||
| 04 | Cuban rumba | Music & Radio | 1.97× | ||
| 05 | Decoration | Home & Garden | 1.77× | ||
| 06 | UÑAS DECORADAS | Beauty & Wellness | 1.75× | ||
| 07 | Hotmart | Shopping | 1.72× | ||
| 08 | Easy (store) | Home & Garden | 1.71× | ||
| 09 | Salsa romántica | Music & Radio | 1.67× | ||
| 10 | infonavit | Business & Career | 1.66× | ||
| 11 | Canva | Technology & Electronics | 1.66× | ||
| 12 | Manicure & Pedicure | Beauty & Wellness | 1.66× | ||
| 13 | Regional styles of Mexican music | Music & Radio | 1.65× | ||
| 14 | Makeup Tutorials | Beauty & Wellness | 1.63× | ||
| 15 | Long hair | Beauty & Wellness | 1.59× | ||
| 16 | Pride | Politics & Society | 1.52× | ||
| 17 | Social dance | Sports | 1.52× | ||
| 18 | medicina natural | Health | 1.52× | ||
| 19 | Merengue music | Music & Radio | 1.50× | ||
| 20 | Avianca | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.05× | |
| Design Affinity | PREMIUM | 1.04× | |
| Travelling | THRILL | 1.03× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.82× | |
| Early Adopter Mentality | POWER | 0.87× | |
| Career Orientation | POWER | 0.89× |
Playa del Carmen has an estimated audience of 4,746,656 people in Mexico, concentrated in State of Mexico and Distrito Federal.
54.9% of Playa del Carmen fans are female, 45.1% are male, with an average age of 34.6 years.
Playa del Carmen fans show strongest brand affinity for infonavit (1.66×), Regional styles of Mexican music (1.65×), and Moda Feminina (2.09×) over the country average.
Playa del Carmen fans in Mexico are most concentrated in State of Mexico (reach ~800K), Distrito Federal (reach ~700K), and Jalisco (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Playa del Carmen itself, the audience over-indexes on Regional styles of Mexican music (1.65×), Moda Feminina (2.09×), Easy (store) (1.71×), and Merengue music (1.5×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Playa del Carmen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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