Playa del Carmen Audience in Mexico
Playa del Carmen has an estimated audience of 4,746,656 people in Mexico. 54.9% are female, 45.1% are male, average age 34.6. Top regions: State of Mexico, Distrito Federal, Jalisco. Top brand affinities: infonavit, Regional styles of Mexican music, Moda Feminina, Easy (store), Merengue music.
The average Playa del Carmen fan in Mexico is 34.6 years old, balanced, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Distrito Federal, Jalisco. Top brand affinities include infonavit, Regional styles of Mexican music, Moda Feminina, with strongest over-indexing on infonavit (1.66× the country average). Demographically, the Playa del Carmen audience skews balanced with an average age of 34.6, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Playa del Carmen fans
| Metric | Value |
|---|---|
| Female | 54.9% |
| Male | 45.1% |
| Average age | 34.6 |
| Estimated audience size | 4,746,656 |
Audience persona
The typical Playa del Carmen fan in Mexico is balanced, around 34.6 years old, with strong Design Affinity tendencies and a notable affinity for infonavit.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | 841,908 | 1.29× |
| Distrito Federal | 714,153 | 1.14× |
| Jalisco | 354,151 | 1.01× |
| Nuevo Leon | 308,406 | 1.08× |
| Yucatan | 298,153 | 3.02× |
| Veracruz (state) | 291,525 | 1.04× |
| Puebla | 267,412 | 1.06× |
| Guanajuato | 222,206 | 0.99× |
| Chiapas | 208,419 | 1.46× |
| Chihuahua | 166,276 | 1.01× |
| Baja California | 140,294 | 0.71× |
| Michoacan de Ocampo | 129,662 | 0.79× |
| Coahuila de Zaragoza | 127,869 | 0.9× |
| Hidalgo | 118,782 | 1.03× |
| Oaxaca | 92,769 | 0.71× |
| Guerrero | 83,193 | 0.69× |
| Morelos | 76,976 | 0.94× |
| Sinaloa | 58,925 | 0.47× |
| Campeche | 57,886 | 1.6× |
| Aguascalientes | 49,686 | 0.82× |
| Tlaxcala | 44,551 | 0.82× |
| Durango | 39,328 | 0.6× |
| Zacatecas | 36,971 | 0.61× |
| Nayarit | 35,688 | 0.78× |
| Baja California Sur | 29,050 | 0.77× |
| Colima | 19,635 | 0.65× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| infonavit | 1.66× | Business & Career |
| Regional styles of Mexican music | 1.65× | Music & Radio |
| Moda Feminina | 2.09× | Fashion & Accessoires |
| Easy (store) | 1.71× | Home & Garden |
| Merengue music | 1.5× | Music & Radio |
| Pride | 1.52× | Politics & Society |
| Social dance | 1.52× | Sports |
| Marco Antonio Solís | 1.71× | Music & Radio |
| Canva | 1.66× | Technology & Electronics |
| Cuban rumba | 1.97× | Music & Radio |
| Avianca | 1.5× | Travel & Leisure |
| Makeup Tutorials | 1.63× | Beauty & Wellness |
| Decoration | 1.77× | Home & Garden |
| Hotmart | 1.72× | Shopping |
| UÑAS DECORADAS | 1.75× | Beauty & Wellness |
| Manicure & Pedicure | 1.66× | Beauty & Wellness |
| Salsa romántica | 1.67× | Music & Radio |
| medicina natural | 1.52× | Health |
| Long hair | 1.59× | Beauty & Wellness |
| Sebastian Yatra | 2.14× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.73 |
| Luxury Orientation | PREMIUM | 2.3 |
| Quality Awareness | PREMIUM | 2.1 |
| Career Orientation | POWER | 1.76 |
| Travelling | THRILL | 1.75 |
| Early Adopter Mentality | POWER | 1.75 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.6% |
| Mexico | 20.9% |
| Colombia | 7.5% |
See Playa del Carmen audiences in other countries
- Playa del Carmen — Germany
- Playa del Carmen — United States
- Playa del Carmen — United Kingdom
- Playa del Carmen — France
- Playa del Carmen — Italy
- Playa del Carmen — Spain
- Playa del Carmen — Brazil
- Playa del Carmen — Japan
- Playa del Carmen — South Korea
- Playa del Carmen — India
- Playa del Carmen — Canada
More Region audiences in Mexico
- Pacific Ocean (12,554,169)
- Latin America (11,458,817)
- Jalisco (7,520,933)
- State of Mexico (6,969,624)
- Yucatán (5,241,541)
Frequently asked questions
How many fans does Playa del Carmen have in Mexico?
Playa del Carmen has an estimated audience of 4,746,656 people in Mexico, concentrated in State of Mexico and Distrito Federal.
What is the gender split and age of Playa del Carmen fans?
54.9% of Playa del Carmen fans are female, 45.1% are male, with an average age of 34.6 years.
Which brands do Playa del Carmen fans like most?
Playa del Carmen fans show strongest brand affinity for infonavit (1.66×), Regional styles of Mexican music (1.65×), and Moda Feminina (2.09×) over the country average.
Where do Playa del Carmen fans live in Mexico?
Playa del Carmen fans in Mexico are most concentrated in State of Mexico (reach 841,908), Distrito Federal (reach 714,153), and Jalisco (reach 354,151). These three regions account for the largest share of the active audience.
What other brands do Playa del Carmen fans also like?
Beyond Playa del Carmen itself, the audience over-indexes on Regional styles of Mexican music (1.65×), Moda Feminina (2.09×), Easy (store) (1.71×), and Merengue music (1.5×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Playa del Carmen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.