Regional styles of Mexican music Audience in Mexico
Regional styles of Mexican music has an estimated audience of 7,414,236 people in Mexico. 51.0% are female, 49.0% are male, average age 29.5. Top brand affinities: Mobile payment, Puma, Anti-aging cream, Catholic Church, Local news.
Top brand affinities include Mobile payment, Puma, Anti-aging cream, with strongest over-indexing on Mobile payment (5.93× the country average). Demographically, the Regional styles of Mexican music audience skews balanced with an average age of 29.5, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.
Category: Music & Radio · Type: Topic
Demographics of Regional styles of Mexican music fans
| Metric | Value |
|---|---|
| Female | 51.0% |
| Male | 49.0% |
| Average age | 29.5 |
| Estimated audience size | 7,414,236 |
Audience persona
The typical Regional styles of Mexican music fan in Mexico is balanced, around 29.5 years old, with strong Design Affinity tendencies and a notable affinity for Mobile payment.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mobile payment | 5.93× | Business & Career |
| Puma | 2.76× | Fashion & Accessoires |
| Anti-aging cream | 3.68× | Beauty & Wellness |
| Catholic Church | 2.2× | Politics & Society |
| Local news | 4.84× | News |
| Stone Island | 20× | Fashion & Accessoires |
| Fast food | 1.55× | Food & Beverages |
| Art jewelry | 2.96× | Fashion & Accessoires |
| Single malt whisky | 7.12× | Food & Beverages |
| Skin care | 2.07× | Beauty & Wellness |
| Sarcasm | 2.26× | Politics & Society |
| Banana | 2.07× | Food & Beverages |
| George Clooney | 5.84× | Movies & TV |
| Game consoles | 1.68× | Technology & Electronics |
| Travel agency | 2.17× | Travel & Leisure |
| Do it yourself (DIY) | 1.58× | Home & Garden |
| Nightlife | 2.1× | Arts & Culture |
| Streetwear | 2.35× | Fashion & Accessoires |
| Business class | 2.89× | Travel & Leisure |
| Drop shipping | 4.2× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.73 |
| Luxury Orientation | PREMIUM | 2.36 |
| Quality Awareness | PREMIUM | 2.1 |
| Family Orientation | CONSERVATISM | 1.94 |
| Price Sensitivity | PREMIUM | 1.85 |
| Career Orientation | POWER | 1.76 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 45.3% |
| Mexico | 35.5% |
| Spain | 5.9% |
See Regional styles of Mexican music audiences in other countries
- Regional styles of Mexican music — Germany
- Regional styles of Mexican music — United States
- Regional styles of Mexican music — United Kingdom
- Regional styles of Mexican music — France
- Regional styles of Mexican music — Italy
- Regional styles of Mexican music — Spain
- Regional styles of Mexican music — Brazil
- Regional styles of Mexican music — Japan
- Regional styles of Mexican music — South Korea
- Regional styles of Mexican music — India
- Regional styles of Mexican music — Canada
More Music & Radio audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Regional styles of Mexican music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.