Riviera Maya Audience in Germany
Riviera Maya has an estimated audience of 723,677 people in Germany. 51.7% are female, 48.3% are male, average age 35.5. Top regions: Nordrhein-Westfalen, Bayern, Berlin. Top brand affinities: JACK & JONES, Sex and the City, PubMed, Air Europa, Playa del Carmen.
The average Riviera Maya fan in Germany is 35.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Berlin. Top brand affinities include JACK & JONES, Sex and the City, PubMed, with strongest over-indexing on JACK & JONES (75.56× the country average). Demographically, the Riviera Maya audience skews balanced with an average age of 35.5, and over-indexes on personality traits such as Sports Activity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Riviera Maya fans
| Metric | Value |
|---|---|
| Female | 51.7% |
| Male | 48.3% |
| Average age | 35.5 |
| Estimated audience size | 723,677 |
Audience persona
The typical Riviera Maya fan in Germany is balanced, around 35.5 years old, with strong Sports Activity tendencies and a notable affinity for JACK & JONES.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 150,213 | 0.95× |
| Bayern | 145,797 | 1.25× |
| Berlin | 84,610 | 2.61× |
| Hessen | 75,646 | 1.37× |
| Baden-Württemberg | 66,710 | 0.68× |
| Niedersachsen | 54,195 | 0.77× |
| Rheinland-Pfalz | 40,381 | 1.11× |
| Sachsen | 30,683 | 0.86× |
| Schleswig-Holstein | 18,672 | 0.72× |
| Hamburg | 17,523 | 1.07× |
| Brandenburg | 16,530 | 0.74× |
| Thüringen | 14,486 | 0.79× |
| Sachsen-Anhalt | 13,277 | 0.71× |
| Mecklenburg-Vorpommern | 9,237 | 0.67× |
| Saarland | 7,277 | 0.82× |
| Bremen | 5,441 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| JACK & JONES | 75.56× | Fashion & Accessoires |
| Sex and the City | 14.22× | Movies & TV |
| PubMed | 24.01× | Internet & Social Media |
| Air Europa | 38.66× | Travel & Leisure |
| Playa del Carmen | 27.77× | Travel & Leisure |
| Bad Bunny | 10.24× | Music & Radio |
| Chichen Itza | 77.31× | Travel & Leisure |
| Rosalia | 15.36× | Music & Radio |
| Santos FC | 18.6× | Sports |
| Ryanair | 3.57× | Travel & Leisure |
| Do it yourself (DIY) | 2.81× | Home & Garden |
| Ricky Martin | 15.13× | Music & Radio |
| Meghan Markle | 7.04× | Fashion & Accessoires |
| Eiffel Tower | 16.11× | Travel & Leisure |
| Vegetable Gardening | 6.52× | Food & Beverages |
| Sport Club Corinthians Paulista | 18.71× | Sports |
| Skyscanner | 4.47× | Travel & Leisure |
| Miu Miu | 8.25× | Fashion & Accessoires |
| Hermès | 2.66× | Fashion & Accessoires |
| Ancient Egypt | 6.02× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 2.65 |
| Design Affinity | PREMIUM | 2.33 |
| Travelling | THRILL | 2.32 |
| Quality Awareness | PREMIUM | 2.12 |
| Sustainability | BALANCE | 2.02 |
| Urban Lifestyle | OPEN | 1.81 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.3% |
| Mexico | 19.0% |
| Brazil | 8.2% |
See Riviera Maya audiences in other countries
More Region audiences in Germany
- North Rhine-Westphalia (12,537,146)
- Bavaria (11,233,911)
- Baden-Württemberg (9,848,271)
- Rhine (9,303,980)
- Lower Saxony (6,360,906)
Frequently asked questions
How many fans does Riviera Maya have in Germany?
Riviera Maya has an estimated audience of 723,677 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Riviera Maya fans?
51.7% of Riviera Maya fans are female, 48.3% are male, with an average age of 35.5 years.
Which brands do Riviera Maya fans like most?
Riviera Maya fans show strongest brand affinity for JACK & JONES (75.56×), Sex and the City (14.22×), and PubMed (24.01×) over the country average.
Where do Riviera Maya fans live in Germany?
Riviera Maya fans in Germany are most concentrated in Nordrhein-Westfalen (reach 150,213), Bayern (reach 145,797), and Berlin (reach 84,610). These three regions account for the largest share of the active audience.
What other brands do Riviera Maya fans also like?
Beyond Riviera Maya itself, the audience over-indexes on Sex and the City (14.22×), PubMed (24.01×), Air Europa (38.66×), and Playa del Carmen (27.77×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Riviera Maya. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.