Rascasse Audience Intelligence

Riviera Maya Audience in Germany

A data profile of the people who buy, follow and care about Riviera Maya in Germany — modelled from more than twelve digital signal sources. Riviera Maya has an estimated audience of 723,677 people in Germany.

#83among Region in Germany#687among POI in Germany#686in Travel & Leisure

The average Riviera Maya fan in Germany is 35.5 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Playa del Carmen, Air Europa, Chichen Itza, with strongest over-indexing on Playa del Carmen (140.66× the country average).

Demographically, the Riviera Maya audience skews balanced with an average age of 35.5, and over-indexes on personality traits such as Travelling, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Riviera Maya fan in Germany is balanced, around 35.5 years old, with strong Travelling tendencies and a notable affinity for Playa del Carmen.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Riviera Maya profile in Germany.

Audience size
724K
in Germany
Gender
51.7%♀
48.3% male
Age
35.5
average years
Country rank
#8617
POI in Germany
Fig. 01

Search interest · 12-month trend

+1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Riviera Maya fans

51.7% are female, 48.3% are male, average age 35.5.

Fig. 02

Gender split

51.7%
Female
48.3%
Male
Demographic split for Riviera Maya audience in Germany
MetricValue
Female51.7%
Male48.3%
Average age35.5
Estimated audience size723,677
Fig. 03

Age distribution

Ø 35.5
average years
Age distribution of the Riviera Maya audience in Germany
Age bracketShare%
16-1928%
20-2921%
30-3921%
40-4920%
50+11%
Fig. 04

Worldwide distribution

2.9%

of the worldwide Riviera Maya audience comes from Germany.

Worldwide audience distribution share by country for Riviera Maya
CountryShare
United States25.3%
Mexico19.0%
Brazil8.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Riviera Maya audience in Germany is strongest.

Fig. 05

Top regions by affinity

Riviera Maya fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~70K2.15×
02Hessen~70K1.32×
03Bayern~100K1.23×
04Rheinland-Pfalz~40K1.07×
05Hamburg~20K1.07×
06Nordrhein-Westfalen~200K0.99×
07Bremen~6K0.97×
08Saarland~9K0.96×
09Baden-Württemberg~90K0.92×
10Thüringen~20K0.91×
11Sachsen~30K0.90×
12Brandenburg~20K0.87×
13Sachsen-Anhalt~20K0.86×
14Mecklenburg-Vorpommern~10K0.86×
15Niedersachsen~60K0.84×
16Schleswig-Holstein~20K0.83×
Fig. 06

Affinity by region

Affinity by region — Riviera Maya, Germany
0.83×1.00×2.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Riviera Maya audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Riviera Maya audience
#·InterestCategoryAffinity×
01Chichen ItzaTravel & Leisure154.30×
02Playa del CarmenTravel & Leisure140.66×
03Air EuropaTravel & Leisure54.18×
04FormenteraTravel & Leisure28.00×
05PubMedInternet & Social Media25.78×
06KaRoL GMusic & Radio21.83×
07Santos FCSports15.91×
08RosaliaMusic & Radio15.36×
09Eiffel TowerTravel & Leisure14.54×
10Bad BunnyMusic & Radio12.93×
11Ricky MartinMusic & Radio11.43×
12Salsa musicMusic & Radio11.31×
13Sex and the CityMovies & TV10.46×
14Sunday BrunchKids & Family8.42×
15Travel agencyTravel & Leisure7.51×
16MexicoTravel & Leisure6.08×
17Ancient EgyptPolitics & Society6.02×
18SkyscannerTravel & Leisure4.51×
19CarcareCars & Mobility3.57×
20RyanairTravel & Leisure2.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Riviera Maya audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Riviera Maya audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.37×
Quality AwarenessPREMIUM2.02×
Risk AppetiteTHRILL2.01×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Riviera Maya audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.73×
Price SensitivityPREMIUM0.79×
Pet OwnershipJOY0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Riviera Maya have in Germany?

Riviera Maya has an estimated audience of 723,677 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Riviera Maya fans?

51.7% of Riviera Maya fans are female, 48.3% are male, with an average age of 35.5 years.

03

Which brands do Riviera Maya fans like most?

Riviera Maya fans show strongest brand affinity for Playa del Carmen (140.66×), Air Europa (54.18×), and Chichen Itza (154.3×) over the country average.

04

Where do Riviera Maya fans live in Germany?

Riviera Maya fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Riviera Maya fans also like?

Beyond Riviera Maya itself, the audience over-indexes on Air Europa (54.18×), Chichen Itza (154.3×), PubMed (25.78×), and Sex and the City (10.46×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in Germany

See Riviera Maya audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Riviera Maya. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →