Rascasse Audience Intelligence

Riviera Maya Audience in United States

A data profile of the people who buy, follow and care about Riviera Maya in United States — modelled from more than twelve digital signal sources. Riviera Maya has an estimated audience of 6,393,965 people in United States.

#81among Region in United States#359among POI in United States#456in Travel & Leisure

The average Riviera Maya fan in United States is 39.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Playa del Carmen, Mexico, FIFA World Cup, with strongest over-indexing on Playa del Carmen (19.35× the country average).

Demographically, the Riviera Maya audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Travelling, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Riviera Maya fan in United States is more female, around 39.8 years old, with strong Travelling tendencies and a notable affinity for Playa del Carmen.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Riviera Maya profile in United States.

Audience size
6.4M
in United States
Gender
57.3%♀
42.7% male
Age
39.8
average years
Country rank
#5423
POI in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Riviera Maya fans

57.3% are female, 42.7% are male, average age 39.8.

Fig. 02

Gender split

57.3%
Female
42.7%
Male
Demographic split for Riviera Maya audience in United States
MetricValue
Female57.3%
Male42.7%
Average age39.8
Estimated audience size6,393,965
Fig. 03

Age distribution

Ø 39.8
average years
Age distribution of the Riviera Maya audience in United States
Age bracketShare%
16-1916%
20-2919%
30-3923%
40-4925%
50+17%
Fig. 04

Worldwide distribution

25.3%

of the worldwide Riviera Maya audience comes from United States.

Worldwide audience distribution share by country for Riviera Maya
CountryShare
United States25.3%
Mexico19.0%
Brazil8.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Riviera Maya audience in United States is strongest.

Fig. 05

Top regions by affinity

Riviera Maya fans by region: top regions in United States
#RegionReachAffinity×
01Indiana~300K2.94×
02Arkansas~100K2.32×
03Connecticut~100K1.91×
04Wisconsin~200K1.58×
05New Jersey~200K1.51×
06Minnesota~100K1.49×
07Illinois~300K1.43×
08Iowa~70K1.32×
09New York~500K1.29×
10Nebraska~40K1.27×
11North Dakota~20K1.25×
12South Dakota~20K1.23×
13Colorado~100K1.22×
14Maryland~100K1.18×
15Missouri~100K1.17×
16Michigan~200K1.08×
17Pennsylvania~200K1.07×
18Idaho~30K1.02×
19Kansas~50K1.00×
20Montana~20K1.00×
21Delaware~20K0.99×
22Texas~500K0.97×
23Washington~100K0.95×
24California~700K0.93×
25Washington, District of Columbia~20K0.92×
26Kentucky~70K0.89×
27Oklahoma~60K0.87×
28Utah~50K0.87×
29Ohio~200K0.85×
30Oregon~60K0.83×
31New Hampshire~20K0.81×
32Massachusetts~100K0.80×
33Arizona~100K0.79×
34Nevada~50K0.79×
35Vermont~9K0.77×
36New Mexico~20K0.75×
37Virginia~100K0.73×
38Alaska~10K0.73×
39Georgia~100K0.72×
40North Carolina~100K0.70×
41Maine~20K0.70×
42Rhode Island~10K0.70×
43Florida~300K0.69×
44Tennessee~80K0.66×
45South Carolina~60K0.66×
46Louisiana~50K0.65×
47West Virginia~20K0.60×
48Hawaii~20K0.60×
49Mississippi~30K0.55×
50Alabama~50K0.53×
Fig. 06

Affinity by region

Affinity by region — Riviera Maya, United States
0.53×1.00×2.94×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Riviera Maya audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Riviera Maya audience
#·InterestCategoryAffinity×
01Playa del CarmenTravel & Leisure19.35×
02Cultural tourismTravel & Leisure18.39×
03Bombay SapphireFood & Beverages11.35×
04All-inclusive resortTravel & Leisure6.38×
05VolarisTravel & Leisure6.34×
06ShakiraMusic & Radio5.77×
07La LigaSports4.31×
08Seaside resortTravel & Leisure4.12×
09MexicoTravel & Leisure3.18×
10Diaper bagKids & Family2.91×
11TacoFood & Beverages2.34×
12Las VegasTravel & Leisure2.18×
13Planet FitnessSports2.05×
14YouTube MusicInternet & Social Media2.04×
15FIFA World CupSports1.91×
16ExpediaTravel & Leisure1.87×
17T-MobileTechnology & Electronics1.76×
18IKEAHome & Garden1.62×
19AirbnbTravel & Leisure1.55×
20SpasBeauty & Wellness1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Riviera Maya audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Riviera Maya audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.96×
IndulgenceJOY1.57×
Quality AwarenessPREMIUM1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Riviera Maya audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.81×
Early Adopter MentalityPOWER0.81×
Social Media UsageJOY0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Riviera Maya have in United States?

Riviera Maya has an estimated audience of 6,393,965 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Riviera Maya fans?

57.3% of Riviera Maya fans are female, 42.7% are male, with an average age of 39.8 years.

03

Which brands do Riviera Maya fans like most?

Riviera Maya fans show strongest brand affinity for Playa del Carmen (19.35×), Mexico (3.18×), and FIFA World Cup (1.91×) over the country average.

04

Where do Riviera Maya fans live in United States?

Riviera Maya fans in United States are most concentrated in California (reach ~700K), Texas (reach ~500K), and New York (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Riviera Maya fans also like?

Beyond Riviera Maya itself, the audience over-indexes on Mexico (3.18×), FIFA World Cup (1.91×), All-inclusive resort (6.38×), and Shakira (5.77×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in United States

See Riviera Maya audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Riviera Maya. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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