Riviera Maya Audience in United States

Riviera Maya logo

Riviera Maya has an estimated audience of 6,393,965 people in United States. 57.3% are female, 42.7% are male, average age 39.8. Top regions: California, Texas, New York. Top brand affinities: Historic site, Vocal harmony, Kendra Scott, Grinch, Mathcore.

The average Riviera Maya fan in United States is 39.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Historic site, Vocal harmony, Kendra Scott, with strongest over-indexing on Historic site (30.15× the country average). Demographically, the Riviera Maya audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Luxury Orientation, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Region

Demographics of Riviera Maya fans

Demographic split for Riviera Maya audience in United States
MetricValue
Female57.3%
Male42.7%
Average age39.8
Estimated audience size6,393,965

Audience persona

The typical Riviera Maya fan in United States is more female, around 39.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Riviera Maya in United States
RegionReachAffinity
California747,7171.06×
Texas591,0971.08×
New York443,7501.24×
Illinois335,1621.57×
Florida321,6290.74×
Indiana270,9542.32×
New Jersey266,4561.64×
Pennsylvania244,2091.13×
Michigan193,9031.16×
Ohio183,3230.93×
Georgia154,0500.78×
Wisconsin152,5941.59×
Minnesota145,4601.59×
North Carolina141,5040.74×
Colorado136,2381.35×
Washington131,2331.02×
Missouri128,2101.24×
Virginia123,2570.79×
Maryland115,8831.05×
Massachusetts108,3520.86×
Arizona107,6200.82×
Arkansas91,6511.74×
Tennessee89,0170.69×
Connecticut82,8531.29×
Iowa71,5121.36×
Kentucky68,3080.85×
Oklahoma64,1230.9×
South Carolina63,6820.66×
Oregon63,4600.87×
Louisiana53,7240.65×
Nevada53,0850.86×
Kansas52,6301.04×
Utah51,7790.9×
Alabama44,3700.5×
Nebraska42,2461.32×
Idaho32,8941.03×
Mississippi24,8180.47×
New Mexico23,2160.72×
New Hampshire19,8060.79×
Washington, District of Columbia18,6350.97×
South Dakota18,2251.23×
Montana17,0660.96×
North Dakota15,9541.21×
Delaware15,5050.88×
Hawaii14,7660.54×
Maine14,5350.63×
West Virginia13,9270.47×
Rhode Island12,8390.63×
Wyoming8,2870.87×
Alaska7,8180.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Riviera Maya audience
BrandAffinityCategory
Historic site30.15×Arts & Culture
Vocal harmony18.45×Music & Radio
Kendra Scott7.48×Fashion & Accessoires
Grinch7.62×Movies & TV
Mathcore14.7×Music & Radio
Fairy godmother13.63×Literature
Goop9.21×Internet & Social Media
Product design3.15×Business & Career
Governor of Michigan10.94×Politics & Society
Hipster13.77×Politics & Society
Harlow16.58×Travel & Leisure
Stamp collecting6.02×Home & Garden
Panama4.61×Travel & Leisure
TV Fanatic12.93×Movies & TV
Home construction1.68×Home & Garden
Lahaina, Hawaii21.26×Travel & Leisure
The Historian15.95×Literature
Hibachi7.76×Food & Beverages
Nationality2.1×Politics & Society
La Jolla9.02×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Riviera Maya audience
TraitClusterScore
Luxury OrientationPREMIUM3.54
TravellingTHRILL2.12
Risk AppetiteTHRILL1.52
Urban LifestyleOPEN1.46
Quality AwarenessPREMIUM1.42
Design AffinityPREMIUM1.4

Worldwide distribution

Worldwide audience distribution share by country for Riviera Maya
CountryShare
United States25.3%
Mexico19.0%
Brazil8.2%

See Riviera Maya audiences in other countries

More Region audiences in United States

Frequently asked questions

How many fans does Riviera Maya have in United States?

Riviera Maya has an estimated audience of 6,393,965 people in United States, concentrated in California and Texas.

What is the gender split and age of Riviera Maya fans?

57.3% of Riviera Maya fans are female, 42.7% are male, with an average age of 39.8 years.

Which brands do Riviera Maya fans like most?

Riviera Maya fans show strongest brand affinity for Historic site (30.15×), Vocal harmony (18.45×), and Kendra Scott (7.48×) over the country average.

Where do Riviera Maya fans live in United States?

Riviera Maya fans in United States are most concentrated in California (reach 747,717), Texas (reach 591,097), and New York (reach 443,750). These three regions account for the largest share of the active audience.

What other brands do Riviera Maya fans also like?

Beyond Riviera Maya itself, the audience over-indexes on Vocal harmony (18.45×), Kendra Scott (7.48×), Grinch (7.62×), and Mathcore (14.7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Riviera Maya. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.