Rascasse Audience Intelligence

Bombay Sapphire Target Market in United States

A data profile of the people who buy, follow and care about Bombay Sapphire in United States — modelled from more than twelve digital signal sources. Bombay Sapphire has an estimated audience of 1,160,622 people in United States.

#29among Spirits in United States#2195among Brand in United States#1215in Food & Beverages

The average Bombay Sapphire fan in United States is 36.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Skillshare, Bacardi, Experimental music, with strongest over-indexing on Skillshare (30.43× the country average).

Demographically, the Bombay Sapphire audience skews more male with an average age of 36.9, and over-indexes on personality traits such as Need for Security, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bombay Sapphire fan in United States is more male, around 36.9 years old, with strong Need for Security tendencies and a notable affinity for Skillshare.

Category: Food & Beverages · Type: Brand · Subtype: Spirits

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bombay Sapphire profile in United States.

Audience size
1.2M
in United States
Gender
43.1%♀
56.9% male
Age
36.9
average years
Country rank
#21361
Brand in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Bombay Sapphire

43.1% are female, 56.9% are male, average age 36.9.

Fig. 02

Gender split

43.1%
Female
56.9%
Male
Demographic split for Bombay Sapphire audience in United States
MetricValue
Female43.1%
Male56.9%
Average age36.9
Estimated audience size1,160,622
Fig. 03

Age distribution

Ø 36.9
average years
Age distribution of the Bombay Sapphire audience in United States
Age bracketShare%
16-1917%
20-2927%
30-3927%
40-4918%
50+11%
Fig. 04

Worldwide distribution

17.4%

of the worldwide Bombay Sapphire audience comes from United States.

Worldwide audience distribution share by country for Bombay Sapphire
CountryShare
United States17.4%
United Kingdom11.2%
India9.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bombay Sapphire audience in United States is strongest.

Fig. 05

Top regions by affinity

Bombay Sapphire customers by region in United States
#RegionReachAffinity×
01Massachusetts~30K1.47×
02New York~90K1.43×
03New Jersey~40K1.37×
04Washington, District of Columbia~5K1.37×
05Illinois~50K1.22×
06Rhode Island~5K1.22×
07Connecticut~10K1.17×
08Florida~90K1.15×
09Arizona~30K1.15×
10Nevada~10K1.15×
11Minnesota~20K1.13×
12Maine~5K1.12×
13Washington~30K1.11×
14New Hampshire~5K1.11×
15California~100K1.09×
16Virginia~30K1.05×
17Pennsylvania~40K1.04×
18Texas~100K1.03×
19Georgia~40K1.03×
20Michigan~30K1.03×
21Maryland~20K1.03×
22Hawaii~5K1.02×
23Louisiana~20K1.01×
24Vermont~2K1.01×
25Ohio~40K0.99×
26Colorado~20K0.98×
27Alaska~2K0.98×
28North Carolina~30K0.97×
29Indiana~20K0.97×
30Tennessee~20K0.96×
31Wisconsin~20K0.96×
32Oregon~10K0.95×
33Nebraska~6K0.95×
34Delaware~3K0.95×
35Kansas~9K0.93×
36North Dakota~2K0.93×
37South Carolina~20K0.92×
38Montana~3K0.92×
39South Dakota~2K0.91×
40Missouri~20K0.88×
41Alabama~10K0.88×
42Iowa~8K0.87×
43New Mexico~5K0.87×
44Kentucky~10K0.85×
45Arkansas~8K0.85×
46Oklahoma~10K0.83×
47West Virginia~4K0.83×
48Mississippi~8K0.80×
49Idaho~5K0.80×
50Utah~8K0.79×
Fig. 06

Affinity by region

Affinity by region — Bombay Sapphire, United States
0.79×1.00×1.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bombay Sapphire audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bombay Sapphire audience
#·InterestCategoryAffinity×
01Sauza TequilaFood & Beverages38.96×
02BacardiFood & Beverages37.11×
03Ginger beerFood & Beverages30.83×
04SkillshareKids & Family30.43×
05Experimental musicMusic & Radio30.27×
06Aperol SpritzFood & Beverages16.55×
07Riviera MayaTravel & Leisure11.35×
08Blended whiskeyFood & Beverages9.58×
09Lime (fruit)Food & Beverages8.83×
10CubaTravel & Leisure7.30×
11Quinceañera (telenovela)Movies & TV6.42×
12Instant messagingInternet & Social Media3.46×
13MexicoTravel & Leisure3.11×
14SoccerSports2.24×
15PhilosophyBusiness & Career2.08×
16Mobile phonesTechnology & Electronics1.96×
17Video gamesGames1.90×
18United StatesTravel & Leisure1.78×
19FIFA World Cup 2026Sports1.71×
20MoviesMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bombay Sapphire audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bombay Sapphire audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.52×
Convenience OrientationPREMIUM1.49×
IndulgenceJOY1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bombay Sapphire audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.80×
SustainabilityBALANCE0.83×
MindfulnessBALANCE0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Bombay Sapphire's target market in United States?

Bombay Sapphire's target market in United States covers an estimated 1,160,622 people, concentrated in California and Texas.

02

What is the gender split and age of Bombay Sapphire customers?

43.1% of the Bombay Sapphire audience are female, 56.9% are male, with an average age of 36.9 years.

03

Which brands do Bombay Sapphire fans like most?

Bombay Sapphire fans show strongest brand affinity for Skillshare (30.43×), Bacardi (37.11×), and Experimental music (30.27×) over the country average.

04

Where do Bombay Sapphire fans live in United States?

Bombay Sapphire fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and New York (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Bombay Sapphire fans also like?

Beyond Bombay Sapphire itself, the audience over-indexes on Bacardi (37.11×), Experimental music (30.27×), Sauza Tequila (38.96×), and Riviera Maya (11.35×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Bombay Sapphire audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bombay Sapphire. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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