Sauza Tequila Audience in United States

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Sauza Tequila has an estimated audience of 563,332 people in United States. 37.7% are female, 62.3% are male, average age 39.8. Top regions: California, Texas, Florida. Top brand affinities: Stamp collecting, Who Wants to Be a Millionaire?, Governor of Michigan, Grinch, Birthday Gifts.

The average Sauza Tequila fan in United States is 39.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Stamp collecting, Who Wants to Be a Millionaire?, Governor of Michigan, with strongest over-indexing on Stamp collecting (20× the country average). Demographically, the Sauza Tequila audience skews more male with an average age of 39.8, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Spirits

Demographics of Sauza Tequila fans

Demographic split for Sauza Tequila audience in United States
MetricValue
Female37.7%
Male62.3%
Average age39.8
Estimated audience size563,332

Audience persona

The typical Sauza Tequila fan in United States is more male, around 39.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Stamp collecting.

Top regions in United States

Top regions ranked by reach for Sauza Tequila in United States
RegionReachAffinity
California95,9671.55×
Texas75,9911.57×
Florida36,9170.97×
New York30,6930.98×
Illinois29,2491.56×
North Carolina16,8330.99×
Pennsylvania16,4020.86×
Arizona15,0651.31×
Indiana14,8501.44×
Ohio14,2640.82×
Washington14,1351.25×
Michigan13,9170.94×
Georgia13,3000.77×
Colorado11,7711.33×
Nevada10,7871.98×
Louisiana10,2291.41×
Tennessee9,7690.86×
Oregon9,5471.48×
Virginia9,4290.69×
Missouri8,9740.99×
New Jersey8,8450.62×
South Carolina8,3140.98×
Alabama7,7240.98×
Wisconsin6,7520.8×
Minnesota6,7370.83×
Oklahoma6,7101.07×
Maryland6,2370.64×
Kentucky5,9160.84×
Kansas5,7051.29×
New Mexico5,3311.89×
Massachusetts5,2750.48×
Arkansas4,9321.06×
Connecticut4,8160.85×
Nebraska3,8581.37×
Iowa3,7270.8×
Mississippi3,7010.8×
Utah3,3890.67×
Hawaii2,8711.19×
Idaho2,3310.82×
New Hampshire1,8610.84×
Montana1,8491.18×
West Virginia1,7270.66×
Washington, District of Columbia1,6740.99×
Delaware1,4200.91×
Maine1,3730.68×
South Dakota9700.74×
Rhode Island8460.47×
Alaska7950.66×
North Dakota7770.67×
Wyoming6980.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sauza Tequila audience
BrandAffinityCategory
Stamp collecting20×Home & Garden
Who Wants to Be a Millionaire?20×Movies & TV
Governor of Michigan9.5×Politics & Society
Grinch4.96×Movies & TV
Birthday Gifts3.7×Kids & Family
edureka41.63×Business & Career
Goop6.04×Internet & Social Media
Unique Gifts2.64×Shopping
Elsword18.08×Games
Natural rubber2.14×Cars & Mobility
Wok6.11×Food & Beverages
Regional styles of Mexican music2.59×Music & Radio
Vocal harmony3.9×Music & Radio
Hibachi6.45×Food & Beverages
Google Home5.14×Technology & Electronics
Nationality1.69×Politics & Society
No Escape (1994 film)8.51×Movies & TV
Israel1.56×Travel & Leisure
Mathcore5.91×Music & Radio
Hipster7.05×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sauza Tequila audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.83
Luxury OrientationPREMIUM2.53
IndulgenceJOY2.16
Early Adopter MentalityPOWER1.93
Convenience OrientationPREMIUM1.91
Family OrientationCONSERVATISM1.83

Worldwide distribution

Worldwide audience distribution share by country for Sauza Tequila
CountryShare
United States76.2%
Mexico14.3%
Canada3.4%

See Sauza Tequila audiences in other countries

More Spirits audiences in United States

Frequently asked questions

How many fans does Sauza Tequila have in United States?

Sauza Tequila has an estimated audience of 563,332 people in United States, concentrated in California and Texas.

What is the gender split and age of Sauza Tequila fans?

37.7% of Sauza Tequila fans are female, 62.3% are male, with an average age of 39.8 years.

Which brands do Sauza Tequila fans like most?

Sauza Tequila fans show strongest brand affinity for Stamp collecting (20×), Who Wants to Be a Millionaire? (20×), and Governor of Michigan (9.5×) over the country average.

Where do Sauza Tequila fans live in United States?

Sauza Tequila fans in United States are most concentrated in California (reach 95,967), Texas (reach 75,991), and Florida (reach 36,917). These three regions account for the largest share of the active audience.

What other brands do Sauza Tequila fans also like?

Beyond Sauza Tequila itself, the audience over-indexes on Who Wants to Be a Millionaire? (20×), Governor of Michigan (9.5×), Grinch (4.96×), and Birthday Gifts (3.7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sauza Tequila. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.