Rascasse Audience Intelligence

Margarita Audience in United States

A data profile of the people who buy, follow and care about Margarita in United States — modelled from more than twelve digital signal sources. Margarita has an estimated audience of 3,473,905 people in United States.

#27among Alcohol in United States#4683among Topic in United States#585in Food & Beverages

The average Margarita fan in United States is 38.5 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, New York.

Top brand affinities include Brazil (1985 film), Brandy, Mixed drink, with strongest over-indexing on Brazil (1985 film) (18.57× the country average).

Demographically, the Margarita audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Margarita fan in United States is more female, around 38.5 years old, with strong Indulgence tendencies and a notable affinity for Brazil (1985 film).

Category: Food & Beverages · Type: Topic · Subtype: Alcohol

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Margarita profile in United States.

Audience size
3.5M
in United States
Gender
61.0%♀
39.0% male
Age
38.5
average years
Country rank
#9089
Topic in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Margarita fans

61.0% are female, 39.0% are male, average age 38.5.

Fig. 02

Gender split

61.0%
Female
39.0%
Male
Demographic split for Margarita audience in United States
MetricValue
Female61.0%
Male39.0%
Average age38.5
Estimated audience size3,473,905
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the Margarita audience in United States
Age bracketShare%
16-1918%
20-2923%
30-3922%
40-4923%
50+15%
Fig. 04

Worldwide distribution

45.8%

of the worldwide Margarita audience comes from United States.

Worldwide audience distribution share by country for Margarita
CountryShare
United States45.8%
Italy3.0%
Colombia2.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Margarita audience in United States is strongest.

Fig. 05

Top regions by affinity

Margarita fans by region: top regions in United States
#RegionReachAffinity×
01Maine~40K3.53×
02New Hampshire~40K3.07×
03Hawaii~30K2.27×
04Nebraska~30K1.80×
05Tennessee~100K1.54×
06Kansas~40K1.51×
07Missouri~80K1.34×
08Connecticut~40K1.29×
09Massachusetts~90K1.27×
10New York~200K1.25×
11Mississippi~40K1.22×
12New Jersey~100K1.12×
13South Carolina~60K1.09×
14Wisconsin~60K1.06×
15Texas~300K1.04×
16North Carolina~100K1.03×
17Georgia~100K0.96×
18Maryland~60K0.92×
19Arkansas~30K0.91×
20Washington, District of Columbia~10K0.91×
21Florida~200K0.90×
22Pennsylvania~100K0.89×
23Illinois~100K0.86×
24New Mexico~10K0.86×
25West Virginia~10K0.86×
26Louisiana~40K0.81×
27Rhode Island~9K0.79×
28Indiana~50K0.78×
29Colorado~40K0.77×
30California~300K0.76×
31Vermont~5K0.76×
32Virginia~60K0.75×
33Oregon~30K0.75×
34Alabama~40K0.74×
35Delaware~7K0.74×
36Ohio~70K0.70×
37Nevada~20K0.70×
38Arizona~50K0.69×
39Iowa~20K0.69×
40Alaska~5K0.69×
41Minnesota~30K0.68×
42Washington~50K0.67×
43Oklahoma~30K0.67×
44Michigan~60K0.65×
45Kentucky~30K0.64×
46Montana~6K0.61×
47South Dakota~5K0.59×
48Utah~20K0.58×
49North Dakota~4K0.58×
50Idaho~10K0.56×
Fig. 06

Affinity by region

Affinity by region — Margarita, United States
0.56×1.00×3.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Margarita audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Margarita audience
#·InterestCategoryAffinity×
01DeLeón TequilaFood & Beverages27.90×
02Maestro Dobel TequilaFood & Beverages26.90×
03The Botanist (gin)Food & Beverages23.37×
04Brazil (1985 film)Movies & TV18.57×
05BrandyFood & Beverages18.15×
06Don JulioFood & Beverages13.24×
07Blended whiskeyFood & Beverages7.49×
08Mixed drinkFood & Beverages7.30×
09Single malt whiskyFood & Beverages7.29×
10Red wineFood & Beverages5.37×
11RumFood & Beverages4.72×
12DrinkingFood & Beverages3.85×
13TequilaFood & Beverages3.64×
14CocktailFood & Beverages3.59×
15Chipotle Mexican GrillFood & Beverages3.53×
16WingstopFood & Beverages2.94×
17Distilled beverageFood & Beverages2.78×
18TikTokInternet & Social Media2.05×
19Food and drinkFood & Beverages1.68×
20FoodFood & Beverages1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Margarita audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Margarita audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.48×
Convenience OrientationPREMIUM1.28×
Healthy LifestyleBALANCE1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Margarita audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.81×
PatriotismCONSERVATISM0.86×
IndividualismJOY0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Margarita have in United States?

Margarita has an estimated audience of 3,473,905 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Margarita fans?

61.0% of Margarita fans are female, 39.0% are male, with an average age of 38.5 years.

03

Which brands do Margarita fans like most?

Margarita fans show strongest brand affinity for Brazil (1985 film) (18.57×), Brandy (18.15×), and Mixed drink (7.3×) over the country average.

04

Where do Margarita fans live in United States?

Margarita fans in United States are most concentrated in Texas (reach ~300K), California (reach ~300K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Margarita fans also like?

Beyond Margarita itself, the audience over-indexes on Brandy (18.15×), Mixed drink (7.3×), Cocktail (3.59×), and Don Julio (13.24×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Alcohol audiences in United States

See Margarita audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Margarita. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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