Margarita Audience in United States

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Margarita has an estimated audience of 3,473,905 people in United States. 61.0% are female, 39.0% are male, average age 38.5. Top regions: Texas, California, New York. Top brand affinities: Brazil (1985 film), Brandy, Mixed drink, Cocktail, Don Julio.

The average Margarita fan in United States is 38.5 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, New York. Top brand affinities include Brazil (1985 film), Brandy, Mixed drink, with strongest over-indexing on Brazil (1985 film) (18.57× the country average). Demographically, the Margarita audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Alcohol

Demographics of Margarita fans

Demographic split for Margarita audience in United States
MetricValue
Female61.0%
Male39.0%
Average age38.5
Estimated audience size3,473,905

Audience persona

The typical Margarita fan in United States is more female, around 38.5 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Brazil (1985 film).

Top regions in United States

Top regions ranked by reach for Margarita in United States
RegionReachAffinity
Texas327,6751.1×
California310,5720.81×
New York254,6581.31×
Florida226,7420.96×
Tennessee116,7251.68×
North Carolina113,0631.08×
Georgia109,2271.02×
Illinois108,5220.94×
Pennsylvania108,5210.93×
New Jersey103,7761.17×
Massachusetts93,4651.37×
Ohio78,8510.74×
Missouri78,3081.4×
Virginia66,9720.79×
Michigan61,0830.67×
Wisconsin58,0431.11×
South Carolina57,6311.1×
Maryland55,3160.93×
Indiana50,8420.8×
Arizona49,7670.7×
Washington48,4880.7×
Connecticut46,1131.32×
Colorado44,3230.81×
Kansas43,6841.6×
Maine43,0543.46×
New Hampshire40,5172.96×
Alabama36,0040.74×
Louisiana35,7030.8×
Minnesota32,8720.66×
Mississippi32,6601.14×
Oregon31,0700.78×
Hawaii28,8531.93×
Kentucky28,2690.65×
Oklahoma26,2820.68×
Arkansas25,5660.89×
Nebraska25,1421.44×
Nevada23,6920.71×
Iowa18,7980.66×
Utah17,6980.57×
New Mexico14,6340.84×
West Virginia13,3260.82×
Washington, District of Columbia10,0620.96×
Idaho9,1630.53×
Rhode Island8,5460.77×
Delaware6,3300.66×
Montana5,1330.53×
Vermont4,3930.72×
Alaska4,3120.58×
South Dakota4,1270.51×
North Dakota3,4270.48×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Margarita audience
BrandAffinityCategory
Brazil (1985 film)18.57×Movies & TV
Brandy18.15×Food & Beverages
Mixed drink7.3×Food & Beverages
Cocktail3.59×Food & Beverages
Don Julio13.24×Food & Beverages
Food and drink1.68×Food & Beverages
Distilled beverage2.78×Food & Beverages
Food1.65×Food & Beverages
Chipotle Mexican Grill3.53×Food & Beverages
TikTok2.05×Internet & Social Media
Wingstop2.94×Food & Beverages
Drinking3.85×Food & Beverages
DeLeón Tequila27.9×Food & Beverages
Single malt whisky7.29×Food & Beverages
The Botanist (gin)23.37×Food & Beverages
Blended whiskey7.49×Food & Beverages
Red wine5.37×Food & Beverages
Rum4.72×Food & Beverages
Tequila3.64×Food & Beverages
Taco Bell2.24×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Margarita audience
TraitClusterScore
Healthy LifestyleBALANCE2.03
IndulgenceJOY1.87
Career OrientationPOWER1.42
Design AffinityPREMIUM1.42
Luxury OrientationPREMIUM1.41
Urban LifestyleOPEN1.3

Worldwide distribution

Worldwide audience distribution share by country for Margarita
CountryShare
United States46.1%
Italy3.0%
Colombia2.5%

See Margarita audiences in other countries

More Alcohol audiences in United States

Frequently asked questions

How many fans does Margarita have in United States?

Margarita has an estimated audience of 3,473,905 people in United States, concentrated in Texas and California.

What is the gender split and age of Margarita fans?

61.0% of Margarita fans are female, 39.0% are male, with an average age of 38.5 years.

Which brands do Margarita fans like most?

Margarita fans show strongest brand affinity for Brazil (1985 film) (18.57×), Brandy (18.15×), and Mixed drink (7.3×) over the country average.

Where do Margarita fans live in United States?

Margarita fans in United States are most concentrated in Texas (reach 327,675), California (reach 310,572), and New York (reach 254,658). These three regions account for the largest share of the active audience.

What other brands do Margarita fans also like?

Beyond Margarita itself, the audience over-indexes on Brandy (18.15×), Mixed drink (7.3×), Cocktail (3.59×), and Don Julio (13.24×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Margarita. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.