DeLeón Tequila Audience in United States

DeLeón Tequila logo

DeLeón Tequila has an estimated audience of 484,172 people in United States. 31.4% are female, 68.6% are male, average age 40.1. Top regions: California, Texas, Florida. Top brand affinities: Swanson, Hasan Minhaj, Home construction, Birthday Gifts, Unique Gifts.

The average DeLeón Tequila fan in United States is 40.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Swanson, Hasan Minhaj, Home construction, with strongest over-indexing on Swanson (30.35× the country average). Demographically, the DeLeón Tequila audience skews more male with an average age of 40.1, and over-indexes on personality traits such as Indulgence, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of DeLeón Tequila fans

Demographic split for DeLeón Tequila audience in United States
MetricValue
Female31.4%
Male68.6%
Average age40.1
Estimated audience size484,172

Audience persona

The typical DeLeón Tequila fan in United States is more male, around 40.1 years old, with strong Indulgence tendencies and a notable affinity for Swanson.

Top regions in United States

Top regions ranked by reach for DeLeón Tequila in United States
RegionReachAffinity
California53,7631.01×
Texas51,4071.24×
Florida34,7251.06×
Georgia30,9432.07×
New York29,6931.1×
North Carolina29,2292.01×
Alabama25,5693.78×
Virginia21,8581.85×
Illinois20,6921.28×
Ohio16,4481.1×
Tennessee13,9651.44×
Pennsylvania13,9220.85×
New Jersey13,5841.1×
Maryland13,5191.62×
Michigan13,3421.05×
Mississippi12,3213.09×
South Carolina12,2491.68×
Louisiana11,9681.92×
Arizona8,1540.82×
Indiana7,3070.83×
Missouri6,5530.84×
Colorado6,3980.84×
Massachusetts6,3630.67×
Nevada6,3471.36×
Washington5,9700.61×
Wisconsin5,7950.8×
Kentucky5,4520.9×
Oklahoma4,6300.86×
Connecticut4,5680.94×
Arkansas4,4601.12×
Minnesota3,4070.49×
Oregon2,9120.52×
Kansas2,5130.66×
Washington, District of Columbia2,2501.55×
Iowa2,1410.54×
Nebraska1,5800.65×
New Mexico1,5720.65×
Delaware1,4681.1×
West Virginia1,2710.56×
Rhode Island9710.63×
Utah9580.22×
Hawaii8300.4×
Idaho6810.28×
North Dakota5740.58×
South Dakota5240.47×
New Hampshire5030.26×
Alaska4310.42×
Maine4250.24×
Montana3540.26×
Wyoming2670.37×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for DeLeón Tequila audience
BrandAffinityCategory
Swanson30.35×Health
Hasan Minhaj15.81×Movies & TV
Home construction1.54×Home & Garden
Birthday Gifts3.17×Kids & Family
Unique Gifts2.33×Shopping
Litter box1.65×Pets & Animals
Israel1.54×Travel & Leisure
Nationality1.54×Politics & Society
Panama2.65×Travel & Leisure
Justice1.94×Politics & Society
Regional styles of Mexican music1.88×Music & Radio
Nebraska1.65×Travel & Leisure
Kielbasa10.26×Food & Beverages
Stamp collecting2.76×Home & Garden
Regional Municipality of Niagara7.02×Travel & Leisure
Hog Hunting1.86×Sports
Keeper (password manager)3.29×Technology & Electronics
Jeep Grand Cherokee (WJ)3.18×Cars & Mobility
Mothercare1.6×Kids & Family
Kelly Olynyk7.56×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by DeLeón Tequila audience
TraitClusterScore
IndulgenceJOY1.87
Luxury OrientationPREMIUM1.54
Pet OwnershipJOY1.51
ExtroversionTHRILL1.43
Early Adopter MentalityPOWER1.43
Career OrientationPOWER1.42

Worldwide distribution

Worldwide audience distribution share by country for DeLeón Tequila
CountryShare
United States93.8%
Mexico2.2%
Canada1.7%

See DeLeón Tequila audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does DeLeón Tequila have in United States?

DeLeón Tequila has an estimated audience of 484,172 people in United States, concentrated in California and Texas.

What is the gender split and age of DeLeón Tequila fans?

31.4% of DeLeón Tequila fans are female, 68.6% are male, with an average age of 40.1 years.

Which brands do DeLeón Tequila fans like most?

DeLeón Tequila fans show strongest brand affinity for Swanson (30.35×), Hasan Minhaj (15.81×), and Home construction (1.54×) over the country average.

Where do DeLeón Tequila fans live in United States?

DeLeón Tequila fans in United States are most concentrated in California (reach 53,763), Texas (reach 51,407), and Florida (reach 34,725). These three regions account for the largest share of the active audience.

What other brands do DeLeón Tequila fans also like?

Beyond DeLeón Tequila itself, the audience over-indexes on Hasan Minhaj (15.81×), Home construction (1.54×), Birthday Gifts (3.17×), and Unique Gifts (2.33×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for DeLeón Tequila. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.