Rascasse Audience Intelligence

Courvoisier Target Market in United States

A data profile of the people who buy, follow and care about Courvoisier in United States — modelled from more than twelve digital signal sources. Courvoisier has an estimated audience of 531,486 people in United States.

#3627among Brand in United States#1884in Food & Beverages

The average Courvoisier fan in United States is 38.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Drum Corps International, Sean Combs, Cognac, with strongest over-indexing on Drum Corps International (144.82× the country average).

Demographically, the Courvoisier audience skews more male with an average age of 38.2, and over-indexes on personality traits such as Indulgence, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Courvoisier fan in United States is more male, around 38.2 years old, with strong Indulgence tendencies and a notable affinity for Drum Corps International.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Courvoisier profile in United States.

Audience size
531K
in United States
Gender
39.3%♀
60.7% male
Age
38.2
average years
Country rank
#35360
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Courvoisier

39.3% are female, 60.7% are male, average age 38.2.

Fig. 02

Gender split

39.3%
Female
60.7%
Male
Demographic split for Courvoisier audience in United States
MetricValue
Female39.3%
Male60.7%
Average age38.2
Estimated audience size531,486
Fig. 03

Age distribution

Ø 38.2
average years
Age distribution of the Courvoisier audience in United States
Age bracketShare%
16-1912%
20-2929%
30-3926%
40-4920%
50+13%
Fig. 04

Worldwide distribution

36.7%

of the worldwide Courvoisier audience comes from United States.

Worldwide audience distribution share by country for Courvoisier
CountryShare
United States36.7%
United Kingdom10.1%
Japan9.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Courvoisier audience in United States is strongest.

Fig. 05

Top regions by affinity

Courvoisier customers by region in United States
#RegionReachAffinity×
01Louisiana~10K1.52×
02Mississippi~6K1.47×
03Alabama~10K1.45×
04Florida~50K1.44×
05Washington, District of Columbia~2K1.42×
06Georgia~20K1.41×
07Nevada~7K1.39×
08Maryland~10K1.24×
09Arkansas~5K1.19×
10Connecticut~6K1.18×
11Illinois~20K1.14×
12Massachusetts~10K1.13×
13Delaware~2K1.12×
14New York~30K1.08×
15Virginia~10K1.08×
16Michigan~10K1.07×
17California~60K1.06×
18North Carolina~20K1.06×
19Rhode Island~2K1.03×
20Pennsylvania~20K1.02×
21Hawaii~2K1.02×
22Washington~10K1.01×
23Tennessee~10K1.00×
24Texas~50K0.99×
25Oregon~6K0.98×
26Alaska~1K0.98×
27New Jersey~10K0.97×
28South Carolina~8K0.97×
29Missouri~8K0.95×
30Vermont<1K0.95×
31Indiana~9K0.94×
32Arizona~10K0.93×
33Ohio~20K0.92×
34Minnesota~7K0.92×
35New Hampshire~2K0.92×
36Oklahoma~5K0.91×
37Colorado~8K0.89×
38Kentucky~6K0.89×
39Maine~2K0.87×
40Montana~1K0.86×
41Wisconsin~7K0.85×
42New Mexico~2K0.85×
43Kansas~4K0.84×
44South Dakota~1K0.82×
45North Dakota<1K0.82×
46Iowa~4K0.81×
47Idaho~2K0.81×
48West Virginia~2K0.77×
49Nebraska~2K0.76×
50Utah~3K0.66×
Fig. 06

Affinity by region

Affinity by region — Courvoisier, United States
0.66×1.00×1.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Courvoisier audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Courvoisier audience
#·InterestCategoryAffinity×
01Drum Corps InternationalMusic & Radio144.82×
02The Famous GrouseFood & Beverages98.34×
03Old MonkFood & Beverages94.76×
04Black CardsMusic & Radio40.43×
05ZoukMusic & Radio31.31×
06CognacFood & Beverages30.20×
07McCoy's (crisp)Food & Beverages28.03×
08HennessyFood & Beverages22.31×
09Sean CombsMusic & Radio20.99×
10Belvedere (vodka)Food & Beverages20.45×
11DJ KhaledMusic & Radio19.54×
12CîrocFood & Beverages19.08×
13French MontanaMusic & Radio18.58×
14Keke PalmerMovies & TV8.39×
15AAA (band)Music & Radio6.32×
16VodkaFood & Beverages5.31×
17Latin music (genre)Music & Radio5.29×
18Hip hop musicMusic & Radio2.21×
19FIFA World Cup 2026Sports1.93×
20NFLSports1.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Courvoisier audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Courvoisier audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.08×
ExtroversionTHRILL1.97×
Career OrientationPOWER1.83×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Courvoisier audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE1.16×
Healthy LifestyleBALANCE1.16×
CreativityOPEN1.18×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Courvoisier's target market in United States?

Courvoisier's target market in United States covers an estimated 531,486 people, concentrated in California and Florida.

02

What is the gender split and age of Courvoisier customers?

39.3% of the Courvoisier audience are female, 60.7% are male, with an average age of 38.2 years.

03

Which brands do Courvoisier fans like most?

Courvoisier fans show strongest brand affinity for Drum Corps International (144.82×), Sean Combs (20.99×), and Cognac (30.2×) over the country average.

04

Where do Courvoisier fans live in United States?

Courvoisier fans in United States are most concentrated in California (reach ~60K), Florida (reach ~50K), and Texas (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Courvoisier fans also like?

Beyond Courvoisier itself, the audience over-indexes on Sean Combs (20.99×), Cognac (30.2×), Hennessy (22.31×), and DJ Khaled (19.54×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Courvoisier audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Courvoisier. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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