Courvoisier Audience in United States

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Courvoisier has an estimated audience of 535,323 people in United States. 39.3% are female, 60.7% are male, average age 38.2. Top regions: California, Florida, Texas. Top brand affinities: Drum Corps International, Cognac, Rémy Martin, Sean Combs, Hennessy.

The average Courvoisier fan in United States is 38.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Drum Corps International, Cognac, Rémy Martin, with strongest over-indexing on Drum Corps International (144.82× the country average). Demographically, the Courvoisier audience skews more male with an average age of 38.2, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Courvoisier fans

Demographic split for Courvoisier audience in United States
MetricValue
Female39.3%
Male60.7%
Average age38.2
Estimated audience size535,323

Audience persona

The typical Courvoisier fan in United States is more male, around 38.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Drum Corps International.

Top regions in United States

Top regions ranked by reach for Courvoisier in United States
RegionReachAffinity
California67,6971.15×
Florida54,5101.5×
Texas45,8461×
New York33,8791.13×
Georgia25,2141.53×
Illinois20,9791.18×
Pennsylvania18,8361.04×
North Carolina17,9151.11×
Ohio15,4140.93×
Michigan14,8641.06×
Virginia14,7741.13×
New Jersey13,5430.99×
Massachusetts11,8981.13×
Maryland11,7161.27×
Alabama11,3811.52×
Washington10,8791.01×
Louisiana10,8611.57×
Tennessee10,6310.99×
Arizona10,1820.93×
Indiana9,5770.98×
Missouri8,2130.95×
South Carolina8,0551×
Nevada7,8581.52×
Colorado7,8240.93×
Minnesota6,9480.91×
Mississippi6,6811.51×
Wisconsin6,5830.82×
Connecticut6,4051.19×
Kentucky5,9830.89×
Oregon5,8500.95×
Arkansas5,5021.25×
Oklahoma5,4650.92×
Kansas3,1230.74×
Iowa3,0890.7×
Utah2,7650.58×
Hawaii2,3441.02×
Washington, District of Columbia2,2781.42×
New Mexico2,1810.81×
Idaho1,9150.71×
New Hampshire1,7910.85×
Nebraska1,7860.67×
Rhode Island1,7621.03×
Delaware1,5781.07×
Maine1,5360.8×
West Virginia1,4290.57×
Montana1,0330.7×
Alaska9640.84×
Vermont7880.84×
South Dakota5880.47×
North Dakota5550.5×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Courvoisier audience
BrandAffinityCategory
Drum Corps International144.82×Music & Radio
Cognac30.2×Food & Beverages
Rémy Martin34.04×Food & Beverages
Sean Combs20.99×Music & Radio
Hennessy22.31×Food & Beverages
DJ Khaled19.54×Music & Radio
McCoy's (crisp)28.03×Food & Beverages
Latin music (genre)5.29×Music & Radio
Belvedere (vodka)20.45×Food & Beverages
Black Cards40.43×Music & Radio
AAA (band)6.32×Music & Radio
Cîroc19.08×Food & Beverages
Vodka5.31×Food & Beverages
Old Monk94.76×Food & Beverages
The Famous Grouse98.34×Food & Beverages
Zouk31.31×Music & Radio
Hip hop music2.21×Music & Radio
French Montana18.58×Music & Radio
Sam Rockwell11.61×Movies & TV
Grey Goose (vodka)14.56×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Courvoisier audience
TraitClusterScore
Luxury OrientationPREMIUM3.29
Quality AwarenessPREMIUM2.51
IndulgenceJOY2.3
Early Adopter MentalityPOWER2.14
LGBTQ+ IdentityOPEN2.13
Pet OwnershipJOY1.96

Worldwide distribution

Worldwide audience distribution share by country for Courvoisier
CountryShare
United States36.8%
United Kingdom10.3%
Japan9.2%

See Courvoisier audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Courvoisier have in United States?

Courvoisier has an estimated audience of 535,323 people in United States, concentrated in California and Florida.

What is the gender split and age of Courvoisier fans?

39.3% of Courvoisier fans are female, 60.7% are male, with an average age of 38.2 years.

Which brands do Courvoisier fans like most?

Courvoisier fans show strongest brand affinity for Drum Corps International (144.82×), Cognac (30.2×), and Rémy Martin (34.04×) over the country average.

Where do Courvoisier fans live in United States?

Courvoisier fans in United States are most concentrated in California (reach 67,697), Florida (reach 54,510), and Texas (reach 45,846). These three regions account for the largest share of the active audience.

What other brands do Courvoisier fans also like?

Beyond Courvoisier itself, the audience over-indexes on Cognac (30.2×), Rémy Martin (34.04×), Sean Combs (20.99×), and Hennessy (22.31×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Courvoisier. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.