Cognac Audience in United States

Cognac logo

Cognac has an estimated audience of 3,708,879 people in United States. 40.1% are female, 59.9% are male, average age 39.1. Top regions: California, Texas, Florida. Top brand affinities: Wingstop, Rémy Martin, Brandy, Texas Roadhouse, Chivas Regal.

The average Cognac fan in United States is 39.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Wingstop, Rémy Martin, Brandy, with strongest over-indexing on Wingstop (6.5× the country average). Demographically, the Cognac audience skews more male with an average age of 39.1, and over-indexes on personality traits such as Indulgence, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Alcohol

Demographics of Cognac fans

Demographic split for Cognac audience in United States
MetricValue
Female40.1%
Male59.9%
Average age39.1
Estimated audience size3,708,879

Audience persona

The typical Cognac fan in United States is more male, around 39.1 years old, with strong Indulgence tendencies and a notable affinity for Wingstop.

Top regions in United States

Top regions ranked by reach for Cognac in United States
RegionReachAffinity
California495,0661.21×
Texas356,9271.12×
Florida275,6111.1×
New York256,2151.24×
Illinois141,4241.14×
Georgia129,1961.13×
Pennsylvania119,6110.96×
Ohio114,2421×
North Carolina111,2241×
Michigan103,3641.07×
Virginia92,9561.03×
Washington89,8921.21×
New Jersey89,8510.95×
Massachusetts79,4651.09×
Tennessee75,0851.01×
Arizona72,5410.96×
Maryland69,0041.08×
Indiana65,7160.97×
Missouri59,7361×
Colorado59,1541.01×
Louisiana59,1351.24×
Wisconsin54,9750.99×
Alabama54,1071.04×
South Carolina52,0650.93×
Minnesota51,2430.96×
Oregon46,0761.08×
Kentucky41,8750.9×
Nevada41,6801.16×
Oklahoma39,0030.95×
Connecticut36,1910.97×
Arkansas31,1211.02×
Mississippi30,7601.01×
Kansas28,0370.96×
Iowa27,3010.89×
Utah26,5500.8×
Hawaii18,2181.14×
Nebraska18,1230.97×
New Mexico17,3770.93×
Idaho17,1990.92×
Washington, District of Columbia14,6691.32×
New Hampshire12,2100.84×
West Virginia12,1350.7×
Maine11,8570.89×
Rhode Island11,1200.94×
Montana9,0370.88×
Delaware8,9360.87×
Alaska8,6551.09×
South Dakota6,8040.79×
North Dakota6,3900.84×
Vermont6,0060.92×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cognac audience
BrandAffinityCategory
Wingstop6.5×Food & Beverages
Rémy Martin25.42×Food & Beverages
Brandy19.72×Food & Beverages
Texas Roadhouse3.8×Food & Beverages
Chivas Regal23.23×Food & Beverages
Twin Peaks7.72×Movies & TV
Yard House8.35×Food & Beverages
Wild Turkey (bourbon)16.81×Food & Beverages
Hennessy12.98×Food & Beverages
Dave & Buster's7.29×Food & Beverages
Cracker Barrel Old Country Store5.93×Food & Beverages
Summer house10.23×Travel & Leisure
Zaxby's6.98×Food & Beverages
Moray30.8×Travel & Leisure
Pizza Hut2.85×Food & Beverages
Courvoisier28.11×Food & Beverages
Fine Wine & Good Spirits12.85×Shopping
Bob Evans9.48×Food & Beverages
LongHorn Steakhouse4.07×Food & Beverages
Red Robin6.42×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cognac audience
TraitClusterScore
IndulgenceJOY1.99
LGBTQ+ IdentityOPEN1.82
Luxury OrientationPREMIUM1.38
SustainabilityBALANCE1.3
Early Adopter MentalityPOWER1.29
ExtroversionTHRILL1.27

Worldwide distribution

Worldwide audience distribution share by country for Cognac
CountryShare
United States29.4%
Taiwan6.1%
France4.5%

See Cognac audiences in other countries

More Alcohol audiences in United States

Frequently asked questions

How many fans does Cognac have in United States?

Cognac has an estimated audience of 3,708,879 people in United States, concentrated in California and Texas.

What is the gender split and age of Cognac fans?

40.1% of Cognac fans are female, 59.9% are male, with an average age of 39.1 years.

Which brands do Cognac fans like most?

Cognac fans show strongest brand affinity for Wingstop (6.5×), Rémy Martin (25.42×), and Brandy (19.72×) over the country average.

Where do Cognac fans live in United States?

Cognac fans in United States are most concentrated in California (reach 495,066), Texas (reach 356,927), and Florida (reach 275,611). These three regions account for the largest share of the active audience.

What other brands do Cognac fans also like?

Beyond Cognac itself, the audience over-indexes on Rémy Martin (25.42×), Brandy (19.72×), Texas Roadhouse (3.8×), and Chivas Regal (23.23×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cognac. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.