Rascasse Audience Intelligence

Cognac Audience in United States

A data profile of the people who buy, follow and care about Cognac in United States — modelled from more than twelve digital signal sources. Cognac has an estimated audience of 3,708,879 people in United States.

#25among Alcohol in United States#4512among Topic in United States#551in Food & Beverages

The average Cognac fan in United States is 39.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Wingstop, Brandy, Texas Roadhouse, with strongest over-indexing on Wingstop (6.5× the country average).

Demographically, the Cognac audience skews more male with an average age of 39.1, and over-indexes on personality traits such as Indulgence, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cognac fan in United States is more male, around 39.1 years old, with strong Indulgence tendencies and a notable affinity for Wingstop.

Category: Food & Beverages · Type: Topic · Subtype: Alcohol

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cognac profile in United States.

Audience size
3.7M
in United States
Gender
40.1%♀
59.9% male
Age
39.1
average years
Country rank
#8581
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cognac fans

40.1% are female, 59.9% are male, average age 39.1.

Fig. 02

Gender split

40.1%
Female
59.9%
Male
Demographic split for Cognac audience in United States
MetricValue
Female40.1%
Male59.9%
Average age39.1
Estimated audience size3,708,879
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the Cognac audience in United States
Age bracketShare%
16-1914%
20-2925%
30-3925%
40-4920%
50+16%
Fig. 04

Worldwide distribution

29.4%

of the worldwide Cognac audience comes from United States.

Worldwide audience distribution share by country for Cognac
CountryShare
United States29.4%
Taiwan6.1%
France4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cognac audience in United States is strongest.

Fig. 05

Top regions by affinity

Cognac fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~60K1.31×
02Florida~300K1.27×
03Washington, District of Columbia~10K1.27×
04New York~300K1.23×
05Alaska~9K1.18×
06Nevada~40K1.17×
07California~500K1.15×
08Georgia~100K1.15×
09Washington~90K1.15×
10Hawaii~20K1.14×
11Maryland~70K1.13×
12Illinois~100K1.10×
13Mississippi~30K1.10×
14Massachusetts~80K1.09×
15Alabama~50K1.06×
16Texas~300K1.04×
17Oregon~40K1.04×
18Connecticut~40K1.04×
19Michigan~100K1.02×
20North Carolina~100K1.01×
21Arkansas~30K1.01×
22Virginia~90K1.00×
23Tennessee~70K0.99×
24Wisconsin~50K0.98×
25Missouri~60K0.97×
26Colorado~60K0.97×
27Rhode Island~10K0.97×
28Delaware~10K0.97×
29Pennsylvania~100K0.96×
30Ohio~100K0.96×
31New Jersey~90K0.96×
32Nebraska~20K0.96×
33Indiana~60K0.95×
34Vermont~6K0.95×
35South Carolina~50K0.94×
36Oklahoma~40K0.93×
37Minnesota~50K0.92×
38Kansas~30K0.92×
39Arizona~70K0.91×
40Kentucky~40K0.91×
41New Mexico~20K0.91×
42Maine~10K0.90×
43North Dakota~7K0.90×
44Iowa~30K0.88×
45Idaho~20K0.88×
46Montana~9K0.88×
47New Hampshire~10K0.86×
48South Dakota~7K0.85×
49West Virginia~10K0.76×
50Utah~30K0.75×
Fig. 06

Affinity by region

Affinity by region — Cognac, United States
0.75×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cognac audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cognac audience
#·InterestCategoryAffinity×
01MorayTravel & Leisure30.80×
02CourvoisierFood & Beverages28.11×
03Chivas RegalFood & Beverages23.23×
04BrandyFood & Beverages19.72×
05Wild Turkey (bourbon)Food & Beverages16.81×
06HennessyFood & Beverages12.98×
07Fine Wine & Good SpiritsShopping12.85×
08Sierra Nevada (U.S.)Travel & Leisure10.51×
09Summer houseTravel & Leisure10.23×
10Bob EvansFood & Beverages9.48×
11Yard HouseFood & Beverages8.35×
12Ruth's Chris Steak HouseFood & Beverages8.33×
13Twin PeaksMovies & TV7.72×
14Dave & Buster'sFood & Beverages7.29×
15Zaxby'sFood & Beverages6.98×
16WingstopFood & Beverages6.50×
17Cracker Barrel Old Country StoreFood & Beverages5.93×
18LongHorn SteakhouseFood & Beverages4.07×
19Texas RoadhouseFood & Beverages3.80×
20Pizza HutFood & Beverages2.85×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cognac audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cognac audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.49×
Luxury OrientationPREMIUM1.46×
Career OrientationPOWER1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cognac audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.76×
MindfulnessBALANCE0.79×
TraditionCONSERVATISM0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cognac have in United States?

Cognac has an estimated audience of 3,708,879 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Cognac fans?

40.1% of Cognac fans are female, 59.9% are male, with an average age of 39.1 years.

03

Which brands do Cognac fans like most?

Cognac fans show strongest brand affinity for Wingstop (6.5×), Brandy (19.72×), and Texas Roadhouse (3.8×) over the country average.

04

Where do Cognac fans live in United States?

Cognac fans in United States are most concentrated in California (reach ~500K), Texas (reach ~300K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Cognac fans also like?

Beyond Cognac itself, the audience over-indexes on Brandy (19.72×), Texas Roadhouse (3.8×), Chivas Regal (23.23×), and Twin Peaks (7.72×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Alcohol audiences in United States

See Cognac audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cognac. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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