Sierra Nevada (U.S.) Audience in United States
Sierra Nevada (U.S.) has an estimated audience of 2,960,477 people in United States. 56.7% are female, 43.3% are male, average age 45.4. Top brand affinities: MSN, Golden Gate Bridge, Horoscope, Hollywood Sign, Cognac.
Top brand affinities include MSN, Golden Gate Bridge, Horoscope, with strongest over-indexing on MSN (5.27× the country average). Demographically, the Sierra Nevada (U.S.) audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Sustainability, Risk Appetite.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Sierra Nevada (U.S.) fans
| Metric | Value |
|---|---|
| Female | 56.7% |
| Male | 43.3% |
| Average age | 45.4 |
| Estimated audience size | 2,960,477 |
Audience persona
The typical Sierra Nevada (U.S.) fan in United States is more female, around 45.4 years old, with strong Sustainability tendencies and a notable affinity for MSN.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| MSN | 5.27× | News |
| Golden Gate Bridge | 23.12× | Travel & Leisure |
| Horoscope | 8.4× | Health |
| Hollywood Sign | 10.06× | Travel & Leisure |
| Cognac | 13.89× | Food & Beverages |
| Houston Astros | 6.39× | Sports |
| Planet Fitness | 2.88× | Sports |
| Diaper bag | 4.68× | Kids & Family |
| Buffalo Bills | 4.13× | Sports |
| Staples (Canada) | 3.61× | Business & Career |
| Day trading | 8.2× | Business & Career |
| Catherine O'Hara | 4.49× | Movies & TV |
| Los Angeles Dodgers | 4.65× | Sports |
| Cross-country skiing | 10.12× | Sports |
| Tampa Bay Buccaneers | 5× | Sports |
| Grey Goose (vodka) | 13.44× | Food & Beverages |
| Minnesota Vikings | 4.65× | Sports |
| De'Aaron Fox | 14.76× | Sports |
| KTVU | 12.69× | Movies & TV |
| Great Clips | 3.67× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 4.52 |
| Risk Appetite | THRILL | 2.53 |
| Patriotism | CONSERVATISM | 2.12 |
| Luxury Orientation | PREMIUM | 2.05 |
| Sports Activity | POWER | 1.62 |
| Travelling | THRILL | 1.49 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 73.8% |
| Spain | 4.5% |
| United Kingdom | 3.0% |
See Sierra Nevada (U.S.) audiences in other countries
More Region audiences in United States
- California (82,524,257)
- Florida (70,758,765)
- Texas (70,123,406)
- Southern United States (52,285,533)
- Hollywood (48,704,878)
How to read this data
Audience size is the estimated number of people in United States who actively search for Sierra Nevada (U.S.). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.