A data profile of the people who buy, follow and care about Sierra Nevada (U.S.) in United States — modelled from more than twelve digital signal sources. Sierra Nevada (U.S.) has an estimated audience of 2,960,477 people in United States.
Sierra Nevada (U.S.) has an estimated audience of 2,960,477 people in United States. 56.7% are female, 43.3% are male, average age 45.4. Top brand affinities: Cognac, Yosemite National Park, KTVU, Steakhouse, MSN.
Top brand affinities include Cognac, Yosemite National Park, KTVU, with strongest over-indexing on Cognac (10.51× the country average).
Demographically, the Sierra Nevada (U.S.) audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Sustainability, Patriotism.
The typical Sierra Nevada (U.S.) fan in United States is more female, around 45.4 years old, with strong Sustainability tendencies and a notable affinity for Cognac.
The key figures that characterise the Sierra Nevada (U.S.) profile in United States.
56.7% are female, 43.3% are male, average age 45.4.
| Metric | Value |
|---|---|
| Female | 56.7% |
| Male | 43.3% |
| Average age | 45.4 |
| Estimated audience size | 2,960,477 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 14% | |
| 30-39 | 21% | |
| 40-49 | 26% | |
| 50+ | 33% |
of the worldwide Sierra Nevada (U.S.) audience comes from United States.
| Country | Share |
|---|---|
| United States | 73.8% |
| Spain | 4.5% |
| United Kingdom | 3.0% |
The strongest cross-interests of the Sierra Nevada (U.S.) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | KTVU | Movies & TV | 11.37× | ||
| 02 | Cognac | Food & Beverages | 10.51× | ||
| 03 | Grey Goose (vodka) | Food & Beverages | 9.66× | ||
| 04 | Sequoia National Park | Travel & Leisure | 9.61× | ||
| 05 | Golden Gate Bridge | Travel & Leisure | 7.83× | ||
| 06 | Yosemite National Park | Travel & Leisure | 6.23× | ||
| 07 | Gin | Food & Beverages | 3.76× | ||
| 08 | Steakhouse | Food & Beverages | 3.30× | ||
| 09 | Web server | Technology & Electronics | 3.12× | ||
| 10 | Seattle Seahawks | Sports | 2.47× | ||
| 11 | Buffalo Bills | Sports | 2.43× | ||
| 12 | Diaper bag | Kids & Family | 2.27× | ||
| 13 | Panda Express | Food & Beverages | 2.13× | ||
| 14 | National park | Travel & Leisure | 2.08× | ||
| 15 | Lodging | Travel & Leisure | 1.96× | ||
| 16 | southwest airlines | Travel & Leisure | 1.92× | ||
| 17 | MSN | News | 1.82× | ||
| 18 | Real property | Home & Garden | 1.82× | ||
| 19 | Nordstrom rack | Fashion & Accessoires | 1.64× | ||
| 20 | Planet Fitness | Sports | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 2.84× | |
| Patriotism | CONSERVATISM | 2.35× | |
| Risk Appetite | THRILL | 1.61× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.71× | |
| Individualism | JOY | 0.74× | |
| Family Orientation | CONSERVATISM | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Sierra Nevada (U.S.). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.