Sierra Nevada (U.S.) Audience in United States
Sierra Nevada (U.S.) has an estimated audience of 2,960,477 people in United States. 56.7% are female, 43.3% are male, average age 45.4. Top brand affinities: Israel, Urban Outfitters, Nationality, Nebraska Cornhuskers football, Cam Ward.
Top brand affinities include Israel, Urban Outfitters, Nationality, with strongest over-indexing on Israel (3.42× the country average). Demographically, the Sierra Nevada (U.S.) audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Sustainability, Risk Appetite.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Sierra Nevada (U.S.) fans
| Metric | Value |
|---|---|
| Female | 56.7% |
| Male | 43.3% |
| Average age | 45.4 |
| Estimated audience size | 2,960,477 |
Audience persona
The typical Sierra Nevada (U.S.) fan in United States is more female, around 45.4 years old, with strong Sustainability tendencies and a notable affinity for Israel.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israel | 3.42× | Travel & Leisure |
| Urban Outfitters | 2.29× | Shopping |
| Nationality | 2.46× | Politics & Society |
| Nebraska Cornhuskers football | 3.2× | Sports |
| Cam Ward | 3.01× | Sports |
| Huddle (software) | 7.79× | Technology & Electronics |
| Kendra Scott | 2.08× | Fashion & Accessoires |
| Jeep Wagoneer | 3.96× | Cars & Mobility |
| Ken Griffey Jr. | 5.38× | Sports |
| Graham Greene (actor) | 3.97× | |
| Justice | 1.8× | Politics & Society |
| Jesse Plemons | 2.15× | Movies & TV |
| San Pellegrino | 4.28× | Food & Beverages |
| Urban horticulture | 2.06× | Home & Garden |
| JamBase | 5.77× | Music & Radio |
| Voter registration | 2.37× | Politics & Society |
| Jennifer Meyer | 7.34× | Fashion & Accessoires |
| Keegan Bradley | 3.52× | Sports |
| Grover Cleveland | 4.13× | Politics & Society |
| Neiva, Huila | 6.47× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 4.52 |
| Risk Appetite | THRILL | 2.53 |
| Patriotism | CONSERVATISM | 2.12 |
| Luxury Orientation | PREMIUM | 2.05 |
| Sports Activity | POWER | 1.62 |
| Travelling | THRILL | 1.49 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 73.8% |
| Spain | 4.5% |
| United Kingdom | 3.0% |
See Sierra Nevada (U.S.) audiences in other countries
More Region audiences in United States
- California (82,524,257)
- Florida (70,758,765)
- Texas (70,123,406)
- Southern United States (52,285,533)
- Hollywood (48,704,878)
How to read this data
Audience size is the estimated number of people in United States who actively search for Sierra Nevada (U.S.). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.