KTVU Audience in United States

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KTVU has an estimated audience of 2,218,343 people in United States. 60.6% are female, 39.4% are male, average age 42.1. Top regions: California, Nevada, Texas. Top brand affinities: Oakland, California, Northern California, Eater SF, Sacramento, California, San Francisco Bay Area.

The average KTVU fan in United States is 42.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Nevada, Texas. Top brand affinities include Oakland, California, Northern California, Eater SF, with strongest over-indexing on Oakland, California (10.7× the country average). Demographically, the KTVU audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Community Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: TV Channel

Demographics of KTVU fans

Demographic split for KTVU audience in United States
MetricValue
Female60.6%
Male39.4%
Average age42.1
Estimated audience size2,218,343

Audience persona

The typical KTVU fan in United States is more female, around 42.1 years old, with strong Community Orientation tendencies and a notable affinity for Oakland, California.

Top regions in United States

Top regions ranked by reach for KTVU in United States
RegionReachAffinity
California1,663,75725.72×
Nevada83,2203.88×
Texas63,3210.33×
Washington60,6601.36×
Oregon59,2692.33×
Arizona44,5150.98×
New York31,7370.26×
Idaho24,7992.23×
Florida24,2220.16×
Colorado21,1350.6×
Hawaii19,0422×
Georgia18,5390.27×
North Carolina16,2810.24×
Tennessee12,9870.29×
Illinois12,7560.17×
Utah12,3430.62×
Wisconsin10,8000.32×
Virginia10,6060.2×
Iowa10,0600.55×
Maryland8,9040.23×
Ohio8,8710.13×
Louisiana7,5050.26×
Pennsylvania7,1100.1×
Michigan6,9490.12×
Missouri6,5400.18×
Massachusetts6,0490.14×
Arkansas5,5790.31×
Kansas5,4950.31×
Alaska5,3431.13×
New Jersey5,1320.09×
Washington, District of Columbia4,9400.74×
South Carolina4,4320.13×
Oklahoma3,8460.16×
Maine3,7840.48×
Indiana3,7690.09×
Kentucky3,6970.13×
Alabama3,2380.1×
Mississippi3,1910.17×
Minnesota3,1520.1×
New Hampshire3,1510.36×
Wyoming2,7500.84×
New Mexico2,7280.25×
Montana2,6610.43×
Vermont1,9950.51×
Connecticut1,9170.09×
Nebraska1,7140.15×
West Virginia1,1900.12×
Rhode Island9470.13×
South Dakota8760.17×
North Dakota8530.19×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for KTVU audience
BrandAffinityCategory
Oakland, California10.7×Travel & Leisure
Northern California8.69×Travel & Leisure
Eater SF49.22×Food & Beverages
Sacramento, California7.59×Travel & Leisure
San Francisco Bay Area5.7×Travel & Leisure
Poundland37.23×Shopping
Dallas (1978 TV series)10.02×Movies & TV
Municipal corporation4.33×Politics & Society
San Francisco4.02×Travel & Leisure
Sierra Nevada (U.S.)11.37×Travel & Leisure
Golden Gate Bridge12.7×Travel & Leisure
San Francisco Giants6.22×Sports
Rachel Weisz9.15×Movies & TV
Chase (bank)2.54×Business & Career
News broadcasting1.93×Business & Career
Santa Cruz, California8.06×Travel & Leisure
KQED (TV)19.26×Movies & TV
California1.75×Travel & Leisure
Lake Tahoe7.09×Travel & Leisure
Private bank9.71×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by KTVU audience
TraitClusterScore
Community OrientationOPEN1.28
ExtroversionTHRILL1.22
Design AffinityPREMIUM1.19
Early Adopter MentalityPOWER1.12
Healthy LifestyleBALANCE1.09
Urban LifestyleOPEN1.08

Worldwide distribution

Worldwide audience distribution share by country for KTVU
CountryShare
United States94.8%
Japan2.3%
Saudi Arabia0.6%

See KTVU audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does KTVU have in United States?

KTVU has an estimated audience of 2,218,343 people in United States, concentrated in California and Nevada.

What is the gender split and age of KTVU fans?

60.6% of KTVU fans are female, 39.4% are male, with an average age of 42.1 years.

Which brands do KTVU fans like most?

KTVU fans show strongest brand affinity for Oakland, California (10.7×), Northern California (8.69×), and Eater SF (49.22×) over the country average.

Where do KTVU fans live in United States?

KTVU fans in United States are most concentrated in California (reach 1,663,757), Nevada (reach 83,220), and Texas (reach 63,321). These three regions account for the largest share of the active audience.

What other brands do KTVU fans also like?

Beyond KTVU itself, the audience over-indexes on Northern California (8.69×), Eater SF (49.22×), Sacramento, California (7.59×), and San Francisco Bay Area (5.7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for KTVU. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.