Rascasse Audience Intelligence

KTVU Audience in United States

A data profile of the people who buy, follow and care about KTVU in United States — modelled from more than twelve digital signal sources. KTVU has an estimated audience of 2,216,618 people in United States.

#130among TV Channel in United States#1978in Movies & TV

The average KTVU fan in United States is 42.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Nevada, Texas.

Top brand affinities include Oakland, California, Northern California, Eater SF, with strongest over-indexing on Oakland, California (10.7× the country average).

Demographically, the KTVU audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Career Orientation, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical KTVU fan in United States is more female, around 42.1 years old, with strong Career Orientation tendencies and a notable affinity for Oakland, California.

Category: Movies & TV · Type: TV Channel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the KTVU profile in United States.

Audience size
2.2M
in United States
Gender
60.6%♀
39.4% male
Age
42.1
average years
Country rank
#13115
TV Channel in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of KTVU

60.6% are female, 39.4% are male, average age 42.1.

Fig. 02

Gender split

60.6%
Female
39.4%
Male
Demographic split for KTVU audience in United States
MetricValue
Female60.6%
Male39.4%
Average age42.1
Estimated audience size2,216,618
Fig. 03

Age distribution

Ø 42.1
average years
Age distribution of the KTVU audience in United States
Age bracketShare%
16-1912%
20-2918%
30-3922%
40-4924%
50+24%
Fig. 04

Worldwide distribution

94.8%

of the worldwide KTVU audience comes from United States.

Worldwide audience distribution share by country for KTVU
CountryShare
United States94.8%
Japan2.3%
Saudi Arabia0.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the KTVU audience in United States is strongest.

Fig. 05

Top regions by affinity

KTVU fans by region: top regions in United States
#RegionReachAffinity×
01California~1.5M25.08×
02Nevada~80K3.78×
03Oregon~60K2.24×
04Hawaii~20K2.15×
05Idaho~20K2.08×
06Washington~60K1.37×
07Alaska~5K1.03×
08Arizona~40K0.95×
09Washington, District of Columbia~6K0.90×
10North Dakota~4K0.85×
11South Dakota~4K0.84×
12Vermont~3K0.84×
13Delaware~5K0.83×
14West Virginia~8K0.81×
15Rhode Island~6K0.81×
16Montana~5K0.80×
17New Mexico~8K0.75×
18Nebraska~8K0.74×
19Maine~6K0.74×
20New Hampshire~6K0.72×
21Mississippi~10K0.71×
22Utah~10K0.69×
23Connecticut~10K0.67×
24Iowa~10K0.66×
25Arkansas~10K0.66×
26Colorado~20K0.63×
27Alabama~20K0.61×
28Kentucky~20K0.61×
29Oklahoma~20K0.61×
30Kansas~10K0.61×
31South Carolina~20K0.56×
32Louisiana~20K0.56×
33Minnesota~20K0.52×
34Indiana~20K0.51×
35Wisconsin~20K0.51×
36Missouri~20K0.49×
37Tennessee~20K0.47×
38Maryland~20K0.47×
39New Jersey~30K0.45×
40Massachusetts~20K0.44×
41Michigan~20K0.42×
42Virginia~20K0.42×
43Pennsylvania~30K0.38×
44Georgia~30K0.38×
45Ohio~30K0.38×
46North Carolina~30K0.38×
47Texas~70K0.36×
48New York~40K0.35×
49Illinois~30K0.34×
50Florida~50K0.31×
Fig. 06

Affinity by region

Affinity by region — KTVU, United States
0.31×1.00×25.08×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the KTVU audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for KTVU audience
#·InterestCategoryAffinity×
01Eater SFFood & Beverages49.22×
02PoundlandShopping37.23×
03KQED (TV)Movies & TV19.26×
04Golden Gate BridgeTravel & Leisure12.70×
05Sierra Nevada (U.S.)Travel & Leisure11.37×
06Oakland, CaliforniaTravel & Leisure10.70×
07Dallas (1978 TV series)Movies & TV10.02×
08Private bankBusiness & Career9.71×
09Rachel WeiszMovies & TV9.15×
10Northern CaliforniaTravel & Leisure8.69×
11Santa Cruz, CaliforniaTravel & Leisure8.06×
12Sacramento, CaliforniaTravel & Leisure7.59×
13Lake TahoeTravel & Leisure7.09×
14San Francisco GiantsSports6.22×
15San Francisco Bay AreaTravel & Leisure5.70×
16Municipal corporationPolitics & Society4.33×
17San FranciscoTravel & Leisure4.02×
18News broadcastingBusiness & Career1.93×
19CaliforniaTravel & Leisure1.75×
20MSNNews1.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the KTVU audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by KTVU audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.39×
Design AffinityPREMIUM1.29×
Early Adopter MentalityPOWER1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by KTVU audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL1.00×
Family OrientationCONSERVATISM1.03×
Social Media UsageJOY1.06×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does KTVU have in United States?

KTVU has an estimated audience of 2,216,618 people in United States, concentrated in California and Nevada.

02

What is the gender split and age of KTVU fans?

60.6% of KTVU fans are female, 39.4% are male, with an average age of 42.1 years.

03

Which brands do KTVU fans like most?

KTVU fans show strongest brand affinity for Oakland, California (10.7×), Northern California (8.69×), and Eater SF (49.22×) over the country average.

04

Where do KTVU fans live in United States?

KTVU fans in United States are most concentrated in California (reach ~1.5M), Nevada (reach ~80K), and Texas (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do KTVU fans also like?

Beyond KTVU itself, the audience over-indexes on Northern California (8.69×), Eater SF (49.22×), Sacramento, California (7.59×), and San Francisco Bay Area (5.7×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See KTVU audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for KTVU. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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