Rascasse Audience Intelligence

San Francisco Bay Area Audience in United States

Name: San Francisco Bay Area — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about San Francisco Bay Area in United States — modelled from more than twelve digital signal sources. San Francisco Bay Area has an estimated audience of 21,486,499 people in United States.

#21among City in United States #76among POI in United States #129in Travel & Leisure

The average San Francisco Bay Area fan in United States is 40.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include FedEx, Sustainable energy, Renewable energy, with strongest over-indexing on FedEx (2.82× the country average).

Demographically, the San Francisco Bay Area audience skews balanced with an average age of 40.9, and over-indexes on personality traits such as Sustainability, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical San Francisco Bay Area fan in United States is balanced, around 40.9 years old, with strong Sustainability tendencies and a notable affinity for FedEx.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the San Francisco Bay Area profile in United States.

Audience size

21.5M

in United States

Gender

51.2%♀

48.8% male

Age

40.9

average years

Country rank

#1498

POI in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of San Francisco Bay Area fans

51.2% are female, 48.8% are male, average age 40.9.

Fig. 02

Gender split

51.2%

Female

48.8%

Male

Demographic split for San Francisco Bay Area audience in United States
Metric	Value
Female	51.2%
Male	48.8%
Average age	40.9
Estimated audience size	21,486,499

Fig. 03

Age distribution

Age distribution of the San Francisco Bay Area audience in United States
Age bracket	Share	%
16-19		15%
20-29		19%
30-39		20%
40-49		22%
50+		24%

Fig. 04

Worldwide distribution

52.8%

of the worldwide San Francisco Bay Area audience comes from United States.

Worldwide audience distribution share by country for San Francisco Bay Area
Country	Share
United States	52.8%
China	4.5%
United Kingdom	4.3%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the San Francisco Bay Area audience in United States is strongest.

Fig. 05

Top regions by affinity

San Francisco Bay Area fans by region: top regions in United States
#	Region	Reach	×
01	California	~16M	8.12×
02	Oregon	~400K	1.42×
03	Nevada	~300K	1.40×
04	Washington	~600K	1.31×
05	Hawaii	~100K	1.23×
06	Arizona	~500K	1.12×
07	New York	~1.5M	1.09×
08	New Jersey	~600K	1.09×
09	New Mexico	~100K	1.09×
10	Washington, District of Columbia	~70K	1.08×
11	Idaho	~100K	1.07×
12	Massachusetts	~400K	1.05×
13	Texas	~2M	1.02×
14	Montana	~60K	1.02×
15	Virginia	~500K	1.01×
16	Alaska	~50K	1.00×
17	Illinois	~700K	0.99×
18	Kansas	~200K	0.98×
19	West Virginia	~100K	0.98×
20	Wisconsin	~300K	0.97×
21	Utah	~200K	0.97×
22	Delaware	~60K	0.97×
23	South Dakota	~50K	0.97×
24	North Dakota	~40K	0.97×
25	Vermont	~40K	0.97×
26	Colorado	~300K	0.96×
27	Rhode Island	~70K	0.96×
28	Mississippi	~200K	0.95×
29	New Hampshire	~80K	0.95×
30	Arkansas	~200K	0.94×
31	Maine	~70K	0.94×
32	Nebraska	~100K	0.93×
33	Pennsylvania	~700K	0.92×
34	Georgia	~600K	0.92×
35	Missouri	~300K	0.92×
36	Iowa	~200K	0.92×
37	Oklahoma	~200K	0.91×
38	Tennessee	~400K	0.90×
39	Indiana	~400K	0.90×
40	Maryland	~300K	0.90×
41	Connecticut	~200K	0.90×
42	Alabama	~300K	0.89×
43	Florida	~1.5M	0.88×
44	Louisiana	~200K	0.88×
45	North Carolina	~600K	0.87×
46	Minnesota	~300K	0.87×
47	South Carolina	~300K	0.86×
48	Kentucky	~200K	0.86×
49	Michigan	~500K	0.83×
50	Ohio	~500K	0.80×

Affinity by region — San Francisco Bay Area, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the San Francisco Bay Area audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for San Francisco Bay Area audience
#	Interest	Category	×
01	Sustainable energy	Home & Garden	3.55×
02	Renewable energy	Business & Career	3.17×
03	FedEx	Business & Career	2.82×
04	Innovation	Business & Career	2.73×
05	TurboTax	Business & Career	2.73×
06	American Express	Business & Career	2.22×
07	Solar energy	Home & Garden	2.18×
08	Diaper bag	Kids & Family	2.17×
09	First class travel	Travel & Leisure	2.17×
10	Mortgage loans	Business & Career	2.11×
11	Vehicle insurance	Cars & Mobility	1.94×
12	Real property	Home & Garden	1.88×
13	Planet Fitness	Sports	1.81×
14	Airbnb	Travel & Leisure	1.73×
15	Cloud computing	Technology & Electronics	1.66×
16	IKEA	Home & Garden	1.58×
17	Barbecue	Food & Beverages	1.56×
18	Discount stores	Shopping	1.55×
19	McDonald's	Food & Beverages	1.52×
20	Pinterest	Internet & Social Media	1.50×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the San Francisco Bay Area audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by San Francisco Bay Area audience · What stands out
Trait	Cluster	Score
Sustainability	BALANCE	1.48×
Patriotism	CONSERVATISM	1.38×
Indulgence	JOY	1.35×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by San Francisco Bay Area audience · Rather not
Trait	Cluster	Score
Healthy Lifestyle	BALANCE	0.89×
Creativity	OPEN	0.89×
DIY Mentality	THRILL	0.90×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does San Francisco Bay Area have in United States?

San Francisco Bay Area has an estimated audience of 21,486,499 people in United States, concentrated in California and Texas.

What is the gender split and age of San Francisco Bay Area fans?

51.2% of San Francisco Bay Area fans are female, 48.8% are male, with an average age of 40.9 years.

Which brands do San Francisco Bay Area fans like most?

San Francisco Bay Area fans show strongest brand affinity for FedEx (2.82×), Sustainable energy (3.55×), and Renewable energy (3.17×) over the country average.

Where do San Francisco Bay Area fans live in United States?

San Francisco Bay Area fans in United States are most concentrated in California (reach ~16M), Texas (reach ~2M), and New York (reach ~1.5M). These three regions account for the largest share of the active audience.

What other brands do San Francisco Bay Area fans also like?

Beyond San Francisco Bay Area itself, the audience over-indexes on Sustainable energy (3.55×), Renewable energy (3.17×), Mortgage loans (2.11×), and Innovation (2.73×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for San Francisco Bay Area. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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