San Francisco Bay Area Audience in United States

San Francisco Bay Area logo

San Francisco Bay Area has an estimated audience of 21,486,499 people in United States. 51.2% are female, 48.8% are male, average age 40.9. Top regions: California, Texas, Florida. Top brand affinities: Goop, Governor of Michigan, El Paso County, Colorado, Wok, Hibachi.

The average San Francisco Bay Area fan in United States is 40.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Goop, Governor of Michigan, El Paso County, Colorado, with strongest over-indexing on Goop (11.21× the country average). Demographically, the San Francisco Bay Area audience skews balanced with an average age of 40.9, and over-indexes on personality traits such as Design Affinity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of San Francisco Bay Area fans

Demographic split for San Francisco Bay Area audience in United States
MetricValue
Female51.2%
Male48.8%
Average age40.9
Estimated audience size21,486,499

Audience persona

The typical San Francisco Bay Area fan in United States is balanced, around 40.9 years old, with strong Design Affinity tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for San Francisco Bay Area in United States
RegionReachAffinity
California12,989,1525.5×
Texas1,578,1210.85×
Florida1,288,2490.89×
New York1,128,6610.94×
Illinois714,3171×
Pennsylvania667,7240.92×
Georgia565,4260.85×
Washington515,4521.2×
Virginia515,0070.98×
North Carolina514,7460.8×
Arizona509,0611.16×
Ohio507,0080.77×
New Jersey463,8970.85×
Michigan447,0790.8×
Oregon387,1921.57×
Tennessee372,0490.86×
Massachusetts354,9090.84×
Indiana344,6540.88×
Nevada326,1721.57×
Wisconsin311,8480.96×
Missouri311,6320.9×
Colorado306,9630.91×
Maryland303,6090.82×
South Carolina251,9960.78×
Minnesota247,3880.8×
Alabama243,2540.81×
Oklahoma201,5030.84×
Kentucky196,6000.73×
Louisiana195,5500.71×
Connecticut166,2190.77×
Arkansas152,7570.86×
Mississippi149,9560.85×
Utah149,0280.77×
Iowa147,6330.83×
Kansas137,2150.81×
Hawaii133,9591.45×
New Mexico123,2081.14×
Idaho121,9401.13×
Nebraska87,8970.82×
West Virginia87,4820.87×
New Hampshire69,3620.82×
Montana61,7441.04×
Washington, District of Columbia60,2910.93×
Maine59,0620.77×
Delaware50,5710.85×
Rhode Island45,9650.67×
South Dakota39,6840.8×
North Dakota35,8790.81×
Alaska34,5910.75×
Wyoming30,7110.96×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for San Francisco Bay Area audience
BrandAffinityCategory
Goop11.21×Internet & Social Media
Governor of Michigan14.75×Politics & Society
El Paso County, Colorado23.42×Travel & Leisure
Wok11.46×Food & Beverages
Hibachi13.07×Food & Beverages
Grinch6.39×Movies & TV
Vocal harmony6.72×Music & Radio
Google Home9.07×Technology & Electronics
headspace12.1×Health
Cherish (group)13.47×Music & Radio
Grace Slick10.67×Music & Radio
Hipster10.31×Politics & Society
TV Fanatic10.78×Movies & TV
Nebraska Cornhuskers football3.63×Sports
Fairy godmother7.49×Literature
No Escape (1994 film)11.1×Movies & TV
Guitarist (magazine)10.63×Music & Radio
Israel1.89×Travel & Leisure
Jesse Plemons2.83×Movies & TV
Ira Glass13.48×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by San Francisco Bay Area audience
TraitClusterScore
Design AffinityPREMIUM1.51
Early Adopter MentalityPOWER1.32
SustainabilityBALANCE1.25
Community OrientationOPEN1.24
ExtroversionTHRILL1.24
IndulgenceJOY1.23

Worldwide distribution

Worldwide audience distribution share by country for San Francisco Bay Area
CountryShare
United States52.8%
China4.5%
United Kingdom4.3%

See San Francisco Bay Area audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does San Francisco Bay Area have in United States?

San Francisco Bay Area has an estimated audience of 21,486,499 people in United States, concentrated in California and Texas.

What is the gender split and age of San Francisco Bay Area fans?

51.2% of San Francisco Bay Area fans are female, 48.8% are male, with an average age of 40.9 years.

Which brands do San Francisco Bay Area fans like most?

San Francisco Bay Area fans show strongest brand affinity for Goop (11.21×), Governor of Michigan (14.75×), and El Paso County, Colorado (23.42×) over the country average.

Where do San Francisco Bay Area fans live in United States?

San Francisco Bay Area fans in United States are most concentrated in California (reach 12,989,152), Texas (reach 1,578,121), and Florida (reach 1,288,249). These three regions account for the largest share of the active audience.

What other brands do San Francisco Bay Area fans also like?

Beyond San Francisco Bay Area itself, the audience over-indexes on Governor of Michigan (14.75×), El Paso County, Colorado (23.42×), Wok (11.46×), and Hibachi (13.07×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for San Francisco Bay Area. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.