San Francisco Bay Area Audience in Germany
San Francisco Bay Area has an estimated audience of 324,887 people in Germany. 44.0% are female, 56.0% are male, average age 36.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Rockland County, New York, Medieval fantasy, Israel, Cardio Kickboxing.
The average San Francisco Bay Area fan in Germany is 36.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Rockland County, New York, Medieval fantasy, with strongest over-indexing on Progressive rock (4.39× the country average). Demographically, the San Francisco Bay Area audience skews more male with an average age of 36.4, and over-indexes on personality traits such as Risk Appetite, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of San Francisco Bay Area fans
| Metric | Value |
|---|---|
| Female | 44.0% |
| Male | 56.0% |
| Average age | 36.4 |
| Estimated audience size | 324,887 |
Audience persona
The typical San Francisco Bay Area fan in Germany is more male, around 36.4 years old, with strong Risk Appetite tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 61,991 | 0.87× |
| Bayern | 49,018 | 0.94× |
| Baden-Württemberg | 40,802 | 0.92× |
| Hessen | 29,625 | 1.2× |
| Niedersachsen | 25,465 | 0.81× |
| Berlin | 17,926 | 1.23× |
| Rheinland-Pfalz | 13,317 | 0.82× |
| Sachsen | 11,084 | 0.7× |
| Schleswig-Holstein | 9,670 | 0.83× |
| Sachsen-Anhalt | 7,565 | 0.9× |
| Hamburg | 7,342 | 1× |
| Thüringen | 7,166 | 0.87× |
| Brandenburg | 6,731 | 0.67× |
| Mecklenburg-Vorpommern | 5,589 | 0.9× |
| Saarland | 5,556 | 1.39× |
| Bremen | 5,452 | 1.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 4.39× | Music & Radio |
| Rockland County, New York | 15.31× | Travel & Leisure |
| Medieval fantasy | 18.51× | Literature |
| Israel | 2.89× | Travel & Leisure |
| Cardio Kickboxing | 54.75× | Sports |
| Product design | 1.97× | Business & Career |
| Stradivarius | 1.83× | Shopping |
| Nurse education | 2.76× | Kids & Family |
| Natural rubber | 2.36× | Cars & Mobility |
| JDSU | 3.23× | Business & Career |
| Christmas Gift | 1.61× | Kids & Family |
| Urban horticulture | 1.63× | Home & Garden |
| Cynthia Erivo | 3.48× | Movies & TV |
| Nationality | 2.37× | Politics & Society |
| 3D printing | 1.76× | Technology & Electronics |
| Captain Fantastic (film) | 7.28× | Movies & TV |
| Škoda Kodiaq | 1.65× | Cars & Mobility |
| Business English | 2.17× | Business & Career |
| Kodi (software) | 2.09× | Technology & Electronics |
| Kippah | 3.51× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.84 |
| Pet Ownership | JOY | 1.76 |
| Travelling | THRILL | 1.71 |
| Early Adopter Mentality | POWER | 1.69 |
| Urban Lifestyle | OPEN | 1.59 |
| Sustainability | BALANCE | 1.56 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 52.8% |
| China | 4.5% |
| United Kingdom | 4.3% |
See San Francisco Bay Area audiences in other countries
- San Francisco Bay Area — United States
- San Francisco Bay Area — United Kingdom
- San Francisco Bay Area — France
- San Francisco Bay Area — Italy
- San Francisco Bay Area — Spain
- San Francisco Bay Area — Brazil
- San Francisco Bay Area — Japan
- San Francisco Bay Area — South Korea
- San Francisco Bay Area — India
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does San Francisco Bay Area have in Germany?
San Francisco Bay Area has an estimated audience of 324,887 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of San Francisco Bay Area fans?
44.0% of San Francisco Bay Area fans are female, 56.0% are male, with an average age of 36.4 years.
Which brands do San Francisco Bay Area fans like most?
San Francisco Bay Area fans show strongest brand affinity for Progressive rock (4.39×), Rockland County, New York (15.31×), and Medieval fantasy (18.51×) over the country average.
Where do San Francisco Bay Area fans live in Germany?
San Francisco Bay Area fans in Germany are most concentrated in Nordrhein-Westfalen (reach 61,991), Bayern (reach 49,018), and Baden-Württemberg (reach 40,802). These three regions account for the largest share of the active audience.
What other brands do San Francisco Bay Area fans also like?
Beyond San Francisco Bay Area itself, the audience over-indexes on Rockland County, New York (15.31×), Medieval fantasy (18.51×), Israel (2.89×), and Cardio Kickboxing (54.75×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for San Francisco Bay Area. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.