Rascasse Audience Intelligence

San Francisco Bay Area Audience in Germany

A data profile of the people who buy, follow and care about San Francisco Bay Area in Germany — modelled from more than twelve digital signal sources. San Francisco Bay Area has an estimated audience of 324,887 people in Germany.

#321among City in Germany#1525among POI in Germany#1315in Travel & Leisure

The average San Francisco Bay Area fan in Germany is 36.4 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Michael Schumacher, Sunday Brunch, Cloud computing, with strongest over-indexing on Michael Schumacher (7.77× the country average).

Demographically, the San Francisco Bay Area audience skews more male with an average age of 36.4, and over-indexes on personality traits such as Quality Awareness, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical San Francisco Bay Area fan in Germany is more male, around 36.4 years old, with strong Quality Awareness tendencies and a notable affinity for Michael Schumacher.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the San Francisco Bay Area profile in Germany.

Audience size
325K
in Germany
Gender
44.0%♀
56.0% male
Age
36.4
average years
Country rank
#16367
POI in Germany
Fig. 01

Search interest · 12-month trend

+38%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of San Francisco Bay Area fans

44.0% are female, 56.0% are male, average age 36.4.

Fig. 02

Gender split

44.0%
Female
56.0%
Male
Demographic split for San Francisco Bay Area audience in Germany
MetricValue
Female44.0%
Male56.0%
Average age36.4
Estimated audience size324,887
Fig. 03

Age distribution

Ø 36.4
average years
Age distribution of the San Francisco Bay Area audience in Germany
Age bracketShare%
16-1924%
20-2923%
30-3920%
40-4919%
50+14%
Fig. 04

Worldwide distribution

0.8%

of the worldwide San Francisco Bay Area audience comes from Germany.

Worldwide audience distribution share by country for San Francisco Bay Area
CountryShare
United States52.8%
China4.5%
United Kingdom4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the San Francisco Bay Area audience in Germany is strongest.

Fig. 05

Top regions by affinity

San Francisco Bay Area fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~3K1.18×
02Berlin~20K1.13×
03Hessen~30K1.11×
04Saarland~4K1.08×
05Bayern~50K1.04×
06Baden-Württemberg~40K1.01×
07Nordrhein-Westfalen~70K1.00×
08Sachsen-Anhalt~8K1.00×
09Hamburg~7K1.00×
10Rheinland-Pfalz~20K0.99×
11Mecklenburg-Vorpommern~6K0.99×
12Niedersachsen~30K0.98×
13Thüringen~8K0.98×
14Schleswig-Holstein~10K0.97×
15Brandenburg~10K0.95×
16Sachsen~20K0.94×
Fig. 06

Affinity by region

Affinity by region — San Francisco Bay Area, Germany
0.94×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the San Francisco Bay Area audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for San Francisco Bay Area audience
#·InterestCategoryAffinity×
01Golden Gate BridgeTravel & Leisure38.81×
02Carbonated waterFood & Beverages8.98×
03Fox News ChannelMovies & TV8.98×
04Michael SchumacherSports7.77×
05Sunday BrunchKids & Family7.50×
06HertzCars & Mobility6.88×
07Mel GibsonMovies & TV5.22×
08Crime fictionLiterature4.31×
09Cultural heritagePolitics & Society4.12×
10Cloud computingTechnology & Electronics3.98×
11Ski resortTravel & Leisure3.85×
12CarcareCars & Mobility3.72×
13Unique GiftsShopping3.53×
14Fitness and figure competitionSports2.85×
15HugendubelShopping2.80×
16Tour de FranceSports2.76×
17CanadaTravel & Leisure2.18×
18RedditInternet & Social Media2.15×
19RyanairTravel & Leisure2.07×
20TagesschauMovies & TV1.85×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the San Francisco Bay Area audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by San Francisco Bay Area audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.17×
Risk AppetiteTHRILL1.99×
Early Adopter MentalityPOWER1.85×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by San Francisco Bay Area audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.57×
DIY MentalityTHRILL0.71×
Healthy LifestyleBALANCE0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does San Francisco Bay Area have in Germany?

San Francisco Bay Area has an estimated audience of 324,887 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of San Francisco Bay Area fans?

44.0% of San Francisco Bay Area fans are female, 56.0% are male, with an average age of 36.4 years.

03

Which brands do San Francisco Bay Area fans like most?

San Francisco Bay Area fans show strongest brand affinity for Michael Schumacher (7.77×), Sunday Brunch (7.5×), and Cloud computing (3.98×) over the country average.

04

Where do San Francisco Bay Area fans live in Germany?

San Francisco Bay Area fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do San Francisco Bay Area fans also like?

Beyond San Francisco Bay Area itself, the audience over-indexes on Sunday Brunch (7.5×), Cloud computing (3.98×), Ski resort (3.85×), and Tagesschau (1.85×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More City audiences in Germany

See San Francisco Bay Area audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for San Francisco Bay Area. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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