Rascasse Audience Intelligence

Santa Cruz, California Audience in United States

A data profile of the people who buy, follow and care about Santa Cruz, California in United States — modelled from more than twelve digital signal sources. Santa Cruz, California has an estimated audience of 3,963,358 people in United States.

#125among City in United States#593among POI in United States#680in Travel & Leisure

The average Santa Cruz, California fan in United States is 43.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Golden Gate Bridge, Planet Fitness, CVS Pharmacy, with strongest over-indexing on Golden Gate Bridge (21.31× the country average).

Demographically, the Santa Cruz, California audience skews balanced with an average age of 43.0, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Santa Cruz, California fan in United States is balanced, around 43.0 years old, with strong Patriotism tendencies and a notable affinity for Golden Gate Bridge.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Santa Cruz, California profile in United States.

Audience size
4M
in United States
Gender
51.2%♀
48.8% male
Age
43.0
average years
Country rank
#8105
POI in United States
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Santa Cruz, California fans

51.2% are female, 48.8% are male, average age 43.0.

Fig. 02

Gender split

51.2%
Female
48.8%
Male
Demographic split for Santa Cruz, California audience in United States
MetricValue
Female51.2%
Male48.8%
Average age43.0
Estimated audience size3,963,358
Fig. 03

Age distribution

Ø 43.0
average years
Age distribution of the Santa Cruz, California audience in United States
Age bracketShare%
16-199%
20-2916%
30-3924%
40-4927%
50+24%
Fig. 04

Worldwide distribution

38.5%

of the worldwide Santa Cruz, California audience comes from United States.

Worldwide audience distribution share by country for Santa Cruz, California
CountryShare
United States38.5%
Mexico6.0%
Bolivia5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Santa Cruz, California audience in United States is strongest.

Fig. 05

Top regions by affinity

Santa Cruz, California fans by region: top regions in United States
#RegionReachAffinity×
01California~2M4.13×
02Nevada~90K2.26×
03Oregon~90K1.95×
04Utah~60K1.81×
05Idaho~30K1.71×
06Arizona~100K1.65×
07Colorado~90K1.52×
08Montana~20K1.52×
09Washington~100K1.43×
10New Mexico~20K1.22×
11Hawaii~20K1.16×
12Alaska~10K1.16×
13Vermont~7K0.97×
14Maine~10K0.93×
15South Dakota~8K0.92×
16North Dakota~7K0.92×
17Kansas~30K0.91×
18Nebraska~20K0.90×
19Washington, District of Columbia~10K0.90×
20Oklahoma~40K0.89×
21Minnesota~50K0.86×
22Arkansas~30K0.86×
23Massachusetts~70K0.85×
24Rhode Island~10K0.85×
25Missouri~50K0.84×
26New Hampshire~10K0.84×
27Delaware~9K0.83×
28Texas~300K0.82×
29Illinois~100K0.82×
30Connecticut~30K0.82×
31Iowa~30K0.82×
32West Virginia~10K0.80×
33Wisconsin~50K0.79×
34Tennessee~60K0.78×
35Kentucky~40K0.78×
36Mississippi~20K0.76×
37Indiana~50K0.75×
38Virginia~70K0.74×
39Louisiana~40K0.74×
40Ohio~90K0.71×
41Michigan~70K0.70×
42Maryland~50K0.70×
43South Carolina~40K0.70×
44New York~200K0.69×
45North Carolina~80K0.68×
46New Jersey~70K0.68×
47Alabama~40K0.68×
48Pennsylvania~90K0.66×
49Georgia~80K0.66×
50Florida~200K0.63×
Fig. 06

Affinity by region

Affinity by region — Santa Cruz, California, United States
0.63×1.00×4.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Santa Cruz, California audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Santa Cruz, California audience
#·InterestCategoryAffinity×
01Golden Gate BridgeTravel & Leisure21.31×
02KTVUMovies & TV8.06×
03San Jose SharksSports7.96×
04CalisthenicsSports4.39×
05High-intensity interval trainingSports3.00×
06Web serverTechnology & Electronics2.82×
07Non-alcoholic beverageFood & Beverages2.57×
08CVS PharmacyShopping2.37×
09Diaper bagKids & Family2.33×
10Planet FitnessSports2.05×
11ApprenticeshipBusiness & Career1.98×
12WalgreensShopping1.93×
13WalkingSports1.92×
14Panda ExpressFood & Beverages1.75×
15Real propertyHome & Garden1.67×
16TicketmasterTravel & Leisure1.64×
17LodgingTravel & Leisure1.63×
18Trader Joe'sShopping1.62×
19Nordstrom rackFashion & Accessoires1.59×
20HappinessHealth1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Santa Cruz, California audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Santa Cruz, California audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.83×
Community OrientationOPEN1.38×
Risk AppetiteTHRILL1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Santa Cruz, California audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.76×
Pet OwnershipJOY0.78×
CreativityOPEN0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Santa Cruz, California have in United States?

Santa Cruz, California has an estimated audience of 3,963,358 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Santa Cruz, California fans?

51.2% of Santa Cruz, California fans are female, 48.8% are male, with an average age of 43.0 years.

03

Which brands do Santa Cruz, California fans like most?

Santa Cruz, California fans show strongest brand affinity for Golden Gate Bridge (21.31×), Planet Fitness (2.05×), and CVS Pharmacy (2.37×) over the country average.

04

Where do Santa Cruz, California fans live in United States?

Santa Cruz, California fans in United States are most concentrated in California (reach ~2M), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Santa Cruz, California fans also like?

Beyond Santa Cruz, California itself, the audience over-indexes on Planet Fitness (2.05×), CVS Pharmacy (2.37×), San Jose Sharks (7.96×), and Walgreens (1.93×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Santa Cruz, California. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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