Santa Cruz, California Audience in United States

Santa Cruz, California logo

Santa Cruz, California has an estimated audience of 3,963,358 people in United States. 51.2% are female, 48.8% are male, average age 43.0. Top regions: California, Texas, New York. Top brand affinities: Minnesota, Nationality, Urban Outfitters, Kansas, Israel.

The average Santa Cruz, California fan in United States is 43.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Minnesota, Nationality, Urban Outfitters, with strongest over-indexing on Minnesota (2.05× the country average). Demographically, the Santa Cruz, California audience skews balanced with an average age of 43.0, and over-indexes on personality traits such as Sustainability, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Santa Cruz, California fans

Demographic split for Santa Cruz, California audience in United States
MetricValue
Female51.2%
Male48.8%
Average age43.0
Estimated audience size3,963,358

Audience persona

The typical Santa Cruz, California fan in United States is balanced, around 43.0 years old, with strong Sustainability tendencies and a notable affinity for Minnesota.

Top regions in United States

Top regions ranked by reach for Santa Cruz, California in United States
RegionReachAffinity
California2,465,4115.66×
Texas268,2690.79×
New York188,6480.85×
Florida161,6690.6×
Washington132,7071.67×
Arizona122,6991.52×
Illinois111,2650.84×
Colorado106,0501.7×
Oregon102,0902.25×
Pennsylvania81,2720.61×
Nevada79,9442.09×
Ohio77,9480.64×
Massachusetts76,3530.98×
Georgia74,9830.61×
Virginia74,5520.77×
North Carolina73,3540.62×
New Jersey64,0870.64×
Michigan63,6230.61×
Utah56,4001.59×
Tennessee52,7050.66×
Minnesota52,5900.93×
Missouri49,3770.77×
Maryland47,8920.7×
Wisconsin47,1210.79×
Indiana43,0040.59×
South Carolina32,4100.54×
Oklahoma32,1110.73×
Connecticut30,4890.77×
Idaho30,1851.52×
Kentucky27,9980.56×
New Mexico26,9841.36×
Louisiana26,9050.53×
Kansas25,3710.81×
Iowa24,8480.76×
Alabama23,5500.43×
Hawaii22,2571.31×
Arkansas20,4630.63×
Nebraska17,8500.9×
Montana15,7861.44×
Washington, District of Columbia14,4191.21×
Maine12,7490.9×
New Hampshire12,1350.78×
Mississippi11,5170.35×
Rhode Island8,8500.7×
Alaska8,8061.04×
West Virginia8,7620.47×
Vermont7,1491.03×
South Dakota6,4030.7×
Delaware5,8000.53×
Wyoming5,6810.97×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Santa Cruz, California audience
BrandAffinityCategory
Minnesota2.05×Travel & Leisure
Nationality2.31×Politics & Society
Urban Outfitters1.68×Shopping
Kansas1.98×Travel & Leisure
Israel1.54×Travel & Leisure
Cam Ward2.46×Sports
Nebraska Cornhuskers football2.27×Sports
Barclays Center7.83×Sports
Jesse Plemons2.06×Movies & TV
Justice1.57×Politics & Society
Kendra Scott1.6×Fashion & Accessoires
Arrietty7.46×Movies & TV
Urban horticulture1.77×Home & Garden
Corona (band)2.57×Music & Radio
Home staging2.27×Home & Garden
Elmira College4.2×Business & Career
Keegan Bradley3.02×Sports
Charlamagne Tha God3.82×Movies & TV
Malayalam4.31×Politics & Society
Glossier1.98×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Santa Cruz, California audience
TraitClusterScore
SustainabilityBALANCE1.79
Sports ActivityPOWER1.54
PatriotismCONSERVATISM1.54
ExtroversionTHRILL1.5
Community OrientationOPEN1.35
MindfulnessBALANCE1.32

Worldwide distribution

Worldwide audience distribution share by country for Santa Cruz, California
CountryShare
United States38.5%
Mexico6.0%
Bolivia5.9%

See Santa Cruz, California audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Santa Cruz, California have in United States?

Santa Cruz, California has an estimated audience of 3,963,358 people in United States, concentrated in California and Texas.

What is the gender split and age of Santa Cruz, California fans?

51.2% of Santa Cruz, California fans are female, 48.8% are male, with an average age of 43.0 years.

Which brands do Santa Cruz, California fans like most?

Santa Cruz, California fans show strongest brand affinity for Minnesota (2.05×), Nationality (2.31×), and Urban Outfitters (1.68×) over the country average.

Where do Santa Cruz, California fans live in United States?

Santa Cruz, California fans in United States are most concentrated in California (reach 2,465,411), Texas (reach 268,269), and New York (reach 188,648). These three regions account for the largest share of the active audience.

What other brands do Santa Cruz, California fans also like?

Beyond Santa Cruz, California itself, the audience over-indexes on Nationality (2.31×), Urban Outfitters (1.68×), Kansas (1.98×), and Israel (1.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Santa Cruz, California. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.