Calisthenics Audience in United States

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Calisthenics has an estimated audience of 6,515,685 people in United States. 44.7% are female, 55.3% are male, average age 39.0. Top regions: California, Texas, Florida. Top brand affinities: Planet Fitness, Street workout, Twitch, High-intensity interval training, Kettlebell lifting.

The average Calisthenics fan in United States is 39.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Planet Fitness, Street workout, Twitch, with strongest over-indexing on Planet Fitness (1.92× the country average). Demographically, the Calisthenics audience skews more male with an average age of 39.0, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic

Demographics of Calisthenics fans

Demographic split for Calisthenics audience in United States
MetricValue
Female44.7%
Male55.3%
Average age39.0
Estimated audience size6,515,685

Audience persona

The typical Calisthenics fan in United States is more male, around 39.0 years old, with strong Risk Appetite tendencies and a notable affinity for Planet Fitness.

Top regions in United States

Top regions ranked by reach for Calisthenics in United States
RegionReachAffinity
California944,1091.32×
Texas706,7881.26×
Florida499,1381.13×
New York473,4991.3×
Georgia248,8981.24×
Illinois222,5431.03×
Pennsylvania213,9300.98×
North Carolina211,4421.08×
Virginia186,0051.17×
New Jersey184,6231.11×
Ohio175,3500.87×
Michigan165,8580.97×
Washington155,0171.19×
Arizona151,0621.14×
Massachusetts138,2331.08×
Tennessee129,8820.99×
Maryland127,3441.14×
Indiana110,8950.93×
Colorado109,8851.07×
Missouri98,5440.94×
South Carolina93,2330.95×
Alabama88,9690.98×
Louisiana85,2641.01×
Wisconsin83,8400.86×
Minnesota83,3650.89×
Oregon78,9161.06×
Utah77,1921.32×
Kentucky74,7210.91×
Oklahoma72,5651×
Nevada68,4441.09×
Connecticut67,6361.03×
Kansas49,5360.96×
Arkansas49,4670.92×
Mississippi46,4020.86×
Iowa42,8280.8×
Hawaii36,1581.29×
Idaho31,4830.96×
New Mexico29,9770.92×
Nebraska28,4860.87×
West Virginia23,5590.78×
New Hampshire22,5410.88×
Washington, District of Columbia21,2841.09×
Maine19,3930.83×
Rhode Island18,0840.87×
Delaware16,7400.93×
Montana15,1070.84×
Alaska14,9721.07×
South Dakota11,4030.76×
North Dakota10,6750.8×
Vermont9,0180.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Calisthenics audience
BrandAffinityCategory
Planet Fitness1.92×Sports
Street workout8.33×Sports
Twitch2.47×Games
High-intensity interval training3.24×Sports
Kettlebell lifting8.34×Sports
African-American music1.6×Music & Radio
Barbell3.08×Sports
Personal trainer2.11×Sports
Hair salon8.49×Home & Garden
Strength training1.56×Sports
Gymnastics2.15×Sports
Rogue Fitness7.28×Sports
Push-up3.19×Sports
Bodyweight exercise3.77×Sports
Squat (exercise)2.82×Sports
Bodybuilding & Fitness2.4×Sports
LA Fitness1.82×Sports
Men's Fitness1.68×Sports
Muscle & Fitness1.82×Sports
Fitness and figure competition2.49×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Calisthenics audience
TraitClusterScore
Risk AppetiteTHRILL2.64
Luxury OrientationPREMIUM2.34
LGBTQ+ IdentityOPEN1.95
PatriotismCONSERVATISM1.67
Sports ActivityPOWER1.64
ExtroversionTHRILL1.62

Worldwide distribution

Worldwide audience distribution share by country for Calisthenics
CountryShare
Japan32.9%
United States14.8%
India4.1%

See Calisthenics audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Calisthenics have in United States?

Calisthenics has an estimated audience of 6,515,685 people in United States, concentrated in California and Texas.

What is the gender split and age of Calisthenics fans?

44.7% of Calisthenics fans are female, 55.3% are male, with an average age of 39.0 years.

Which brands do Calisthenics fans like most?

Calisthenics fans show strongest brand affinity for Planet Fitness (1.92×), Street workout (8.33×), and Twitch (2.47×) over the country average.

Where do Calisthenics fans live in United States?

Calisthenics fans in United States are most concentrated in California (reach 944,109), Texas (reach 706,788), and Florida (reach 499,138). These three regions account for the largest share of the active audience.

What other brands do Calisthenics fans also like?

Beyond Calisthenics itself, the audience over-indexes on Street workout (8.33×), Twitch (2.47×), High-intensity interval training (3.24×), and Kettlebell lifting (8.34×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Calisthenics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.