Rascasse Audience Intelligence

Calisthenics Audience in United States

A data profile of the people who buy, follow and care about Calisthenics in United States — modelled from more than twelve digital signal sources. Calisthenics has an estimated audience of 6,515,685 people in United States.

#3182among Topic in United States#454in Sports

The average Calisthenics fan in United States is 39.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Planet Fitness, Street workout, Twitch, with strongest over-indexing on Planet Fitness (1.92× the country average).

Demographically, the Calisthenics audience skews more male with an average age of 39.0, and over-indexes on personality traits such as Sports Activity, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Calisthenics fan in United States is more male, around 39.0 years old, with strong Sports Activity tendencies and a notable affinity for Planet Fitness.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Calisthenics profile in United States.

Audience size
6.5M
in United States
Gender
44.7%♀
55.3% male
Age
39.0
average years
Country rank
#5341
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Calisthenics fans

44.7% are female, 55.3% are male, average age 39.0.

Fig. 02

Gender split

44.7%
Female
55.3%
Male
Demographic split for Calisthenics audience in United States
MetricValue
Female44.7%
Male55.3%
Average age39.0
Estimated audience size6,515,685
Fig. 03

Age distribution

Ø 39.0
average years
Age distribution of the Calisthenics audience in United States
Age bracketShare%
16-1919%
20-2920%
30-3922%
40-4921%
50+18%
Fig. 04

Worldwide distribution

14.8%

of the worldwide Calisthenics audience comes from United States.

Worldwide audience distribution share by country for Calisthenics
CountryShare
Japan32.9%
United States14.8%
India4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Calisthenics audience in United States is strongest.

Fig. 05

Top regions by affinity

Calisthenics fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~40K1.26×
02Utah~70K1.24×
03California~900K1.23×
04New York~400K1.20×
05Georgia~200K1.19×
06Texas~700K1.18×
07Alaska~20K1.15×
08Virginia~200K1.13×
09Maryland~100K1.13×
10Washington~100K1.12×
11Florida~500K1.08×
12Arizona~100K1.08×
13New Jersey~200K1.07×
14Nevada~70K1.06×
15North Carolina~200K1.05×
16Oregon~80K1.05×
17Louisiana~90K1.03×
18Oklahoma~70K1.03×
19Massachusetts~100K1.02×
20Washington, District of Columbia~20K1.02×
21Colorado~100K1.01×
22Connecticut~70K1.00×
23Idaho~30K1.00×
24Pennsylvania~200K0.99×
25Illinois~200K0.98×
26Missouri~100K0.98×
27Kansas~50K0.98×
28Tennessee~100K0.97×
29Indiana~100K0.97×
30Alabama~90K0.97×
31Arkansas~50K0.97×
32Michigan~200K0.95×
33South Carolina~90K0.95×
34Minnesota~90K0.95×
35Delaware~20K0.95×
36New Mexico~30K0.93×
37Rhode Island~20K0.93×
38Kentucky~70K0.92×
39North Dakota~10K0.91×
40Ohio~200K0.90×
41Nebraska~30K0.90×
42Montana~20K0.90×
43Mississippi~50K0.89×
44New Hampshire~20K0.89×
45Wisconsin~90K0.87×
46West Virginia~30K0.87×
47Maine~20K0.87×
48Vermont~10K0.87×
49South Dakota~10K0.85×
50Iowa~40K0.82×
Fig. 06

Affinity by region

Affinity by region — Calisthenics, United States
0.82×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Calisthenics audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Calisthenics audience
#·InterestCategoryAffinity×
01Hair salonHome & Garden8.49×
02Kettlebell liftingSports8.34×
03Street workoutSports8.33×
04Rogue FitnessSports7.28×
05Bodyweight exerciseSports3.77×
06High-intensity interval trainingSports3.24×
07Push-upSports3.19×
08BarbellSports3.08×
09Squat (exercise)Sports2.82×
10Fitness and figure competitionSports2.49×
11TwitchGames2.47×
12Bodybuilding & FitnessSports2.40×
13GymnasticsSports2.15×
14Personal trainerSports2.11×
15Planet FitnessSports1.92×
16Muscle & FitnessSports1.82×
17LA FitnessSports1.82×
18Men's FitnessSports1.68×
19African-American musicMusic & Radio1.60×
20Strength trainingSports1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Calisthenics audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Calisthenics audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.62×
Luxury OrientationPREMIUM1.16×
MindfulnessBALANCE1.12×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Calisthenics audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.86×
Career OrientationPOWER0.89×
Quality AwarenessPREMIUM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Calisthenics have in United States?

Calisthenics has an estimated audience of 6,515,685 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Calisthenics fans?

44.7% of Calisthenics fans are female, 55.3% are male, with an average age of 39.0 years.

03

Which brands do Calisthenics fans like most?

Calisthenics fans show strongest brand affinity for Planet Fitness (1.92×), Street workout (8.33×), and Twitch (2.47×) over the country average.

04

Where do Calisthenics fans live in United States?

Calisthenics fans in United States are most concentrated in California (reach ~900K), Texas (reach ~700K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Calisthenics fans also like?

Beyond Calisthenics itself, the audience over-indexes on Street workout (8.33×), Twitch (2.47×), High-intensity interval training (3.24×), and Kettlebell lifting (8.34×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Calisthenics audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Calisthenics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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