African-American music Audience in United States
African-American music has an estimated audience of 51,475,097 people in United States. 56.2% are female, 43.8% are male, average age 37.7. Top brand affinities: Capital One, Google Maps, Singer-songwriter, Beetlejuice, Indeed.com.
Top brand affinities include Capital One, Google Maps, Singer-songwriter, with strongest over-indexing on Capital One (4.85× the country average). Demographically, the African-American music audience skews more female with an average age of 37.7, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of African-American music fans
| Metric | Value |
|---|---|
| Female | 56.2% |
| Male | 43.8% |
| Average age | 37.7 |
| Estimated audience size | 51,475,097 |
Audience persona
The typical African-American music fan in United States is more female, around 37.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Capital One.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Capital One | 4.85× | Business & Career |
| Google Maps | 4.36× | Internet & Social Media |
| Singer-songwriter | 4× | Music & Radio |
| Beetlejuice | 4.68× | Movies & TV |
| Indeed.com | 3.6× | Business & Career |
| Diane Keaton | 5.07× | Movies & TV |
| CarGurus | 4.79× | Cars & Mobility |
| Kia Sportage | 16.67× | Cars & Mobility |
| Aaron Rodgers | 5.07× | Sports |
| Diabetes mellitus awareness | 5.07× | Health |
| Circle K | 5.07× | Shopping |
| DeviantArt | 5.07× | Internet & Social Media |
| Bruce Willis | 4.98× | Movies & TV |
| Google News | 3.89× | News |
| Livemusic | 3.45× | Music & Radio |
| Houston Astros | 5.44× | Sports |
| AccuWeather | 3.97× | Home & Garden |
| Enterprise Rent-A-Car | 3.7× | Cars & Mobility |
| Billy Bob Thornton | 5.07× | Movies & TV |
| Microblogging | 5.07× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.37 |
| Extroversion | THRILL | 1.23 |
| Risk Appetite | THRILL | 1.21 |
| Luxury Orientation | PREMIUM | 1.17 |
| Tradition | CONSERVATISM | 1.1 |
| Early Adopter Mentality | POWER | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.5% |
| Brazil | 7.3% |
| China | 5.0% |
See African-American music audiences in other countries
More Musical genre audiences in United States
- Rock music (108,887,607)
- Pop music (94,089,986)
- Hip hop music (93,915,196)
- Rhythm and blues music (83,645,489)
- Popular music (76,331,778)
How to read this data
Audience size is the estimated number of people in United States who actively search for African-American music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.