Rascasse Audience Intelligence

African-American music Audience in United States

A data profile of the people who buy, follow and care about African-American music in United States — modelled from more than twelve digital signal sources. African-American music has an estimated audience of 51,475,097 people in United States.

#15among Musical genre in United States#280among Topic in United States#25in Music & Radio

The average African-American music fan in United States is 37.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include WWE Hall of Fame, Real property, Vanessa Kirby, with strongest over-indexing on WWE Hall of Fame (3.43× the country average).

Demographically, the African-American music audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Tradition, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical African-American music fan in United States is more female, around 37.7 years old, with strong Tradition tendencies and a notable affinity for WWE Hall of Fame.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the African-American music profile in United States.

Audience size
51.5M
in United States
Gender
56.2%♀
43.8% male
Age
37.7
average years
Country rank
#384
Topic in United States
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of African-American music fans

56.2% are female, 43.8% are male, average age 37.7.

Fig. 02

Gender split

56.2%
Female
43.8%
Male
Demographic split for African-American music audience in United States
MetricValue
Female56.2%
Male43.8%
Average age37.7
Estimated audience size51,475,097
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the African-American music audience in United States
Age bracketShare%
16-1925%
20-2920%
30-3917%
40-4919%
50+20%
Fig. 04

Worldwide distribution

29.5%

of the worldwide African-American music audience comes from United States.

Worldwide audience distribution share by country for African-American music
CountryShare
United States29.5%
Brazil7.3%
China5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the African-American music audience in United States is strongest.

Fig. 05

Top regions by affinity

African-American music fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~2M1.26×
02Maryland~1M1.16×
03Mississippi~500K1.16×
04Tennessee~1M1.14×
05North Carolina~1.5M1.12×
06Alaska~100K1.07×
07Delaware~200K1.06×
08Vermont~100K1.06×
09Washington, District of Columbia~200K1.04×
10South Dakota~100K1.04×
11Illinois~2M1.03×
12New Hampshire~200K1.03×
13Rhode Island~200K1.03×
14North Dakota~100K1.03×
15South Carolina~800K1.02×
16Idaho~300K1.01×
17West Virginia~200K1.01×
18Hawaii~200K1.01×
19Maine~200K1.01×
20Montana~100K1.01×
21New Jersey~1.5M1.00×
22Louisiana~700K1.00×
23Virginia~1M0.99×
24Alabama~700K0.99×
25New Mexico~300K0.99×
26Nevada~500K0.98×
27Arkansas~400K0.98×
28Nebraska~300K0.98×
29Pennsylvania~1.5M0.97×
30Kentucky~600K0.97×
31Kansas~400K0.97×
32Connecticut~500K0.96×
33Iowa~400K0.96×
34Oklahoma~500K0.95×
35Utah~400K0.95×
36Oregon~600K0.94×
37Texas~4M0.93×
38Indiana~900K0.93×
39Missouri~800K0.92×
40Wisconsin~700K0.92×
41Minnesota~700K0.92×
42New York~2.5M0.91×
43Ohio~1.5M0.91×
44Michigan~1M0.91×
45Arizona~1M0.91×
46Colorado~700K0.91×
47Washington~900K0.90×
48Massachusetts~900K0.90×
49California~5M0.89×
50Florida~3M0.80×
Fig. 06

Affinity by region

Affinity by region — African-American music, United States
0.80×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the African-American music audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for African-American music audience
#·InterestCategoryAffinity×
01Eva GreenMovies & TV4.59×
02Vanessa KirbyMovies & TV3.99×
03WWE Hall of FameSports3.43×
04Roman ReignsSports3.21×
05WrestleManiaSports3.05×
06WWE SmackDownSports2.94×
07Amanda SeyfriedMovies & TV2.51×
08Dancing with the StarsMovies & TV2.42×
09Non-fiction booksLiterature2.14×
10Real propertyHome & Garden2.13×
11Chuck NorrisMovies & TV2.07×
12DancehallsMusic & Radio1.68×
13Dillard'sFashion & Accessoires1.65×
14Natural skin careBeauty & Wellness1.61×
15BeetlejuiceMovies & TV1.58×
16Hair ExtensionsBeauty & Wellness1.58×
17Diane KeatonMovies & TV1.57×
18New York PostNews1.55×
19DeviantArtInternet & Social Media1.53×
20LivemusicMusic & Radio1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the African-American music audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by African-American music audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.24×
MindfulnessBALANCE1.15×
Community OrientationOPEN1.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by African-American music audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.84×
Social Media UsageJOY0.90×
Pet OwnershipJOY0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does African-American music have in United States?

African-American music has an estimated audience of 51,475,097 people in United States, concentrated in California and Texas.

02

What is the gender split and age of African-American music fans?

56.2% of African-American music fans are female, 43.8% are male, with an average age of 37.7 years.

03

Which brands do African-American music fans like most?

African-American music fans show strongest brand affinity for WWE Hall of Fame (3.43×), Real property (2.13×), and Vanessa Kirby (3.99×) over the country average.

04

Where do African-American music fans live in United States?

African-American music fans in United States are most concentrated in California (reach ~5M), Texas (reach ~4M), and Florida (reach ~3M). These three regions account for the largest share of the active audience.

05

What other brands do African-American music fans also like?

Beyond African-American music itself, the audience over-indexes on Real property (2.13×), Vanessa Kirby (3.99×), Chuck Norris (2.07×), and Beetlejuice (1.58×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in United States

See African-American music audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for African-American music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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