A data profile of the people who buy, follow and care about African-American music in India — modelled from more than twelve digital signal sources. African-American music has an estimated audience of 3,162,097 people in India.
African-American music has an estimated audience of 3,162,097 people in India. 18.7% are female, 81.3% are male, average age 28.8. Top brand affinities: Casino games, Young's, Roman Reigns, Brock Lesnar, Videography.
Top brand affinities include Casino games, Young's, Roman Reigns, with strongest over-indexing on Casino games (2.83× the country average).
Demographically, the African-American music audience skews more male with an average age of 28.8, and over-indexes on personality traits such as Pet Ownership, Luxury Orientation.
The typical African-American music fan in India is more male, around 28.8 years old, with strong Pet Ownership tendencies and a notable affinity for Casino games.
The key figures that characterise the African-American music profile in India.
18.7% are female, 81.3% are male, average age 28.8.
| Metric | Value |
|---|---|
| Female | 18.7% |
| Male | 81.3% |
| Average age | 28.8 |
| Estimated audience size | 3,162,097 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 49% | |
| 20-29 | 24% | |
| 30-39 | 13% | |
| 40-49 | 8% | |
| 50+ | 6% |
of the worldwide African-American music audience comes from India.
| Country | Share |
|---|---|
| United States | 29.5% |
| Brazil | 7.3% |
| China | 5.0% |
The strongest cross-interests of the African-American music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Edward Norton | Movies & TV | 7.29× | ||
| 02 | Rey Mysterio | Sports | 7.29× | ||
| 03 | Seth Rollins | Sports | 6.58× | ||
| 04 | Brock Lesnar | Sports | 6.06× | ||
| 05 | Randy Orton | Sports | 5.40× | ||
| 06 | Roman Reigns | Sports | 5.07× | ||
| 07 | WrestleMania | Sports | 4.74× | ||
| 08 | Jim Carrey | Movies & TV | 4.54× | ||
| 09 | WWE Raw | Sports | 4.15× | ||
| 10 | Spanish language | Politics & Society | 3.82× | ||
| 11 | Pirates of the Caribbean (film series) | Movies & TV | 3.73× | ||
| 12 | Young's | Food & Beverages | 2.93× | ||
| 13 | Casino games | Games | 2.83× | ||
| 14 | Videography | Internet & Social Media | 2.66× | ||
| 15 | Real property | Home & Garden | 2.65× | ||
| 16 | Simulation games | Games | 1.92× | ||
| 17 | Anthropology | Business & Career | 1.85× | ||
| 18 | Country music | Music & Radio | 1.82× | ||
| 19 | Strategy games | Games | 1.68× | ||
| 20 | Role-playing games | Games | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.30× | |
| Luxury Orientation | PREMIUM | 1.26× | |
| Early Adopter Mentality | POWER | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.51× | |
| Tradition | CONSERVATISM | 0.61× | |
| Creativity | OPEN | 0.69× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for African-American music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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