A data profile of the people who buy, follow and care about African-American music in Italy — modelled from more than twelve digital signal sources. African-American music has an estimated audience of 7,228,524 people in Italy.
African-American music has an estimated audience of 7,228,524 people in Italy. 48.0% are female, 52.0% are male, average age 36.4. Top brand affinities: Acid jazz, Singer-songwriter, Ray Charles, James Brown, Wikipedia.
Top brand affinities include Acid jazz, Singer-songwriter, Ray Charles, with strongest over-indexing on Acid jazz (25.32× the country average).
Demographically, the African-American music audience skews balanced with an average age of 36.4, and over-indexes on personality traits such as Risk Appetite, Mindfulness.
The typical African-American music fan in Italy is balanced, around 36.4 years old, with strong Risk Appetite tendencies and a notable affinity for Acid jazz.
The key figures that characterise the African-American music profile in Italy.
48.0% are female, 52.0% are male, average age 36.4.
| Metric | Value |
|---|---|
| Female | 48.0% |
| Male | 52.0% |
| Average age | 36.4 |
| Estimated audience size | 7,228,524 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 18% | |
| 50+ | 14% |
of the worldwide African-American music audience comes from Italy.
| Country | Share |
|---|---|
| United States | 29.5% |
| Brazil | 7.3% |
| China | 5.0% |
The strongest cross-interests of the African-American music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Acid jazz | Music & Radio | 25.32× | ||
| 02 | James Brown | Music & Radio | 20.35× | ||
| 03 | Ray Charles | Music & Radio | 20.00× | ||
| 04 | Dean Martin | Music & Radio | 20.00× | ||
| 05 | Billie Holiday | Music & Radio | 20.00× | ||
| 06 | Tony Bennett | Music & Radio | 20.00× | ||
| 07 | Ella Fitzgerald | Music & Radio | 20.00× | ||
| 08 | Nina Simone | Music & Radio | 14.40× | ||
| 09 | Louis Armstrong | Music & Radio | 14.14× | ||
| 10 | Peter Gabriel | Music & Radio | 13.17× | ||
| 11 | Tracy Chapman | Music & Radio | 12.05× | ||
| 12 | Jimmy Page | Music & Radio | 8.54× | ||
| 13 | Thomann | Shopping | 6.75× | ||
| 14 | Improvisation | Music & Radio | 4.44× | ||
| 15 | Jazz fusion | Music & Radio | 3.82× | ||
| 16 | Singer-songwriter | Music & Radio | 3.56× | ||
| 17 | Contemporary R&B | Music & Radio | 3.53× | ||
| 18 | Wikipedia | Internet & Social Media | 3.41× | ||
| 19 | Satire | Literature | 2.91× | ||
| 20 | Progressive rock | Music & Radio | 2.90× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.23× | |
| Mindfulness | BALANCE | 1.17× | |
| Quality Awareness | PREMIUM | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.72× | |
| Price Sensitivity | PREMIUM | 0.73× | |
| Family Orientation | CONSERVATISM | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for African-American music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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