A data profile of the people who buy, follow and care about Dean Martin in Italy — modelled from more than twelve digital signal sources. Dean Martin has an estimated audience of 268,347 people in Italy.
The average Dean Martin fan in Italy is 47.0 years old, more male, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Yellowjackets, Ray Charles, Sports, with strongest over-indexing on Yellowjackets (141.4× the country average).
Demographically, the Dean Martin audience skews more male with an average age of 47.0, and over-indexes on personality traits such as Spirituality, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Dean Martin fan in Italy is more male, around 47.0 years old, with strong Spirituality tendencies and a notable affinity for Yellowjackets.
The key figures that characterise the Dean Martin profile in Italy.
42.0% are female, 58.0% are male, average age 47.0.
| Metric | Value |
|---|---|
| Female | 42.0% |
| Male | 58.0% |
| Average age | 47.0 |
| Estimated audience size | 268,347 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 9% | |
| 30-39 | 11% | |
| 40-49 | 18% | |
| 50+ | 48% |
of the worldwide Dean Martin audience comes from Italy.
| Country | Share |
|---|---|
| United States | 36.6% |
| Colombia | 8.2% |
| United Kingdom | 8.2% |
Where the Dean Martin audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Abruzzo | ~10K | 1.87× | |
| 02 | Liguria | ~10K | 1.28× | |
| 03 | Lazio | ~40K | 1.15× | |
| 04 | Tuscany | ~20K | 1.11× | |
| 05 | Emilia-Romagna | ~20K | 1.10× | |
| 06 | Friuli-Venezia Giulia | ~6K | 1.10× | |
| 07 | Lombardy | ~50K | 1.09× | |
| 08 | Piedmont | ~20K | 1.09× | |
| 09 | Marche | ~7K | 1.00× | |
| 10 | Veneto | ~20K | 0.99× | |
| 11 | Puglia | ~20K | 0.98× | |
| 12 | Campania | ~30K | 0.96× | |
| 13 | Sicilia | ~20K | 0.96× | |
| 14 | Molise | ~1K | 0.91× | |
| 15 | Trentino-Alto Adige/Südtirol | ~5K | 0.90× | |
| 16 | Aosta Valley | <1K | 0.90× | |
| 17 | Sardinia | ~7K | 0.88× | |
| 18 | Umbria | ~4K | 0.85× | |
| 19 | Basilicata | ~2K | 0.82× | |
| 20 | Calabria | ~7K | 0.81× |
The strongest cross-interests of the Dean Martin audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Nat King Cole | Music & Radio | 278.69× | ||
| 02 | Tony Bennett | Music & Radio | 161.76× | ||
| 03 | Dijon | Music & Radio | 150.99× | ||
| 04 | Yellowjackets | Music & Radio | 141.40× | ||
| 05 | Sonny Rollins | Music & Radio | 135.57× | ||
| 06 | Chet Baker | Music & Radio | 125.08× | ||
| 07 | Ray Charles | Music & Radio | 121.62× | ||
| 08 | Chuck Berry | Music & Radio | 113.96× | ||
| 09 | Billie Holiday | Music & Radio | 110.72× | ||
| 10 | James Brown | Music & Radio | 98.35× | ||
| 11 | Louis Armstrong | Music & Radio | 93.71× | ||
| 12 | Judy Garland | Movies & TV | 84.17× | ||
| 13 | Frank Sinatra | Music & Radio | 81.64× | ||
| 14 | A R I Z O N A | Music & Radio | 74.89× | ||
| 15 | Johnny Cash | Music & Radio | 67.85× | ||
| 16 | Phil Collins | Music & Radio | 54.47× | ||
| 17 | Sports | Music & Radio | 50.98× | ||
| 18 | Damiano David | Music & Radio | 37.36× | ||
| 19 | African-American music | Music & Radio | 20.00× | ||
| 20 | Singer-songwriter | Music & Radio | 15.24× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 3.42× | |
| Mindfulness | BALANCE | 3.36× | |
| Tradition | CONSERVATISM | 2.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.94× | |
| Risk Appetite | THRILL | 0.96× | |
| Social Media Usage | JOY | 0.99× |
Dean Martin has an estimated audience of 268,347 people in Italy, concentrated in Lombardy and Lazio.
42.0% of Dean Martin fans are female, 58.0% are male, with an average age of 47.0 years.
Dean Martin fans show strongest brand affinity for Yellowjackets (141.4×), Ray Charles (121.62×), and Sports (50.98×) over the country average.
Dean Martin fans in Italy are most concentrated in Lombardy (reach ~50K), Lazio (reach ~40K), and Campania (reach ~30K). These three regions account for the largest share of the active audience.
Beyond Dean Martin itself, the audience over-indexes on Ray Charles (121.62×), Sports (50.98×), Frank Sinatra (81.64×), and Nat King Cole (278.69×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Dean Martin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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