A data profile of the people who buy, follow and care about Spagna in Italy — modelled from more than twelve digital signal sources. Spagna has an estimated audience of 5,051,050 people in Italy.
The average Spagna fan in Italy is 45.0 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Lidl, Sugar substitute, Il Mattino, with strongest over-indexing on Lidl (1.64× the country average).
Demographically, the Spagna audience skews balanced with an average age of 45.0, and over-indexes on personality traits such as Convenience Orientation, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Spagna fan in Italy is balanced, around 45.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Lidl.
The key figures that characterise the Spagna profile in Italy.
53.1% are female, 46.9% are male, average age 45.0.
| Metric | Value |
|---|---|
| Female | 53.1% |
| Male | 46.9% |
| Average age | 45.0 |
| Estimated audience size | 5,051,050 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 13% | |
| 30-39 | 24% | |
| 40-49 | 32% | |
| 50+ | 26% |
of the worldwide Spagna audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 98.3% |
| United States | 0.8% |
| Germany | 0.8% |
Where the Spagna audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lazio | ~800K | 1.37× | |
| 02 | Lombardy | ~1M | 1.27× | |
| 03 | Veneto | ~400K | 1.16× | |
| 04 | Puglia | ~400K | 1.15× | |
| 05 | Campania | ~600K | 1.13× | |
| 06 | Sicilia | ~500K | 1.13× | |
| 07 | Tuscany | ~400K | 1.12× | |
| 08 | Emilia-Romagna | ~400K | 1.09× | |
| 09 | Marche | ~100K | 1.06× | |
| 10 | Piedmont | ~400K | 1.04× | |
| 11 | Liguria | ~100K | 1.01× | |
| 12 | Sardinia | ~100K | 0.99× | |
| 13 | Calabria | ~100K | 0.94× | |
| 14 | Abruzzo | ~100K | 0.94× | |
| 15 | Friuli-Venezia Giulia | ~80K | 0.94× | |
| 16 | Umbria | ~70K | 0.90× | |
| 17 | Basilicata | ~30K | 0.80× | |
| 18 | Trentino-Alto Adige/Südtirol | ~70K | 0.77× | |
| 19 | Molise | ~20K | 0.67× | |
| 20 | Aosta Valley | ~8K | 0.63× |
The strongest cross-interests of the Spagna audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sugar substitute | Food & Beverages | 4.88× | ||
| 02 | Phil Collins | Music & Radio | 4.21× | ||
| 03 | Medicinal plants | Health | 3.43× | ||
| 04 | Mineral water | Food & Beverages | 3.15× | ||
| 05 | Traditional medicine | Health | 3.03× | ||
| 06 | Jennifer Aniston | Movies & TV | 2.84× | ||
| 07 | Baking powder | Food & Beverages | 2.76× | ||
| 08 | Rai 1 | Movies & TV | 2.69× | ||
| 09 | Madonna | Music & Radio | 2.37× | ||
| 10 | Snack food | Food & Beverages | 2.17× | ||
| 11 | Rai 3 | Movies & TV | 2.12× | ||
| 12 | Essential oil | Home & Garden | 2.10× | ||
| 13 | Herbalism | Health | 2.05× | ||
| 14 | Rai 2 | Movies & TV | 1.94× | ||
| 15 | Smart device | Technology & Electronics | 1.80× | ||
| 16 | Subscription business model | Shopping | 1.78× | ||
| 17 | Il Mattino | News | 1.73× | ||
| 18 | Hair removal | Beauty & Wellness | 1.73× | ||
| 19 | TicketOne | Travel & Leisure | 1.71× | ||
| 20 | Lidl | Shopping | 1.64× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.78× | |
| Urban Lifestyle | OPEN | 1.40× | |
| Individualism | JOY | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.54× | |
| Travelling | THRILL | 0.58× | |
| Design Affinity | PREMIUM | 0.68× |
Spagna has an estimated audience of 5,051,050 people in Italy, concentrated in Lombardy and Lazio.
53.1% of Spagna fans are female, 46.9% are male, with an average age of 45.0 years.
Spagna fans show strongest brand affinity for Lidl (1.64×), Sugar substitute (4.88×), and Il Mattino (1.73×) over the country average.
Spagna fans in Italy are most concentrated in Lombardy (reach ~1M), Lazio (reach ~800K), and Campania (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Spagna itself, the audience over-indexes on Sugar substitute (4.88×), Il Mattino (1.73×), Rai 1 (2.69×), and TicketOne (1.71×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Spagna. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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