A data profile of the people who buy, follow and care about Rai 1 in Italy — modelled from more than twelve digital signal sources. Rai 1 has an estimated audience of 4,484,412 people in Italy.
The average Rai 1 fan in Italy is 47.9 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Message in a Bottle (film), Massimo Ranieri, Ornella Vanoni, with strongest over-indexing on Message in a Bottle (film) (2.04× the country average).
Demographically, the Rai 1 audience skews more female with an average age of 47.9, and over-indexes on personality traits such as Tradition, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Rai 1 fan in Italy is more female, around 47.9 years old, with strong Tradition tendencies and a notable affinity for Message in a Bottle (film).
The key figures that characterise the Rai 1 profile in Italy.
63.7% are female, 36.3% are male, average age 47.9.
| Metric | Value |
|---|---|
| Female | 63.7% |
| Male | 36.3% |
| Average age | 47.9 |
| Estimated audience size | 4,484,412 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 10% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 44% |
of the worldwide Rai 1 audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 93.2% |
| United States | 1.3% |
| Germany | 0.8% |
Where the Rai 1 audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sicilia | ~500K | 1.40× | |
| 02 | Lazio | ~700K | 1.29× | |
| 03 | Puglia | ~400K | 1.28× | |
| 04 | Calabria | ~200K | 1.20× | |
| 05 | Campania | ~600K | 1.17× | |
| 06 | Liguria | ~100K | 1.16× | |
| 07 | Tuscany | ~300K | 1.12× | |
| 08 | Lombardy | ~800K | 1.02× | |
| 09 | Emilia-Romagna | ~400K | 1.00× | |
| 10 | Veneto | ~400K | 1.00× | |
| 11 | Sardinia | ~100K | 0.96× | |
| 12 | Marche | ~100K | 0.95× | |
| 13 | Friuli-Venezia Giulia | ~80K | 0.94× | |
| 14 | Piedmont | ~300K | 0.93× | |
| 15 | Abruzzo | ~90K | 0.89× | |
| 16 | Basilicata | ~40K | 0.86× | |
| 17 | Trentino-Alto Adige/Südtirol | ~70K | 0.84× | |
| 18 | Umbria | ~60K | 0.84× | |
| 19 | Molise | ~20K | 0.79× | |
| 20 | Aosta Valley | ~7K | 0.58× |
The strongest cross-interests of the Rai 1 audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Milly Carlucci | Movies & TV | 3.65× | ||
| 02 | Carlo Conti | Movies & TV | 3.18× | ||
| 03 | Massimo Ranieri | Movies & TV | 3.16× | ||
| 04 | Affari tuoi | Movies & TV | 3.10× | ||
| 05 | Spagna | Music & Radio | 2.69× | ||
| 06 | Rai 3 | Movies & TV | 2.48× | ||
| 07 | Patty Pravo | Music & Radio | 2.30× | ||
| 08 | Ornella Vanoni | Movies & TV | 2.27× | ||
| 09 | Sal da Vinci | Movies & TV | 2.19× | ||
| 10 | RAI | Movies & TV | 2.07× | ||
| 11 | Message in a Bottle (film) | Movies & TV | 2.04× | ||
| 12 | Canale 5 | Movies & TV | 1.95× | ||
| 13 | Dagospia | News | 1.78× | ||
| 14 | Il Mattino | News | 1.77× | ||
| 15 | 3BMeteo | News | 1.65× | ||
| 16 | Libero (newspaper) | News | 1.63× | ||
| 17 | Coop | Food & Beverages | 1.58× | ||
| 18 | Wikipedia | Internet & Social Media | 1.52× | ||
| 19 | Il Messaggero | News | 1.51× | ||
| 20 | Genetics | Kids & Family | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.38× | |
| Spirituality | BALANCE | 1.29× | |
| Creativity | OPEN | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.76× | |
| Risk Appetite | THRILL | 0.81× | |
| Sports Activity | POWER | 0.88× |
Rai 1 has an estimated audience of 4,484,412 people in Italy, concentrated in Lombardy and Lazio.
63.7% of Rai 1 fans are female, 36.3% are male, with an average age of 47.9 years.
Rai 1 fans show strongest brand affinity for Message in a Bottle (film) (2.04×), Massimo Ranieri (3.16×), and Ornella Vanoni (2.27×) over the country average.
Rai 1 fans in Italy are most concentrated in Lombardy (reach ~800K), Lazio (reach ~700K), and Campania (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Rai 1 itself, the audience over-indexes on Massimo Ranieri (3.16×), Ornella Vanoni (2.27×), RAI (2.07×), and Sal da Vinci (2.19×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Rai 1. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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