A data profile of the people who buy, follow and care about Affari tuoi in Italy — modelled from more than twelve digital signal sources. Affari tuoi has an estimated audience of 3,693,826 people in Italy.
The average Affari tuoi fan in Italy is 41.3 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Campania, Lazio.
Top brand affinities include Lidl, Rai 1, Baking powder, with strongest over-indexing on Lidl (1.78× the country average).
Demographically, the Affari tuoi audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Convenience Orientation, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Affari tuoi fan in Italy is more female, around 41.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Lidl.
The key figures that characterise the Affari tuoi profile in Italy.
68.6% are female, 31.4% are male, average age 41.3.
| Metric | Value |
|---|---|
| Female | 68.6% |
| Male | 31.4% |
| Average age | 41.3 |
| Estimated audience size | 3,693,826 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 27% |
of the worldwide Affari tuoi audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 97.7% |
| Germany | 0.9% |
| United States | 0.2% |
Where the Affari tuoi audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sicilia | ~400K | 1.34× | |
| 02 | Puglia | ~300K | 1.34× | |
| 03 | Calabria | ~100K | 1.24× | |
| 04 | Campania | ~400K | 1.22× | |
| 05 | Sardinia | ~100K | 1.15× | |
| 06 | Basilicata | ~30K | 1.15× | |
| 07 | Liguria | ~100K | 1.05× | |
| 08 | Abruzzo | ~70K | 1.02× | |
| 09 | Molise | ~20K | 1.01× | |
| 10 | Marche | ~80K | 1.00× | |
| 11 | Lazio | ~400K | 0.96× | |
| 12 | Umbria | ~50K | 0.92× | |
| 13 | Piedmont | ~200K | 0.90× | |
| 14 | Tuscany | ~200K | 0.89× | |
| 15 | Aosta Valley | ~7K | 0.87× | |
| 16 | Emilia-Romagna | ~200K | 0.84× | |
| 17 | Lombardy | ~500K | 0.83× | |
| 18 | Veneto | ~200K | 0.82× | |
| 19 | Friuli-Venezia Giulia | ~50K | 0.78× | |
| 20 | Trentino-Alto Adige/Südtirol | ~40K | 0.69× |
The strongest cross-interests of the Affari tuoi audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Convenience food | Food & Beverages | 6.34× | ||
| 02 | Sugar substitute | Food & Beverages | 3.97× | ||
| 03 | Lottery | Games | 3.60× | ||
| 04 | Individualism | Politics & Society | 3.56× | ||
| 05 | TV game shows | Movies & TV | 3.29× | ||
| 06 | Baking powder | Food & Beverages | 3.21× | ||
| 07 | Rai 1 | Movies & TV | 3.10× | ||
| 08 | Weather forecasting | Home & Garden | 2.59× | ||
| 09 | Snack food | Food & Beverages | 2.48× | ||
| 10 | TV talkshows | Movies & TV | 2.32× | ||
| 11 | Soap opera | Movies & TV | 2.21× | ||
| 12 | Bologna F.C. 1909 | Sports | 2.18× | ||
| 13 | Hypermarket | Shopping | 2.15× | ||
| 14 | Cagliari Calcio | Sports | 2.08× | ||
| 15 | TicketOne | Travel & Leisure | 1.84× | ||
| 16 | RaiPlay | Movies & TV | 1.80× | ||
| 17 | Lidl | Shopping | 1.78× | ||
| 18 | S.S. Lazio | Sports | 1.74× | ||
| 19 | Nonprofit organization | Politics & Society | 1.71× | ||
| 20 | Il Mattino | News | 1.70× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 2.60× | |
| Individualism | JOY | 1.90× | |
| Career Orientation | POWER | 1.83× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.60× | |
| Risk Appetite | THRILL | 0.62× | |
| Extroversion | THRILL | 0.74× |
Affari tuoi has an estimated audience of 3,693,826 people in Italy, concentrated in Lombardy and Campania.
68.6% of Affari tuoi fans are female, 31.4% are male, with an average age of 41.3 years.
Affari tuoi fans show strongest brand affinity for Lidl (1.78×), Rai 1 (3.1×), and Baking powder (3.21×) over the country average.
Affari tuoi fans in Italy are most concentrated in Lombardy (reach ~500K), Campania (reach ~400K), and Lazio (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Affari tuoi itself, the audience over-indexes on Rai 1 (3.1×), Baking powder (3.21×), TicketOne (1.84×), and Il Mattino (1.7×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Affari tuoi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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