Rascasse Audience Intelligence

Cagliari Calcio Audience in Italy

A data profile of the people who buy, follow and care about Cagliari Calcio in Italy — modelled from more than twelve digital signal sources. Cagliari Calcio has an estimated audience of 5,872,819 people in Italy.

The average Cagliari Calcio fan in Italy is 42.8 years old, more male, and lives primarily in Sardinia.

The audience is concentrated in Sardinia, Lombardy, Lazio.

Top brand affinities include La Nuova Sardegna, L'Unione Sarda, Jannik Sinner, with strongest over-indexing on La Nuova Sardegna (9.56× the country average).

Demographically, the Cagliari Calcio audience skews more male with an average age of 42.8, and over-indexes on personality traits such as Tradition, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.

The typical Cagliari Calcio fan in Italy is more male, around 42.8 years old, with strong Tradition tendencies and a notable affinity for La Nuova Sardegna.

Category: Sports · Type: Team · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cagliari Calcio profile in Italy.

Audience size
5.9M
in Italy
Gender
31.6%
68.4% male
Age
42.8
average years
Country rank
#1092
Team in Italy
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cagliari Calcio fans

31.6% are female, 68.4% are male, average age 42.8.

Fig. 02

Gender split

31.6%
Female
68.4%
Male
Demographic split for Cagliari Calcio audience in Italy
MetricValue
Female31.6%
Male68.4%
Average age42.8
Estimated audience size5,872,819
Fig. 03

Age distribution

Ø 42.8
average years
Age distribution of the Cagliari Calcio audience in Italy
Age bracketShare%
16-1915%
20-2916%
30-3917%
40-4919%
50+32%
Fig. 04

Worldwide distribution

68.1%

of the worldwide Cagliari Calcio audience comes from Italy.

Worldwide audience distribution share by country for Cagliari Calcio
CountryShare
Italy68.1%
Peru2.7%
Brazil2.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Italy average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cagliari Calcio audience in Italy is strongest.

Fig. 05

Top regions by affinity

Cagliari Calcio fans by region: top regions in Italy
#RegionReachAffinity×
01Sardinia~1M13.14×
02Lazio~500K0.69×
03Lombardy~500K0.53×
04Liguria~90K0.53×
05Piedmont~200K0.45×
06Puglia~200K0.44×
07Tuscany~200K0.42×
08Emilia-Romagna~200K0.39×
09Campania~300K0.38×
10Friuli-Venezia Giulia~40K0.35×
11Veneto~200K0.34×
12Sicilia~200K0.32×
13Aosta Valley~5K0.32×
14Umbria~30K0.30×
15Basilicata~20K0.30×
16Calabria~50K0.29×
17Abruzzo~40K0.29×
18Trentino-Alto Adige/Südtirol~30K0.28×
19Marche~40K0.26×
20Molise~7K0.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cagliari Calcio audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cagliari Calcio audience
#·InterestCategoryAffinity×
01Quartu Sant'ElenaTravel & Leisure11.05×
02Sardegna LiveNews10.36×
03La Nuova SardegnaNews9.56×
04L'Unione SardaNews7.78×
05SassariTravel & Leisure6.53×
06Massimiliano AllegriSports4.60×
07CagliariTravel & Leisure3.93×
08Serie BSports2.90×
09corriere dello sportSports2.48×
10S.S. LazioSports2.41×
11TuttosportSports2.28×
12Team sportSports2.10×
13Como 1907Sports1.77×
14SuperEnalottoGames1.74×
15Jannik SinnerSports1.68×
16Carlos AlcarazSports1.64×
17A.C. MilanSports1.59×
18FoodFood & Beverages1.55×
19Juventus F.C.Sports1.54×
20UEFA Champions LeagueSports1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cagliari Calcio audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Cagliari Calcio audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.25×
Need for SecurityCONSERVATISM1.23×
PatriotismCONSERVATISM1.13×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Cagliari Calcio audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.78×
Design AffinityPREMIUM0.80×
Risk AppetiteTHRILL0.81×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Cagliari Calcio have in Italy?

Cagliari Calcio has an estimated audience of 5,872,819 people in Italy, concentrated in Sardinia and Lombardy.

02

What is the gender split and age of Cagliari Calcio fans?

31.6% of Cagliari Calcio fans are female, 68.4% are male, with an average age of 42.8 years.

03

Which brands do Cagliari Calcio fans like most?

Cagliari Calcio fans show strongest brand affinity for La Nuova Sardegna (9.56×), L'Unione Sarda (7.78×), and Jannik Sinner (1.68×) over the country average.

04

Where do Cagliari Calcio fans live in Italy?

Cagliari Calcio fans in Italy are most concentrated in Sardinia (reach ~1M), Lombardy (reach ~500K), and Lazio (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Cagliari Calcio fans also like?

Beyond Cagliari Calcio itself, the audience over-indexes on L'Unione Sarda (7.78×), Jannik Sinner (1.68×), Sardegna Live (10.36×), and Food (1.55×) compared to the Italy average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Italy who actively search for Cagliari Calcio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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