A data profile of the people who buy, follow and care about La Nuova Sardegna in Italy — modelled from more than twelve digital signal sources. La Nuova Sardegna has an estimated audience of 6,484,871 people in Italy.
The average La Nuova Sardegna fan in Italy is 43.7 years old, balanced, and lives primarily in Sardinia.
The audience is concentrated in Sardinia, Lazio, Lombardy.
Top brand affinities include Cagliari Calcio, Sonos, Renewable energy, with strongest over-indexing on Cagliari Calcio (9.56× the country average).
Demographically, the La Nuova Sardegna audience skews balanced with an average age of 43.7, and over-indexes on personality traits such as Individualism, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical La Nuova Sardegna fan in Italy is balanced, around 43.7 years old, with strong Individualism tendencies and a notable affinity for Cagliari Calcio.
The key figures that characterise the La Nuova Sardegna profile in Italy.
54.6% are female, 45.4% are male, average age 43.7.
| Metric | Value |
|---|---|
| Female | 54.6% |
| Male | 45.4% |
| Average age | 43.7 |
| Estimated audience size | 6,484,871 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 14% | |
| 30-39 | 24% | |
| 40-49 | 26% | |
| 50+ | 27% |
of the worldwide La Nuova Sardegna audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 97.6% |
| Germany | 1.2% |
| Ireland | 0.2% |
Where the La Nuova Sardegna audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sardinia | ~1M | 17.71× | |
| 02 | Lazio | ~400K | 0.45× | |
| 03 | Molise | ~10K | 0.34× | |
| 04 | Aosta Valley | ~4K | 0.27× | |
| 05 | Lombardy | ~300K | 0.26× | |
| 06 | Basilicata | ~10K | 0.18× | |
| 07 | Tuscany | ~70K | 0.16× | |
| 08 | Piedmont | ~70K | 0.15× | |
| 09 | Umbria | ~20K | 0.15× | |
| 10 | Liguria | ~30K | 0.14× | |
| 11 | Emilia-Romagna | ~70K | 0.13× | |
| 12 | Trentino-Alto Adige/Südtirol | ~20K | 0.13× | |
| 13 | Sicilia | ~70K | 0.12× | |
| 14 | Calabria | ~20K | 0.12× | |
| 15 | Abruzzo | ~20K | 0.12× | |
| 16 | Friuli-Venezia Giulia | ~10K | 0.12× | |
| 17 | Puglia | ~50K | 0.11× | |
| 18 | Marche | ~20K | 0.11× | |
| 19 | Veneto | ~50K | 0.09× | |
| 20 | Campania | ~60K | 0.08× |
The strongest cross-interests of the La Nuova Sardegna audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sonos | Technology & Electronics | 12.91× | ||
| 02 | Cagliari Calcio | Sports | 9.56× | ||
| 03 | Garden centre | Home & Garden | 3.43× | ||
| 04 | Tiscali | Technology & Electronics | 2.70× | ||
| 05 | Microwave oven | Home & Garden | 2.70× | ||
| 06 | Photovoltaic system | Home & Garden | 2.23× | ||
| 07 | Veterinary medicine | Business & Career | 2.14× | ||
| 08 | Photovoltaics | Home & Garden | 2.04× | ||
| 09 | Renewable energy | Business & Career | 1.99× | ||
| 10 | Baking powder | Food & Beverages | 1.87× | ||
| 11 | Weather forecasting | Home & Garden | 1.79× | ||
| 12 | Sustainable energy | Home & Garden | 1.74× | ||
| 13 | Hypermarket | Shopping | 1.73× | ||
| 14 | Solar energy | Home & Garden | 1.69× | ||
| 15 | Nonprofit organization | Politics & Society | 1.68× | ||
| 16 | Virtual reality | Technology & Electronics | 1.59× | ||
| 17 | Hair removal | Beauty & Wellness | 1.56× | ||
| 18 | Mortgage loans | Business & Career | 1.52× | ||
| 19 | Innovation | Business & Career | 1.51× | ||
| 20 | Herbalism | Health | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.50× | |
| Convenience Orientation | PREMIUM | 1.44× | |
| Tradition | CONSERVATISM | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.61× | |
| Early Adopter Mentality | POWER | 0.86× | |
| Luxury Orientation | PREMIUM | 0.87× |
La Nuova Sardegna has an estimated audience of 6,484,871 people in Italy, concentrated in Sardinia and Lazio.
54.6% of La Nuova Sardegna fans are female, 45.4% are male, with an average age of 43.7 years.
La Nuova Sardegna fans show strongest brand affinity for Cagliari Calcio (9.56×), Sonos (12.91×), and Renewable energy (1.99×) over the country average.
La Nuova Sardegna fans in Italy are most concentrated in Sardinia (reach ~1M), Lazio (reach ~400K), and Lombardy (reach ~300K). These three regions account for the largest share of the active audience.
Beyond La Nuova Sardegna itself, the audience over-indexes on Sonos (12.91×), Renewable energy (1.99×), Veterinary medicine (2.14×), and Tiscali (2.7×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for La Nuova Sardegna. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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