A data profile of the people who buy, follow and care about L'Unione Sarda in Italy — modelled from more than twelve digital signal sources. L'Unione Sarda has an estimated audience of 6,432,843 people in Italy.
L'Unione Sarda has an estimated audience of 6,432,843 people in Italy. 54.6% are female, 45.4% are male, average age 43.8. Top brand affinities: Cagliari Calcio, Il Fatto Quotidiano, Il Messaggero, La Stampa, Corriere della Sera.
Top brand affinities include Cagliari Calcio, Il Fatto Quotidiano, Il Messaggero, with strongest over-indexing on Cagliari Calcio (7.78× the country average).
Demographically, the L'Unione Sarda audience skews balanced with an average age of 43.8, and over-indexes on personality traits such as Community Orientation, Need for Security.
The typical L'Unione Sarda fan in Italy is balanced, around 43.8 years old, with strong Community Orientation tendencies and a notable affinity for Cagliari Calcio.
The key figures that characterise the L'Unione Sarda profile in Italy.
54.6% are female, 45.4% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 54.6% |
| Male | 45.4% |
| Average age | 43.8 |
| Estimated audience size | 6,432,843 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 13% | |
| 30-39 | 24% | |
| 40-49 | 25% | |
| 50+ | 28% |
of the worldwide L'Unione Sarda audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 97.0% |
| Germany | 1.0% |
| Netherlands | 0.2% |
The strongest cross-interests of the L'Unione Sarda audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sonos | Technology & Electronics | 10.77× | ||
| 02 | Cagliari Calcio | Sports | 7.78× | ||
| 03 | Garden centre | Home & Garden | 3.13× | ||
| 04 | Microwave oven | Home & Garden | 2.35× | ||
| 05 | Veterinary medicine | Business & Career | 2.12× | ||
| 06 | Tiscali | Technology & Electronics | 2.10× | ||
| 07 | Renewable energy | Business & Career | 2.02× | ||
| 08 | Il Fatto Quotidiano | News | 1.92× | ||
| 09 | Il Messaggero | News | 1.89× | ||
| 10 | Hypermarket | Shopping | 1.82× | ||
| 11 | Sustainable energy | Home & Garden | 1.81× | ||
| 12 | La Stampa | News | 1.79× | ||
| 13 | Solar energy | Home & Garden | 1.77× | ||
| 14 | Weather forecasting | Home & Garden | 1.74× | ||
| 15 | Nonprofit organization | Politics & Society | 1.73× | ||
| 16 | Virtual reality | Technology & Electronics | 1.71× | ||
| 17 | Mortgage loans | Business & Career | 1.70× | ||
| 18 | Carrefour | Shopping | 1.56× | ||
| 19 | Innovation | Business & Career | 1.55× | ||
| 20 | Corriere della Sera | News | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.48× | |
| Need for Security | CONSERVATISM | 1.47× | |
| Tradition | CONSERVATISM | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.60× | |
| Travelling | THRILL | 0.82× | |
| Early Adopter Mentality | POWER | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for L'Unione Sarda. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.