A data profile of the people who buy, follow and care about Juventus F.C. in Italy — modelled from more than twelve digital signal sources. Juventus F.C. has an estimated audience of 18,740,872 people in Italy.
The average Juventus F.C. fan in Italy is 38.0 years old, more male, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Piedmont, Sicilia.
Top brand affinities include FIFA World Cup, UEFA Champions League, Tuttosport, with strongest over-indexing on FIFA World Cup (1.89× the country average).
Demographically, the Juventus F.C. audience skews more male with an average age of 38.0, and over-indexes on personality traits such as Social Media Usage, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Juventus F.C. fan in Italy is more male, around 38.0 years old, with strong Social Media Usage tendencies and a notable affinity for FIFA World Cup.
The key figures that characterise the Juventus F.C. profile in Italy.
37.1% are female, 62.9% are male, average age 38.0.
| Metric | Value |
|---|---|
| Female | 37.1% |
| Male | 62.9% |
| Average age | 38.0 |
| Estimated audience size | 18,740,872 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 18% | |
| 50+ | 20% |
of the worldwide Juventus F.C. audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 15.9% |
| Brazil | 5.8% |
| United States | 5.3% |
Where the Juventus F.C. audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Piedmont | ~2.5M | 1.70× | |
| 02 | Puglia | ~2M | 1.37× | |
| 03 | Calabria | ~800K | 1.36× | |
| 04 | Sicilia | ~2M | 1.28× | |
| 05 | Lombardy | ~4M | 1.24× | |
| 06 | Basilicata | ~200K | 1.10× | |
| 07 | Abruzzo | ~500K | 1.08× | |
| 08 | Tuscany | ~1.5M | 1.03× | |
| 09 | Marche | ~500K | 1.03× | |
| 10 | Emilia-Romagna | ~1.5M | 0.98× | |
| 11 | Veneto | ~1.5M | 0.93× | |
| 12 | Umbria | ~300K | 0.93× | |
| 13 | Sardinia | ~500K | 0.88× | |
| 14 | Campania | ~2M | 0.86× | |
| 15 | Friuli-Venezia Giulia | ~300K | 0.75× | |
| 16 | Molise | ~70K | 0.75× | |
| 17 | Liguria | ~400K | 0.73× | |
| 18 | Lazio | ~1.5M | 0.68× | |
| 19 | Aosta Valley | ~30K | 0.67× | |
| 20 | Trentino-Alto Adige/Südtirol | ~200K | 0.65× |
The strongest cross-interests of the Juventus F.C. audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Juventus Stadium | Sports | 2.45× | ||
| 02 | Neymar | Sports | 2.25× | ||
| 03 | Tuttosport | Sports | 2.17× | ||
| 04 | Cristiano Ronaldo | Sports | 2.00× | ||
| 05 | Arsenal F.C. | Sports | 1.94× | ||
| 06 | FIFA World Cup | Sports | 1.89× | ||
| 07 | Manchester City F.C. | Sports | 1.89× | ||
| 08 | Eurobet | Games | 1.89× | ||
| 09 | corriere dello sport | Sports | 1.88× | ||
| 10 | UEFA Champions League | Sports | 1.85× | ||
| 11 | Ligue 1 | Sports | 1.84× | ||
| 12 | Manchester United F.C. | Sports | 1.74× | ||
| 13 | Goldbet | Games | 1.72× | ||
| 14 | Paris Saint-Germain | Sports | 1.68× | ||
| 15 | UEFA Europa League | Sports | 1.67× | ||
| 16 | FC Bayern Munich | Sports | 1.67× | ||
| 17 | Bundesliga | Sports | 1.67× | ||
| 18 | Premier League | Sports | 1.62× | ||
| 19 | Real Madrid C.F. | Sports | 1.58× | ||
| 20 | A.C. Milan | Sports | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.90× | |
| Need for Security | CONSERVATISM | 0.89× | |
| Quality Awareness | PREMIUM | 0.87× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.67× | |
| Tradition | CONSERVATISM | 0.67× | |
| Design Affinity | PREMIUM | 0.68× |
Juventus F.C. has an estimated audience of 18,740,872 people in Italy, concentrated in Lombardy and Piedmont.
37.1% of Juventus F.C. fans are female, 62.9% are male, with an average age of 38.0 years.
Juventus F.C. fans show strongest brand affinity for FIFA World Cup (1.89×), UEFA Champions League (1.85×), and Tuttosport (2.17×) over the country average.
Juventus F.C. fans in Italy are most concentrated in Lombardy (reach ~4M), Piedmont (reach ~2.5M), and Sicilia (reach ~2M). These three regions account for the largest share of the active audience.
Beyond Juventus F.C. itself, the audience over-indexes on UEFA Champions League (1.85×), Tuttosport (2.17×), A.C. Milan (1.55×), and corriere dello sport (1.88×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Juventus F.C.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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