Juventus F.C. Audience in Italy
Juventus F.C. has an estimated audience of 38,280,079 people in Italy. 37.1% are female, 62.9% are male, average age 38.0. Top regions: Lombardy, Sicilia, Campania. Top brand affinities: FIFA World Cup, UEFA Champions League, Tuttosport, A.C. Milan, corriere dello sport.
The average Juventus F.C. fan in Italy is 38.0 years old, more male, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Sicilia, Campania. Top brand affinities include FIFA World Cup, UEFA Champions League, Tuttosport, with strongest over-indexing on FIFA World Cup (1.89× the country average). Demographically, the Juventus F.C. audience skews more male with an average age of 38.0, and over-indexes on personality traits such as Indulgence, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Soccer
Demographics of Juventus F.C. fans
| Metric | Value |
|---|---|
| Female | 37.1% |
| Male | 62.9% |
| Average age | 38.0 |
| Estimated audience size | 38,280,079 |
Audience persona
The typical Juventus F.C. fan in Italy is more male, around 38.0 years old, with strong Indulgence tendencies and a notable affinity for FIFA World Cup.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 7,762,500 | 1.24× |
| Sicilia | 3,825,000 | 1.28× |
| Campania | 3,681,720 | 0.86× |
| Piedmont | 3,262,500 | 1.7× |
| Lazio | 3,185,855 | 0.68× |
| Emilia-Romagna | 3,070,127 | 0.98× |
| Puglia | 3,037,500 | 1.37× |
| Veneto | 2,810,202 | 0.93× |
| Tuscany | 2,615,000 | 1.03× |
| Calabria | 1,350,000 | 1.36× |
| Marche | 983,170 | 1.03× |
| Sardinia | 941,904 | 0.88× |
| Abruzzo | 914,213 | 1.08× |
| Liguria | 787,389 | 0.73× |
| Umbria | 577,671 | 0.93× |
| Friuli-Venezia Giulia | 542,347 | 0.75× |
| Trentino-Alto Adige/Südtirol | 473,810 | 0.65× |
| Basilicata | 384,870 | 1.1× |
| Molise | 135,454 | 0.75× |
| Aosta Valley | 64,771 | 0.66× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| FIFA World Cup | 1.89× | Sports |
| UEFA Champions League | 1.85× | Sports |
| Tuttosport | 2.17× | Sports |
| A.C. Milan | 1.55× | Sports |
| corriere dello sport | 1.88× | Sports |
| Real Madrid C.F. | 1.58× | Sports |
| Premier League | 1.62× | Sports |
| UEFA Europa League | 1.67× | Sports |
| Manchester City F.C. | 1.89× | Sports |
| Arsenal F.C. | 1.94× | Sports |
| Manchester United F.C. | 1.74× | Sports |
| Cristiano Ronaldo | 2× | Sports |
| Paris Saint-Germain | 1.68× | Sports |
| Ligue 1 | 1.84× | Sports |
| Bundesliga | 1.67× | Sports |
| Juventus Stadium | 2.45× | Sports |
| Goldbet | 1.72× | Games |
| Eurobet | 1.89× | Games |
| Sports betting | 1.88× | Games |
| Neymar | 2.25× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.33 |
| Patriotism | CONSERVATISM | 1.33 |
| Luxury Orientation | PREMIUM | 1.07 |
| Sports Activity | POWER | 0.94 |
| Career Orientation | POWER | 0.91 |
| Social Media Usage | JOY | 0.9 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 28.6% |
| Brazil | 5.6% |
| United States | 4.8% |
See Juventus F.C. audiences in other countries
More Soccer audiences in Italy
- Serie A (58,030,133)
- FIFA World Cup (25,543,586)
- A.S. Roma (22,352,189)
- UEFA Champions League (21,779,750)
- A.C. Milan (20,507,810)
Frequently asked questions
How many fans does Juventus F.C. have in Italy?
Juventus F.C. has an estimated audience of 38,280,079 people in Italy, concentrated in Lombardy and Sicilia.
What is the gender split and age of Juventus F.C. fans?
37.1% of Juventus F.C. fans are female, 62.9% are male, with an average age of 38.0 years.
Which brands do Juventus F.C. fans like most?
Juventus F.C. fans show strongest brand affinity for FIFA World Cup (1.89×), UEFA Champions League (1.85×), and Tuttosport (2.17×) over the country average.
Where do Juventus F.C. fans live in Italy?
Juventus F.C. fans in Italy are most concentrated in Lombardy (reach 7,762,500), Sicilia (reach 3,825,000), and Campania (reach 3,681,720). These three regions account for the largest share of the active audience.
What other brands do Juventus F.C. fans also like?
Beyond Juventus F.C. itself, the audience over-indexes on UEFA Champions League (1.85×), Tuttosport (2.17×), A.C. Milan (1.55×), and corriere dello sport (1.88×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Juventus F.C.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.