A data profile of the people who buy, follow and care about Ornella Vanoni in Italy — modelled from more than twelve digital signal sources. Ornella Vanoni has an estimated audience of 10,675,559 people in Italy.
The average Ornella Vanoni fan in Italy is 48.9 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Nonprofit organization, UniCredit, Meryl Streep, with strongest over-indexing on Nonprofit organization (2.45× the country average).
Demographically, the Ornella Vanoni audience skews more female with an average age of 48.9, and over-indexes on personality traits such as Individualism, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Ornella Vanoni fan in Italy is more female, around 48.9 years old, with strong Individualism tendencies and a notable affinity for Nonprofit organization.
The key figures that characterise the Ornella Vanoni profile in Italy.
59.0% are female, 41.0% are male, average age 48.9.
| Metric | Value |
|---|---|
| Female | 59.0% |
| Male | 41.0% |
| Average age | 48.9 |
| Estimated audience size | 10,675,559 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 3% | |
| 20-29 | 8% | |
| 30-39 | 17% | |
| 40-49 | 29% | |
| 50+ | 43% |
of the worldwide Ornella Vanoni audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 96.8% |
| Germany | 2.4% |
| United States | 0.8% |
Where the Ornella Vanoni audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Piedmont | ~1M | 1.21× | |
| 02 | Liguria | ~400K | 1.20× | |
| 03 | Lombardy | ~2.5M | 1.17× | |
| 04 | Emilia-Romagna | ~1M | 1.14× | |
| 05 | Puglia | ~900K | 1.13× | |
| 06 | Veneto | ~1M | 1.12× | |
| 07 | Lazio | ~1.5M | 1.10× | |
| 08 | Tuscany | ~800K | 1.08× | |
| 09 | Friuli-Venezia Giulia | ~200K | 1.07× | |
| 10 | Sicilia | ~1M | 1.06× | |
| 11 | Sardinia | ~300K | 1.06× | |
| 12 | Campania | ~1.5M | 1.04× | |
| 13 | Abruzzo | ~300K | 1.04× | |
| 14 | Marche | ~300K | 0.98× | |
| 15 | Calabria | ~300K | 0.94× | |
| 16 | Umbria | ~200K | 0.87× | |
| 17 | Basilicata | ~80K | 0.79× | |
| 18 | Trentino-Alto Adige/Südtirol | ~200K | 0.72× | |
| 19 | Molise | ~40K | 0.70× | |
| 20 | Aosta Valley | ~20K | 0.67× |
The strongest cross-interests of the Ornella Vanoni audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bob Dylan | Music & Radio | 5.15× | ||
| 02 | Meryl Streep | Movies & TV | 5.14× | ||
| 03 | Individualism | Politics & Society | 4.87× | ||
| 04 | Phil Collins | Music & Radio | 4.69× | ||
| 05 | George Clooney | Movies & TV | 3.66× | ||
| 06 | Bruce Springsteen | Music & Radio | 3.55× | ||
| 07 | Julia Roberts | Movies & TV | 3.35× | ||
| 08 | Charitable organization | Politics & Society | 2.76× | ||
| 09 | Subscription business model | Shopping | 2.64× | ||
| 10 | Rai 3 | Movies & TV | 2.49× | ||
| 11 | Nonprofit organization | Politics & Society | 2.45× | ||
| 12 | Film festival | Movies & TV | 2.40× | ||
| 13 | Rai 1 | Movies & TV | 2.27× | ||
| 14 | Art exhibition | Arts & Culture | 1.87× | ||
| 15 | UniCredit | Business & Career | 1.83× | ||
| 16 | TicketOne | Travel & Leisure | 1.75× | ||
| 17 | Fine art | Business & Career | 1.73× | ||
| 18 | Art museum | Arts & Culture | 1.69× | ||
| 19 | Museum | Arts & Culture | 1.59× | ||
| 20 | Tradition | Politics & Society | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 3.44× | |
| Community Orientation | OPEN | 2.76× | |
| Convenience Orientation | PREMIUM | 1.98× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.63× | |
| Family Orientation | CONSERVATISM | 0.64× | |
| Extroversion | THRILL | 0.66× |
Ornella Vanoni has an estimated audience of 10,675,559 people in Italy, concentrated in Lombardy and Lazio.
59.0% of Ornella Vanoni fans are female, 41.0% are male, with an average age of 48.9 years.
Ornella Vanoni fans show strongest brand affinity for Nonprofit organization (2.45×), UniCredit (1.83×), and Meryl Streep (5.14×) over the country average.
Ornella Vanoni fans in Italy are most concentrated in Lombardy (reach ~2.5M), Lazio (reach ~1.5M), and Campania (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Ornella Vanoni itself, the audience over-indexes on UniCredit (1.83×), Meryl Streep (5.14×), Individualism (4.87×), and Subscription business model (2.64×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Ornella Vanoni. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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