Rascasse Audience Intelligence

Sydney Sweeney Audience in Italy

A data profile of the people who buy, follow and care about Sydney Sweeney in Italy — modelled from more than twelve digital signal sources. Sydney Sweeney has an estimated audience of 6,577,525 people in Italy.

The average Sydney Sweeney fan in Italy is 38.1 years old, balanced, and lives primarily in Lombardy.

The audience is concentrated in Lombardy, Lazio, Campania.

Top brand affinities include Harry Potter, Taron Egerton, Batman, with strongest over-indexing on Harry Potter (1.81× the country average).

Demographically, the Sydney Sweeney audience skews balanced with an average age of 38.1, and over-indexes on personality traits such as Mindfulness, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 19 regions tracked by Rascasse.

The typical Sydney Sweeney fan in Italy is balanced, around 38.1 years old, with strong Mindfulness tendencies and a notable affinity for Harry Potter.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sydney Sweeney profile in Italy.

Audience size
6.6M
in Italy
Gender
51.2%
48.8% male
Age
38.1
average years
Country rank
#925
Person in Italy
Fig. 01

Search interest · 12-month trend

+124%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sydney Sweeney fans

51.2% are female, 48.8% are male, average age 38.1.

Fig. 02

Gender split

51.2%
Female
48.8%
Male
Demographic split for Sydney Sweeney audience in Italy
MetricValue
Female51.2%
Male48.8%
Average age38.1
Estimated audience size6,577,525
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Sydney Sweeney audience in Italy
Age bracketShare%
16-1921%
20-2921%
30-3921%
40-4920%
50+17%
Fig. 04

Worldwide distribution

4.0%

of the worldwide Sydney Sweeney audience comes from Italy.

Worldwide audience distribution share by country for Sydney Sweeney
CountryShare
United States29.3%
Brazil8.1%
United Kingdom6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Italy average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sydney Sweeney audience in Italy is strongest.

Fig. 05

Top regions by affinity

Sydney Sweeney fans by region: top regions in Italy
#RegionReachAffinity×
01Lombardy~1.5M1.47×
02Lazio~900K1.31×
03Veneto~600K1.28×
04Emilia-Romagna~600K1.27×
05Piedmont~500K1.19×
06Tuscany~400K1.17×
07Friuli-Venezia Giulia~100K1.10×
08Campania~700K1.08×
09Sicilia~500K1.04×
10Marche~100K1.03×
11Puglia~400K1.01×
12Liguria~100K0.95×
13Trentino-Alto Adige/Südtirol~100K0.93×
14Sardinia~100K0.90×
15Umbria~80K0.88×
16Abruzzo~100K0.85×
17Basilicata~30K0.60×
18Aosta Valley~8K0.58×
19Molise~10K0.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sydney Sweeney audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sydney Sweeney audience
#·InterestCategoryAffinity×
01Taron EgertonMovies & TV10.67×
02Mayim BialikMovies & TV8.70×
03Kaley CuocoMovies & TV6.95×
04Theo JamesMovies & TV5.89×
05Gerard ButlerMovies & TV5.70×
06Nina DobrevMovies & TV5.27×
07Jason MomoaMovies & TV4.26×
08Emma StoneMovies & TV3.63×
09Margot RobbieMovies & TV3.40×
10Scarlett JohanssonMovies & TV3.37×
11Game of ThronesMovies & TV2.41×
12Draught beerFood & Beverages2.29×
13BatmanMovies & TV2.13×
14TwitchGames1.93×
15SupermanMovies & TV1.84×
16Harry PotterMovies & TV1.81×
17ActivismPolitics & Society1.62×
18Art exhibitionArts & Culture1.61×
19WikipediaInternet & Social Media1.56×
20NetflixMovies & TV1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sydney Sweeney audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Sydney Sweeney audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.19×
Early Adopter MentalityPOWER1.17×
Risk AppetiteTHRILL1.16×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Sydney Sweeney audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.69×
Family OrientationCONSERVATISM0.77×
IndulgenceJOY0.78×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Sydney Sweeney have in Italy?

Sydney Sweeney has an estimated audience of 6,577,525 people in Italy, concentrated in Lombardy and Lazio.

02

What is the gender split and age of Sydney Sweeney fans?

51.2% of Sydney Sweeney fans are female, 48.8% are male, with an average age of 38.1 years.

03

Which brands do Sydney Sweeney fans like most?

Sydney Sweeney fans show strongest brand affinity for Harry Potter (1.81×), Taron Egerton (10.67×), and Batman (2.13×) over the country average.

04

Where do Sydney Sweeney fans live in Italy?

Sydney Sweeney fans in Italy are most concentrated in Lombardy (reach ~1.5M), Lazio (reach ~900K), and Campania (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Sydney Sweeney fans also like?

Beyond Sydney Sweeney itself, the audience over-indexes on Taron Egerton (10.67×), Batman (2.13×), Margot Robbie (3.4×), and Kaley Cuoco (6.95×) compared to the Italy average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Italy who actively search for Sydney Sweeney. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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