A data profile of the people who buy, follow and care about Game of Thrones in Italy — modelled from more than twelve digital signal sources. Game of Thrones has an estimated audience of 3,625,623 people in Italy.
The average Game of Thrones fan in Italy is 31.2 years old, more male, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include House of the Dragon, Harry Potter, Mobile game, with strongest over-indexing on House of the Dragon (5.62× the country average).
Demographically, the Game of Thrones audience skews more male with an average age of 31.2, and over-indexes on personality traits such as Mindfulness, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Game of Thrones fan in Italy is more male, around 31.2 years old, with strong Mindfulness tendencies and a notable affinity for House of the Dragon.
The key figures that characterise the Game of Thrones profile in Italy.
43.5% are female, 56.5% are male, average age 31.2.
| Metric | Value |
|---|---|
| Female | 43.5% |
| Male | 56.5% |
| Average age | 31.2 |
| Estimated audience size | 3,625,623 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 41% | |
| 20-29 | 24% | |
| 30-39 | 15% | |
| 40-49 | 12% | |
| 50+ | 8% |
of the worldwide Game of Thrones audience comes from Italy.
| Country | Share |
|---|---|
| United States | 23.9% |
| India | 14.1% |
| Germany | 7.7% |
Where the Game of Thrones audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lombardy | ~900K | 1.41× | |
| 02 | Piedmont | ~300K | 1.27× | |
| 03 | Veneto | ~300K | 1.22× | |
| 04 | Emilia-Romagna | ~400K | 1.19× | |
| 05 | Trentino-Alto Adige/Südtirol | ~80K | 1.18× | |
| 06 | Campania | ~500K | 1.14× | |
| 07 | Tuscany | ~300K | 1.14× | |
| 08 | Lazio | ~500K | 1.13× | |
| 09 | Sicilia | ~300K | 1.10× | |
| 10 | Puglia | ~300K | 1.07× | |
| 11 | Sardinia | ~100K | 1.07× | |
| 12 | Friuli-Venezia Giulia | ~70K | 1.05× | |
| 13 | Abruzzo | ~70K | 0.92× | |
| 14 | Marche | ~80K | 0.90× | |
| 15 | Calabria | ~90K | 0.85× | |
| 16 | Liguria | ~90K | 0.85× | |
| 17 | Umbria | ~50K | 0.84× | |
| 18 | Aosta Valley | ~7K | 0.77× | |
| 19 | Basilicata | ~20K | 0.76× | |
| 20 | Molise | ~10K | 0.69× |
The strongest cross-interests of the Game of Thrones audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | House of the Dragon | Movies & TV | 5.62× | ||
| 02 | The Lord of the Rings | Movies & TV | 4.04× | ||
| 03 | A Knight of the Seven Kingdoms | Movies & TV | 3.68× | ||
| 04 | The Witcher | Games | 3.11× | ||
| 05 | Serial (radio and television) | Music & Radio | 3.01× | ||
| 06 | True Detective | Movies & TV | 2.80× | ||
| 07 | The Big Bang Theory | Movies & TV | 2.56× | ||
| 08 | Sydney Sweeney | Movies & TV | 2.41× | ||
| 09 | Mobile game | Games | 2.32× | ||
| 10 | Stranger Things | Movies & TV | 2.23× | ||
| 11 | Harry Potter | Movies & TV | 2.20× | ||
| 12 | Soap opera | Movies & TV | 2.18× | ||
| 13 | Film festival | Movies & TV | 2.11× | ||
| 14 | Anime and manga fandom | Literature | 2.06× | ||
| 15 | Superman | Movies & TV | 2.04× | ||
| 16 | Movie theater | Movies & TV | 1.89× | ||
| 17 | Role-playing games | Games | 1.89× | ||
| 18 | Manga | Literature | 1.60× | ||
| 19 | TikTok | Internet & Social Media | 1.53× | ||
| 20 | Science fiction movies | Movies & TV | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.37× | |
| Individualism | JOY | 1.23× | |
| Urban Lifestyle | OPEN | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.70× | |
| Need for Security | CONSERVATISM | 0.77× | |
| Luxury Orientation | PREMIUM | 0.78× |
Game of Thrones has an estimated audience of 3,625,623 people in Italy, concentrated in Lombardy and Lazio.
43.5% of Game of Thrones fans are female, 56.5% are male, with an average age of 31.2 years.
Game of Thrones fans show strongest brand affinity for House of the Dragon (5.62×), Harry Potter (2.2×), and Mobile game (2.32×) over the country average.
Game of Thrones fans in Italy are most concentrated in Lombardy (reach ~900K), Lazio (reach ~500K), and Campania (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Game of Thrones itself, the audience over-indexes on Harry Potter (2.2×), Mobile game (2.32×), Stranger Things (2.23×), and TikTok (1.53×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Game of Thrones. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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