A data profile of the people who buy, follow and care about African-American music in Spain — modelled from more than twelve digital signal sources. African-American music has an estimated audience of 4,217,383 people in Spain.
African-American music has an estimated audience of 4,217,383 people in Spain. 49.7% are female, 50.3% are male, average age 39.2. Top brand affinities: Italo disco, John Cena, Bossa nova, Apocalypse Now, Acid jazz.
Top brand affinities include Italo disco, John Cena, Bossa nova, with strongest over-indexing on Italo disco (13.88× the country average).
Demographically, the African-American music audience skews balanced with an average age of 39.2, and over-indexes on personality traits such as Individualism, Early Adopter Mentality.
The typical African-American music fan in Spain is balanced, around 39.2 years old, with strong Individualism tendencies and a notable affinity for Italo disco.
The key figures that characterise the African-American music profile in Spain.
49.7% are female, 50.3% are male, average age 39.2.
| Metric | Value |
|---|---|
| Female | 49.7% |
| Male | 50.3% |
| Average age | 39.2 |
| Estimated audience size | 4,217,383 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 22% | |
| 30-39 | 22% | |
| 40-49 | 22% | |
| 50+ | 17% |
of the worldwide African-American music audience comes from Spain.
| Country | Share |
|---|---|
| United States | 29.5% |
| Brazil | 7.3% |
| China | 5.0% |
The strongest cross-interests of the African-American music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Italo disco | Music & Radio | 13.88× | ||
| 02 | Apocalypse Now | Movies & TV | 13.86× | ||
| 03 | Miles Davis | Music & Radio | 13.86× | ||
| 04 | Avant-garde jazz | Music & Radio | 11.29× | ||
| 05 | John Cena | Sports | 10.30× | ||
| 06 | Acid jazz | Music & Radio | 9.75× | ||
| 07 | Bossa nova | Music & Radio | 9.62× | ||
| 08 | Malcolm in the Middle | Movies & TV | 7.78× | ||
| 09 | Resident Advisor | Music & Radio | 6.18× | ||
| 10 | Detroit techno | Music & Radio | 5.03× | ||
| 11 | Satire | Literature | 4.28× | ||
| 12 | Rayo Vallecano | Travel & Leisure | 3.27× | ||
| 13 | Non-fiction books | Literature | 2.58× | ||
| 14 | Real property | Home & Garden | 2.33× | ||
| 15 | Volunteering | Politics & Society | 2.23× | ||
| 16 | Michael Jackson | Music & Radio | 2.12× | ||
| 17 | Modern art | Arts & Culture | 2.00× | ||
| 18 | Music festivals | Music & Radio | 1.82× | ||
| 19 | Local food | Food & Beverages | 1.80× | ||
| 20 | Julio Iglesias | Music & Radio | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.84× | |
| Early Adopter Mentality | POWER | 1.44× | |
| Tradition | CONSERVATISM | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.78× | |
| Price Sensitivity | PREMIUM | 0.81× | |
| Creativity | OPEN | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for African-American music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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