African-American music Audience in Canada
African-American music has an estimated audience of 4,370,637 people in Canada. 52.0% are female, 48.0% are male, average age 38.2. Top brand affinities: Real property, Zoom!, YouTube Music, Vince McMahon, Gospel music.
Top brand affinities include Real property, Zoom!, YouTube Music, with strongest over-indexing on Real property (1.59× the country average). Demographically, the African-American music audience skews balanced with an average age of 38.2, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of African-American music fans
| Metric | Value |
|---|---|
| Female | 52.0% |
| Male | 48.0% |
| Average age | 38.2 |
| Estimated audience size | 4,370,637 |
Audience persona
The typical African-American music fan in Canada is balanced, around 38.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Real property.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Real property | 1.59× | Home & Garden |
| Zoom! | 2.73× | Business & Career |
| YouTube Music | 1.91× | Internet & Social Media |
| Vince McMahon | 4.59× | Sports |
| Gospel music | 1.56× | Music & Radio |
| Italo disco | 6.11× | Music & Radio |
| Brock Lesnar | 3.64× | Sports |
| Millie Bobby Brown | 1.56× | Movies & TV |
| Ozzy Osbourne | 2.27× | Music & Radio |
| New York Yankees | 1.54× | Sports |
| NATO | 3.47× | Politics & Society |
| Michael Jackson | 1.67× | Music & Radio |
| John Travolta | 1.88× | Movies & TV |
| Gangsta rap | 1.54× | Music & Radio |
| Gothic fashion | 1.61× | Fashion & Accessoires |
| Detective fiction | 1.56× | Literature |
| Britpop | 1.69× | Music & Radio |
| Street dance | 1.66× | Sports |
| Josh Brolin | 2.03× | Movies & TV |
| Hulk Hogan | 2.7× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.36 |
| Extroversion | THRILL | 1.19 |
| Early Adopter Mentality | POWER | 1.12 |
| Risk Appetite | THRILL | 1.1 |
| Mindfulness | BALANCE | 1.09 |
| Spirituality | BALANCE | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.5% |
| Brazil | 7.3% |
| China | 5.0% |
See African-American music audiences in other countries
- African-American music — Germany
- African-American music — United States
- African-American music — United Kingdom
- African-American music — France
- African-American music — Italy
- African-American music — Spain
- African-American music — Brazil
- African-American music — Japan
- African-American music — South Korea
- African-American music — India
- African-American music — Mexico
More Musical genre audiences in Canada
- Rock music (11,827,181)
- Pop music (9,823,364)
- Hip hop music (9,337,027)
- Popular music (7,949,455)
- Rhythm and blues music (7,918,593)
How to read this data
Audience size is the estimated number of people in Canada who actively search for African-American music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.