A data profile of the people who buy, follow and care about African-American music in Canada — modelled from more than twelve digital signal sources. African-American music has an estimated audience of 4,370,637 people in Canada.
African-American music has an estimated audience of 4,370,637 people in Canada. 52.0% are female, 48.0% are male, average age 38.2. Top brand affinities: Real property, Zoom!, YouTube Music, Michael Jackson, Gospel music.
Top brand affinities include Real property, Zoom!, YouTube Music, with strongest over-indexing on Real property (1.59× the country average).
Demographically, the African-American music audience skews balanced with an average age of 38.2, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality.
The typical African-American music fan in Canada is balanced, around 38.2 years old, with strong Extroversion tendencies and a notable affinity for Real property.
The key figures that characterise the African-American music profile in Canada.
52.0% are female, 48.0% are male, average age 38.2.
| Metric | Value |
|---|---|
| Female | 52.0% |
| Male | 48.0% |
| Average age | 38.2 |
| Estimated audience size | 4,370,637 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 19% | |
| 30-39 | 17% | |
| 40-49 | 18% | |
| 50+ | 21% |
of the worldwide African-American music audience comes from Canada.
| Country | Share |
|---|---|
| United States | 29.5% |
| Brazil | 7.3% |
| China | 5.0% |
The strongest cross-interests of the African-American music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Italo disco | Music & Radio | 6.11× | ||
| 02 | Vince McMahon | Sports | 4.59× | ||
| 03 | Brock Lesnar | Sports | 3.64× | ||
| 04 | NATO | Politics & Society | 3.47× | ||
| 05 | Zoom! | Business & Career | 2.73× | ||
| 06 | Ozzy Osbourne | Music & Radio | 2.27× | ||
| 07 | Josh Brolin | Movies & TV | 2.03× | ||
| 08 | Prince (musician) | Music & Radio | 1.98× | ||
| 09 | YouTube Music | Internet & Social Media | 1.91× | ||
| 10 | John Travolta | Movies & TV | 1.88× | ||
| 11 | Britpop | Music & Radio | 1.69× | ||
| 12 | Michael Jackson | Music & Radio | 1.67× | ||
| 13 | Street dance | Sports | 1.66× | ||
| 14 | Gothic fashion | Fashion & Accessoires | 1.61× | ||
| 15 | Real property | Home & Garden | 1.59× | ||
| 16 | Gospel music | Music & Radio | 1.56× | ||
| 17 | Millie Bobby Brown | Movies & TV | 1.56× | ||
| 18 | Detective fiction | Literature | 1.56× | ||
| 19 | New York Yankees | Sports | 1.54× | ||
| 20 | Gangsta rap | Music & Radio | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.19× | |
| Early Adopter Mentality | POWER | 1.12× | |
| Risk Appetite | THRILL | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.82× | |
| Price Sensitivity | PREMIUM | 0.83× | |
| Social Media Usage | JOY | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for African-American music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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