A data profile of the people who buy, follow and care about African-American music in United Kingdom — modelled from more than twelve digital signal sources. African-American music has an estimated audience of 7,099,076 people in United Kingdom.
The average African-American music fan in United Kingdom is 39.1 years old, balanced, and lives primarily in South East.
The audience is concentrated in South East, North West, East of England.
Top brand affinities include Lantern Festival, Monica Bellucci, Livemusic, with strongest over-indexing on Lantern Festival (16.3× the country average).
Demographically, the African-American music audience skews balanced with an average age of 39.1, and over-indexes on personality traits such as Community Orientation, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical African-American music fan in United Kingdom is balanced, around 39.1 years old, with strong Community Orientation tendencies and a notable affinity for Lantern Festival.
The key figures that characterise the African-American music profile in United Kingdom.
54.0% are female, 46.0% are male, average age 39.1.
| Metric | Value |
|---|---|
| Female | 54.0% |
| Male | 46.0% |
| Average age | 39.1 |
| Estimated audience size | 7,099,076 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 21% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 21% |
of the worldwide African-American music audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 29.5% |
| Brazil | 7.3% |
| China | 5.0% |
Where the African-American music audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South West | ~600K | 1.08× | |
| 02 | North East | ~300K | 1.02× | |
| 03 | East Midlands | ~500K | 1.01× | |
| 04 | East of England | ~600K | 0.99× | |
| 05 | Yorkshire and the Humber | ~600K | 0.99× | |
| 06 | South East | ~900K | 0.97× | |
| 07 | North West | ~700K | 0.96× | |
| 08 | West Midlands | ~300K | 0.96× |
The strongest cross-interests of the African-American music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lantern Festival | Travel & Leisure | 16.30× | ||
| 02 | Monica Bellucci | Movies & TV | 11.41× | ||
| 03 | Sustainable consumption | Food & Beverages | 9.09× | ||
| 04 | Italo disco | Music & Radio | 7.65× | ||
| 05 | Rosie Huntington-Whiteley | Fashion & Accessoires | 6.60× | ||
| 06 | Keeping Up Appearances | Movies & TV | 5.98× | ||
| 07 | Jimmy Carr | Movies & TV | 4.47× | ||
| 08 | Natalie Portman | Movies & TV | 4.46× | ||
| 09 | David Walliams | Movies & TV | 3.49× | ||
| 10 | Alan Carr | Movies & TV | 3.23× | ||
| 11 | Livemusic | Music & Radio | 3.05× | ||
| 12 | Diabetes mellitus awareness | Health | 3.05× | ||
| 13 | Sports nutrition | Food & Beverages | 3.05× | ||
| 14 | Drinking establishment | Food & Beverages | 2.97× | ||
| 15 | Tax refund | Business & Career | 2.89× | ||
| 16 | Wikipedia | Internet & Social Media | 2.06× | ||
| 17 | Real property | Home & Garden | 1.97× | ||
| 18 | Electronic dance music | Music & Radio | 1.77× | ||
| 19 | Philanthropy | Arts & Culture | 1.73× | ||
| 20 | Blues music | Music & Radio | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.46× | |
| Tradition | CONSERVATISM | 1.29× | |
| Mindfulness | BALANCE | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.83× | |
| Price Sensitivity | PREMIUM | 0.85× | |
| Quality Awareness | PREMIUM | 0.90× |
African-American music has an estimated audience of 7,099,076 people in United Kingdom, concentrated in South East and North West.
54.0% of African-American music fans are female, 46.0% are male, with an average age of 39.1 years.
African-American music fans show strongest brand affinity for Lantern Festival (16.3×), Monica Bellucci (11.41×), and Livemusic (3.05×) over the country average.
African-American music fans in United Kingdom are most concentrated in South East (reach ~900K), North West (reach ~700K), and East of England (reach ~600K). These three regions account for the largest share of the active audience.
Beyond African-American music itself, the audience over-indexes on Monica Bellucci (11.41×), Livemusic (3.05×), Wikipedia (2.06×), and Italo disco (7.65×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for African-American music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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