A data profile of the people who buy, follow and care about African-American music in France — modelled from more than twelve digital signal sources. African-American music has an estimated audience of 5,128,989 people in France.
African-American music has an estimated audience of 5,128,989 people in France. 50.3% are female, 49.7% are male, average age 37.3. Top brand affinities: Love & Sex, Jaden Smith, Progressive rock, Real property, Bossa nova.
Top brand affinities include Love & Sex, Jaden Smith, Progressive rock, with strongest over-indexing on Love & Sex (8.16× the country average).
Demographically, the African-American music audience skews balanced with an average age of 37.3, and over-indexes on personality traits such as Patriotism, Mindfulness.
The typical African-American music fan in France is balanced, around 37.3 years old, with strong Patriotism tendencies and a notable affinity for Love & Sex.
The key figures that characterise the African-American music profile in France.
50.3% are female, 49.7% are male, average age 37.3.
| Metric | Value |
|---|---|
| Female | 50.3% |
| Male | 49.7% |
| Average age | 37.3 |
| Estimated audience size | 5,128,989 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 21% | |
| 30-39 | 17% | |
| 40-49 | 18% | |
| 50+ | 19% |
of the worldwide African-American music audience comes from France.
| Country | Share |
|---|---|
| United States | 29.5% |
| Brazil | 7.3% |
| China | 5.0% |
The strongest cross-interests of the African-American music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Italo disco | Music & Radio | 8.42× | ||
| 02 | Love & Sex | Kids & Family | 8.16× | ||
| 03 | Bossa nova | Music & Radio | 8.16× | ||
| 04 | Jaden Smith | Movies & TV | 7.91× | ||
| 05 | Avant-garde jazz | Music & Radio | 7.67× | ||
| 06 | Tom and Jerry | Movies & TV | 6.80× | ||
| 07 | Christmas Gift | Kids & Family | 6.15× | ||
| 08 | Christmas tree | Kids & Family | 5.40× | ||
| 09 | Broadcasting of sports events | Movies & TV | 5.39× | ||
| 10 | Progressive rock | Music & Radio | 4.37× | ||
| 11 | Dentistry | Business & Career | 3.93× | ||
| 12 | Kitchen garden | Home & Garden | 3.83× | ||
| 13 | Improvisation | Music & Radio | 3.75× | ||
| 14 | Real property | Home & Garden | 2.19× | ||
| 15 | Musical theatre | Movies & TV | 2.18× | ||
| 16 | Emmanuel Macron | Politics & Society | 1.97× | ||
| 17 | Celine Dion | Music & Radio | 1.73× | ||
| 18 | Michael Jackson | Music & Radio | 1.73× | ||
| 19 | Internet & Social Media | 1.71× | |||
| 20 | Ticketmaster | Travel & Leisure | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.90× | |
| Mindfulness | BALANCE | 1.54× | |
| Community Orientation | OPEN | 1.51× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.77× | |
| Family Orientation | CONSERVATISM | 0.91× | |
| Pet Ownership | JOY | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for African-American music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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