Rock music Audience in Canada
Rock music has an estimated audience of 11,827,181 people in Canada. 49.2% are female, 50.8% are male, average age 41.4. Top regions: Ontario, Quebec, British Columbia.
The average Rock music fan in Canada is 41.4 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Demographically, the Rock music audience skews balanced with an average age of 41.4, and over-indexes on personality traits such as Patriotism, Travelling.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Rock music fans
| Metric | Value |
|---|---|
| Female | 49.2% |
| Male | 50.8% |
| Average age | 41.4 |
| Estimated audience size | 11,827,181 |
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 5,680,147 | 1.15× |
| Quebec | 2,077,374 | 0.73× |
| British Columbia | 1,743,248 | 0.99× |
| Alberta | 1,607,680 | 1.1× |
| Manitoba | 474,277 | 1.07× |
| Saskatchewan | 407,985 | 1.09× |
| New Brunswick | 328,587 | 1.2× |
| Nova Scotia | 324,255 | 0.92× |
| Newfoundland and Labrador | 169,244 | 0.94× |
| Prince Edward Island | 54,890 | 0.94× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 0.96 |
| Travelling | THRILL | 0.86 |
| Urban Lifestyle | OPEN | 0.85 |
| Career Orientation | POWER | 0.83 |
| Early Adopter Mentality | POWER | 0.79 |
| Spirituality | BALANCE | 0.78 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.8% |
| United Kingdom | 4.8% |
| Italy | 4.7% |
See Rock music audiences in other countries
More Musical genre audiences in Canada
- Pop music (9,823,364)
- Hip hop music (9,337,027)
- Popular music (7,949,455)
- Rhythm and blues music (7,918,593)
- Blues music (7,568,121)
How to read this data
Audience size is the estimated number of people in Canada who actively search for Rock music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.