A data profile of the people who buy, follow and care about Rock music in Canada — modelled from more than twelve digital signal sources. Rock music has an estimated audience of 11,827,181 people in Canada.
The average Rock music fan in Canada is 41.4 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Demographically, the Rock music audience skews balanced with an average age of 41.4, and over-indexes on personality traits such as Patriotism, Travelling.
The key figures that characterise the Rock music profile in Canada.
49.2% are female, 50.8% are male, average age 41.4.
| Metric | Value |
|---|---|
| Female | 49.2% |
| Male | 50.8% |
| Average age | 41.4 |
| Estimated audience size | 11,827,181 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 26% |
of the worldwide Rock music audience comes from Canada.
| Country | Share |
|---|---|
| United States | 22.8% |
| United Kingdom | 4.8% |
| Italy | 4.7% |
Where the Rock music audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | New Brunswick | ~300K | 1.20× | |
| 02 | Ontario | ~5.5M | 1.15× | |
| 03 | Alberta | ~1.5M | 1.10× | |
| 04 | Saskatchewan | ~400K | 1.09× | |
| 05 | Manitoba | ~500K | 1.07× | |
| 06 | British Columbia | ~1.5M | 0.99× | |
| 07 | Newfoundland and Labrador | ~200K | 0.94× | |
| 08 | Prince Edward Island | ~50K | 0.94× | |
| 09 | Nova Scotia | ~300K | 0.92× | |
| 10 | Quebec | ~2M | 0.73× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.96× | |
| Travelling | THRILL | 0.86× | |
| Urban Lifestyle | OPEN | 0.85× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.68× | |
| Design Affinity | PREMIUM | 0.74× | |
| Social Media Usage | JOY | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Rock music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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