A data profile of the people who buy, follow and care about African-American music in Netherlands — modelled from more than twelve digital signal sources. African-American music has an estimated audience of 1,556,541 people in Netherlands.
African-American music has an estimated audience of 1,556,541 people in Netherlands. 51.5% are female, 48.5% are male, average age 39.0. Top brand affinities: Shopping and fashion, Love & Sex, Italo disco, Exfoliation (cosmetology), Roku.
Top brand affinities include Shopping and fashion, Love & Sex, Italo disco, with strongest over-indexing on Shopping and fashion (6.89× the country average).
Demographically, the African-American music audience skews balanced with an average age of 39.0, and over-indexes on personality traits such as Patriotism, Extroversion.
The typical African-American music fan in Netherlands is balanced, around 39.0 years old, with strong Patriotism tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the African-American music profile in Netherlands.
51.5% are female, 48.5% are male, average age 39.0.
| Metric | Value |
|---|---|
| Female | 51.5% |
| Male | 48.5% |
| Average age | 39.0 |
| Estimated audience size | 1,556,541 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 20% |
of the worldwide African-American music audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 29.5% |
| Brazil | 7.3% |
| China | 5.0% |
The strongest cross-interests of the African-American music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 8.85× | ||
| 02 | Italo disco | Music & Radio | 8.85× | ||
| 03 | Exfoliation (cosmetology) | Beauty & Wellness | 8.85× | ||
| 04 | Roku | Movies & TV | 8.85× | ||
| 05 | John Krasinski | Movies & TV | 8.85× | ||
| 06 | Mortal Kombat | Games | 8.85× | ||
| 07 | The Equalizer | Movies & TV | 8.85× | ||
| 08 | Tears for Fears | Music & Radio | 8.85× | ||
| 09 | Taika Waititi | Movies & TV | 8.85× | ||
| 10 | Shopping and fashion | Shopping | 6.89× | ||
| 11 | Jumanji | Movies & TV | 6.34× | ||
| 12 | Vin Diesel | Movies & TV | 6.25× | ||
| 13 | Helen Mirren | Movies & TV | 5.88× | ||
| 14 | Gal Gadot | Fashion & Accessoires | 4.51× | ||
| 15 | Detroit techno | Music & Radio | 3.11× | ||
| 16 | Dancehalls | Music & Radio | 2.29× | ||
| 17 | Livemusic | Music & Radio | 2.19× | ||
| 18 | Real property | Home & Garden | 1.96× | ||
| 19 | Michael Jackson | Music & Radio | 1.71× | ||
| 20 | Online games | Games | 1.65× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.32× | |
| Extroversion | THRILL | 1.25× | |
| Mindfulness | BALANCE | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.82× | |
| Family Orientation | CONSERVATISM | 0.86× | |
| Healthy Lifestyle | BALANCE | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for African-American music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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