How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in India who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in India. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in India, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in India. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 |  Pop music |
18M | 3.8% | 29.8 | 23.6% | Musical genre |
| 2 |  Rock music |
16M | 3.3% | 31.0 | 23.5% | Musical genre |
| 3 |  Hip hop music |
15M | 3.6% | 30.5 | 22.4% | Musical genre |
| 4 |  Popular music |
13M | 3.7% | 30.1 | 24.8% | Musical genre |
| 5 |  Music of Bollywood |
11M | 50.5% | 28.9 | 32.1% | Musical genre |
| 6 |  Classical music |
11M | 3.5% | 32.3 | 25.0% | Musical genre |
| 7 |  Rhythm and blues music |
10M | 3.0% | 30.9 | 22.9% | Musical genre |
| 8 |  Dance music |
9.5M | 4.9% | 31.3 | 24.4% | Musical genre |
| 9 |  Jazz music |
9.4M | 3.0% | 32.0 | 23.9% | Musical genre |
| 10 |  Blues music |
9.2M | 3.2% | 31.6 | 23.8% | Musical genre |
| 11 |  Music of India |
8.9M | 53.4% | 29.4 | 34.3% | Musical genre |
| 12 |  Soul music |
7.7M | 3.1% | 31.8 | 24.6% | Musical genre |
| 13 |  World music |
5.9M | 5.8% | 31.7 | 24.8% | Musical genre |
| 14 |  Singer-songwriter |
5.4M | 2.4% | 27.6 | 23.5% | Musical genre |
| 15 |  K-pop |
5M | 2.8% | 28.5 | 40.5% | Musical genre |
| 16 |  Folk music |
5M | 5.5% | 32.5 | 25.4% | Musical genre |
| 17 |  Country music |
4.9M | 1.9% | 32.0 | 24.5% | Musical genre |
| 18 |  Hindustani classical music |
4.8M | 44.9% | 33.1 | 26.1% | Musical genre |
| 19 |  Electro (music) |
4.7M | 3.3% | — | — | Musical genre |
| 20 |  Gospel music |
4.5M | 2.7% | 28.3 | 20.3% | Musical genre |
| 21 |  Rock and roll |
4.4M | 1.9% | 28.3 | 28.1% | Musical genre |
| 22 |  Alternative rock |
4.1M | 1.8% | 27.1 | 26.3% | Musical genre |
| 23 |  House music |
3.3M | 2.1% | 27.4 | 25.9% | Musical genre |
| 24 |  Contemporary R&B |
3.3M | 1.8% | 27.6 | 27.6% | Musical genre |
| 25 |  Electronic dance music |
3.3M | 2.6% | 27.2 | 29.0% | Musical genre |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this Top 100 list compiled?
Rascasse aggregates anonymized search-behavior signals across India and ranks each musical genre by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest musical genre in India?
Pop music currently leads with an estimated audience of 18M people in India.