How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in India who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in India. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in India, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in India. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 26 |  Funk |
3.2M | 2.0% | 27.8 | 25.4% | Musical genre |
| 27 |  African-American music |
3.2M | 1.8% | 28.8 | 18.7% | Musical genre |
| 28 |  Bhangra (music) |
3M | 28.2% | 27.8 | 20.1% | Musical genre |
| 29 |  Indian pop |
3M | 27.5% | 31.4 | 27.0% | Musical genre |
| 30 |  East Coast hip hop |
2.9M | 2.4% | 25.1 | 19.3% | Musical genre |
| 31 |  Vocal music |
2.8M | 4.0% | 29.7 | 25.7% | Musical genre |
| 32 |  Bounce music |
2.7M | 2.4% | 25.5 | 21.2% | Musical genre |
| 33 |  West Coast hip hop |
2.7M | 2.5% | 27.9 | 23.8% | Musical genre |
| 34 |  Alternative hip hop |
2.6M | 2.2% | 26.6 | 24.6% | Musical genre |
| 35 |  Kenyan hip hop |
2.6M | 3.1% | 25.5 | 21.2% | Musical genre |
| 36 |  Punk rock |
2.5M | 1.5% | 26.9 | 29.0% | Musical genre |
| 37 |  art music |
2.5M | 8.2% | 32.3 | 22.7% | Musical genre |
| 38 |  Reggae |
2.5M | 1.9% | 29.1 | 20.9% | Musical genre |
| 39 |  New-age music |
2.5M | 4.5% | 31.1 | 25.5% | Musical genre |
| 40 |  Indie rock |
2.4M | 1.9% | 27.5 | 29.2% | Musical genre |
| 41 |  Carnatic music |
2.4M | 50.0% | 35.0 | 33.1% | Musical genre |
| 42 |  British hip hop |
2.4M | 3.0% | 27.1 | 20.5% | Musical genre |
| 43 |  Film score |
2.3M | 6.2% | 31.7 | 20.0% | Musical genre |
| 44 |  Christian hip hop |
2.1M | 2.2% | 25.9 | 21.2% | Musical genre |
| 45 |  Southern hip hop |
2M | 2.1% | 28.4 | 20.2% | Musical genre |
| 46 |  Indian classical music |
2M | 49.5% | 34.9 | 31.3% | Musical genre |
| 47 |  Korean hip hop |
1.9M | 1.8% | 27.0 | 46.3% | Musical genre |
| 48 |  Bhajan |
1.9M | 68.7% | 33.5 | 21.1% | Musical genre |
| 49 |  Pop rock |
1.9M | 2.0% | 27.8 | 28.8% | Musical genre |
| 50 |  Midwest hip hop |
1.9M | 2.3% | 28.0 | 18.4% | Musical genre |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this Top 100 list compiled?
Rascasse aggregates anonymized search-behavior signals across India and ranks each musical genre by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest musical genre in India?
Pop music currently leads with an estimated audience of 18M people in India.