A data profile of the people who buy, follow and care about Bhangra (music) in India — modelled from more than twelve digital signal sources. Bhangra (music) has an estimated audience of 3,029,246 people in India.
Bhangra (music) has an estimated audience of 3,029,246 people in India. 20.1% are female, 79.9% are male, average age 27.8. Top brand affinities: Videography, Stranger Things, Jim Carrey, Roman Reigns, Real property.
Top brand affinities include Videography, Stranger Things, Jim Carrey, with strongest over-indexing on Videography (2.47× the country average).
Demographically, the Bhangra (music) audience skews more male with an average age of 27.8, and over-indexes on personality traits such as Early Adopter Mentality, Pet Ownership.
The typical Bhangra (music) fan in India is more male, around 27.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Videography.
The key figures that characterise the Bhangra (music) profile in India.
20.1% are female, 79.9% are male, average age 27.8.
| Metric | Value |
|---|---|
| Female | 20.1% |
| Male | 79.9% |
| Average age | 27.8 |
| Estimated audience size | 3,029,246 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 52% | |
| 20-29 | 24% | |
| 30-39 | 12% | |
| 40-49 | 7% | |
| 50+ | 5% |
of the worldwide Bhangra (music) audience comes from India.
| Country | Share |
|---|---|
| United States | 29.4% |
| India | 28.2% |
| Canada | 5.5% |
The strongest cross-interests of the Bhangra (music) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jim Carrey | Movies & TV | 4.63× | ||
| 02 | Edward Norton | Movies & TV | 4.63× | ||
| 03 | Inglourious Basterds | Movies & TV | 4.63× | ||
| 04 | SEMrush | Internet & Social Media | 4.63× | ||
| 05 | Sacha Baron Cohen | Movies & TV | 4.63× | ||
| 06 | Alibaba.com | Shopping | 4.52× | ||
| 07 | Kristen Stewart | Movies & TV | 4.21× | ||
| 08 | Zootopia | Movies & TV | 4.14× | ||
| 09 | La La Land (film) | Movies & TV | 4.05× | ||
| 10 | Brock Lesnar | Sports | 3.45× | ||
| 11 | Emma Stone | Movies & TV | 3.37× | ||
| 12 | Roman Reigns | Sports | 3.27× | ||
| 13 | WrestleMania | Sports | 3.22× | ||
| 14 | Videography | Internet & Social Media | 2.47× | ||
| 15 | FC Bayern Munich | Sports | 2.21× | ||
| 16 | Real property | Home & Garden | 2.12× | ||
| 17 | Knitting | Home & Garden | 1.91× | ||
| 18 | Stranger Things | Movies & TV | 1.72× | ||
| 19 | Activism | Politics & Society | 1.62× | ||
| 20 | OnePlus | Technology & Electronics | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.27× | |
| Pet Ownership | JOY | 1.13× | |
| Career Orientation | POWER | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.68× | |
| Convenience Orientation | PREMIUM | 0.74× | |
| Social Media Usage | JOY | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Bhangra (music). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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