Rascasse Audience Intelligence

Bhangra (music) Audience in United States

A data profile of the people who buy, follow and care about Bhangra (music) in United States — modelled from more than twelve digital signal sources. Bhangra (music) has an estimated audience of 3,155,591 people in United States.

#196among Musical genre in United States#4971among Topic in United States#993in Music & Radio

The average Bhangra (music) fan in United States is 29.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Spotify, Miranda Cosgrove, Sharon Osbourne, with strongest over-indexing on Spotify (2.19× the country average).

Demographically, the Bhangra (music) audience skews balanced with an average age of 29.3, and over-indexes on personality traits such as Patriotism, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bhangra (music) fan in United States is balanced, around 29.3 years old, with strong Patriotism tendencies and a notable affinity for Spotify.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bhangra (music) profile in United States.

Audience size
3.2M
in United States
Gender
54.5%♀
45.5% male
Age
29.3
average years
Country rank
#9865
Topic in United States
Fig. 01

Search interest · 12-month trend

+20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bhangra (music) fans

54.5% are female, 45.5% are male, average age 29.3.

Fig. 02

Gender split

54.5%
Female
45.5%
Male
Demographic split for Bhangra (music) audience in United States
MetricValue
Female54.5%
Male45.5%
Average age29.3
Estimated audience size3,155,591
Fig. 03

Age distribution

Ø 29.3
average years
Age distribution of the Bhangra (music) audience in United States
Age bracketShare%
16-1944%
20-2928%
30-3914%
40-499%
50+5%
Fig. 04

Worldwide distribution

29.4%

of the worldwide Bhangra (music) audience comes from United States.

Worldwide audience distribution share by country for Bhangra (music)
CountryShare
United States29.4%
India28.2%
Canada5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bhangra (music) audience in United States is strongest.

Fig. 05

Top regions by affinity

Bhangra (music) fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~6K1.12×
02Delaware~10K1.10×
03North Dakota~7K1.10×
04Maine~10K1.09×
05Alaska~7K1.09×
06Washington, District of Columbia~10K1.05×
07Hawaii~10K1.04×
08New Hampshire~10K1.04×
09Montana~9K1.04×
10Idaho~20K1.03×
11West Virginia~20K1.03×
12Rhode Island~10K1.03×
13Washington~60K1.02×
14Arkansas~30K1.02×
15New Mexico~20K1.02×
16Kansas~20K1.00×
17Kentucky~40K0.99×
18Mississippi~30K0.99×
19Iowa~30K0.99×
20Nebraska~20K0.99×
21South Dakota~7K0.99×
22Oklahoma~30K0.98×
23Connecticut~30K0.98×
24Louisiana~40K0.97×
25Oregon~40K0.97×
26Nevada~30K0.97×
27Utah~30K0.97×
28New Jersey~80K0.96×
29Wisconsin~50K0.96×
30Alabama~40K0.96×
31Indiana~50K0.95×
32South Carolina~50K0.95×
33Massachusetts~60K0.94×
34Maryland~50K0.94×
35Missouri~50K0.94×
36Minnesota~40K0.94×
37Illinois~100K0.93×
38Tennessee~60K0.93×
39Colorado~50K0.93×
40Arizona~60K0.92×
41New York~200K0.91×
42North Carolina~90K0.91×
43Michigan~80K0.91×
44Virginia~70K0.91×
45Pennsylvania~100K0.90×
46Ohio~90K0.90×
47Georgia~90K0.89×
48California~300K0.88×
49Florida~200K0.82×
50Texas~200K0.81×
Fig. 06

Affinity by region

Affinity by region — Bhangra (music), United States
0.81×1.00×1.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bhangra (music) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bhangra (music) audience
#·InterestCategoryAffinity×
01Rick AstleyMusic & Radio12.81×
02T. Rowe PriceBusiness & Career12.35×
03Miranda CosgroveMovies & TV10.57×
04Sharon OsbourneMovies & TV7.87×
05Catherine Zeta-JonesMovies & TV4.97×
06Nicki MinajMusic & Radio3.78×
07Web serverTechnology & Electronics3.64×
08MinecraftGames3.61×
09DrakeMusic & Radio3.59×
10Millie Bobby BrownMovies & TV3.44×
11Bollywood moviesMovies & TV3.07×
12Hair conditionerBeauty & Wellness2.92×
13StreetwearFashion & Accessoires2.37×
14NikeFashion & Accessoires2.34×
15SpotifyInternet & Social Media2.19×
16Harry PotterMovies & TV2.11×
17Do it yourself (DIY)Home & Garden1.94×
18RadioTechnology & Electronics1.92×
19SupermanMovies & TV1.82×
20YouTubeMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bhangra (music) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bhangra (music) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.10×
Urban LifestyleOPEN1.46×
Early Adopter MentalityPOWER1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bhangra (music) audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.72×
Convenience OrientationPREMIUM0.78×
Family OrientationCONSERVATISM0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bhangra (music) have in United States?

Bhangra (music) has an estimated audience of 3,155,591 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Bhangra (music) fans?

54.5% of Bhangra (music) fans are female, 45.5% are male, with an average age of 29.3 years.

03

Which brands do Bhangra (music) fans like most?

Bhangra (music) fans show strongest brand affinity for Spotify (2.19×), Miranda Cosgrove (10.57×), and Sharon Osbourne (7.87×) over the country average.

04

Where do Bhangra (music) fans live in United States?

Bhangra (music) fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Bhangra (music) fans also like?

Beyond Bhangra (music) itself, the audience over-indexes on Miranda Cosgrove (10.57×), Sharon Osbourne (7.87×), T. Rowe Price (12.35×), and Superman (1.82×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in United States

See Bhangra (music) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bhangra (music). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →