Bhangra (music) Audience in United States
Bhangra (music) has an estimated audience of 3,155,591 people in United States. 54.5% are female, 45.5% are male, average age 29.3. Top brand affinities: Keene, New Hampshire, Mathcore, Combat sport, Google Home, The Historian.
Top brand affinities include Keene, New Hampshire, Mathcore, Combat sport, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Bhangra (music) audience skews balanced with an average age of 29.3, and over-indexes on personality traits such as Risk Appetite, Patriotism.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Bhangra (music) fans
| Metric | Value |
|---|---|
| Female | 54.5% |
| Male | 45.5% |
| Average age | 29.3 |
| Estimated audience size | 3,155,591 |
Audience persona
The typical Bhangra (music) fan in United States is balanced, around 29.3 years old, with strong Risk Appetite tendencies and a notable affinity for Keene, New Hampshire.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Keene, New Hampshire | 675× | Travel & Leisure |
| Mathcore | 18.06× | Music & Radio |
| Combat sport | 3.14× | Sports |
| Google Home | 11.52× | Technology & Electronics |
| The Historian | 16.48× | Literature |
| Urban Outfitters | 1.86× | Shopping |
| Product design | 1.93× | Business & Career |
| Israel | 2.01× | Travel & Leisure |
| Eurail | 16.57× | Cars & Mobility |
| Bank account | 1.85× | Business & Career |
| Monogram | 2.74× | Home & Garden |
| Nebraska Cornhuskers football | 2.53× | Sports |
| Google Photos | 1.63× | Technology & Electronics |
| Jesse Plemons | 2.21× | Movies & TV |
| Tierra Cali | 4.8× | Travel & Leisure |
| Parral, Chihuahua | 9× | Travel & Leisure |
| Home staging | 3.06× | Home & Garden |
| Lulu 黃路梓茵 | 1.52× | Movies & TV |
| Wikia | 1.88× | Internet & Social Media |
| Isometric exercise | 4.73× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.62 |
| Patriotism | CONSERVATISM | 1.58 |
| Extroversion | THRILL | 1.45 |
| LGBTQ+ Identity | OPEN | 1.39 |
| Mindfulness | BALANCE | 1.34 |
| Luxury Orientation | PREMIUM | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.4% |
| India | 28.2% |
| Canada | 5.5% |
See Bhangra (music) audiences in other countries
More Musical genre audiences in United States
- Rock music (108,887,607)
- Pop music (94,089,986)
- Hip hop music (93,915,196)
- Rhythm and blues music (83,645,489)
- Popular music (76,331,778)
How to read this data
Audience size is the estimated number of people in United States who actively search for Bhangra (music). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.