Minecraft Audience in United States

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Minecraft has an estimated audience of 12,520,644 people in United States. 38.5% are female, 61.5% are male, average age 29.0. Top regions: California, Texas, Florida. Top brand affinities: Roblox, Beauty, Twitch, Guild Wars, Euphoria.

The average Minecraft fan in United States is 29.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Roblox, Beauty, Twitch, with strongest over-indexing on Roblox (6.03× the country average). Demographically, the Minecraft audience skews more male with an average age of 29.0, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game · Subtype: Open world game

Demographics of Minecraft fans

Demographic split for Minecraft audience in United States
MetricValue
Female38.5%
Male61.5%
Average age29.0
Estimated audience size12,520,644

Audience persona

The typical Minecraft fan in United States is more male, around 29.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Roblox.

Top regions in United States

Top regions ranked by reach for Minecraft in United States
RegionReachAffinity
California1,543,5741.12×
Texas1,381,2821.28×
Florida1,021,4681.21×
New York631,5070.9×
Georgia399,3021.04×
North Carolina394,7801.05×
Pennsylvania392,3360.93×
Illinois381,3910.91×
Ohio366,9510.95×
Washington359,8521.43×
Virginia358,4451.18×
Michigan320,3440.98×
New Jersey303,5710.95×
Arizona255,7951×
Indiana252,5721.1×
Tennessee247,1440.98×
Missouri221,6161.1×
Maryland209,7670.97×
Massachusetts207,7630.84×
South Carolina181,5290.96×
Colorado180,6290.92×
Kentucky178,5621.14×
Oklahoma174,5371.26×
Wisconsin171,6720.91×
Oregon168,8831.18×
Louisiana164,0361.02×
Minnesota163,1870.91×
Utah156,5741.4×
Alabama155,6310.89×
Nevada128,5031.06×
Arkansas111,0641.08×
Kansas105,5711.07×
Connecticut103,4590.82×
Iowa101,4860.98×
Mississippi101,1250.98×
Idaho77,7321.24×
New Mexico66,7491.06×
Nebraska65,1641.04×
West Virginia64,2381.1×
Hawaii46,6040.87×
Maine41,2450.92×
New Hampshire40,7630.83×
Montana31,2570.9×
Rhode Island29,5210.74×
Alaska28,3551.06×
South Dakota26,6870.92×
North Dakota24,5130.95×
Delaware23,6640.69×
Washington, District of Columbia22,4620.6×
Vermont16,8540.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Minecraft audience
BrandAffinityCategory
Roblox6.03×Games
Beauty1.75×Beauty & Wellness
Twitch3.72×Games
Guild Wars30.24×Games
Euphoria1.76×Movies & TV
Superman1.67×Movies & TV
Movies1.51×Movies & TV
Shoes1.87×Fashion & Accessoires
Self-love3.07×Health
Gaming computer4.44×Technology & Electronics
Scream 415.69×Movies & TV
TikTok1.72×Internet & Social Media
Anime convention3.39×Literature
Crunchyroll4.72×Games
Underground hip hop3.3×Music & Radio
Anime and manga fandom3.15×Literature
Cuisine1.55×Food & Beverages
PC game3.62×Games
Manga2.56×Literature
Spotify1.55×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Minecraft audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.88
Early Adopter MentalityPOWER1.49
SustainabilityBALANCE1.11
ExtroversionTHRILL1.11
Social Media UsageJOY1.09
Pet OwnershipJOY1.09

Worldwide distribution

Worldwide audience distribution share by country for Minecraft
CountryShare
United States16.4%
China4.9%
Brazil4.7%

See Minecraft audiences in other countries

More Open world game audiences in United States

Frequently asked questions

How many fans does Minecraft have in United States?

Minecraft has an estimated audience of 12,520,644 people in United States, concentrated in California and Texas.

What is the gender split and age of Minecraft fans?

38.5% of Minecraft fans are female, 61.5% are male, with an average age of 29.0 years.

Which brands do Minecraft fans like most?

Minecraft fans show strongest brand affinity for Roblox (6.03×), Beauty (1.75×), and Twitch (3.72×) over the country average.

Where do Minecraft fans live in United States?

Minecraft fans in United States are most concentrated in California (reach 1,543,574), Texas (reach 1,381,282), and Florida (reach 1,021,468). These three regions account for the largest share of the active audience.

What other brands do Minecraft fans also like?

Beyond Minecraft itself, the audience over-indexes on Beauty (1.75×), Twitch (3.72×), Guild Wars (30.24×), and Euphoria (1.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Minecraft. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.