Rascasse Audience Intelligence

Minecraft Audience in United States

A data profile of the people who buy, follow and care about Minecraft in United States — modelled from more than twelve digital signal sources. Minecraft has an estimated audience of 14,806,114 people in United States.

#1among Open world game in United States#6among Video / Board Game in United States#46in Games

The average Minecraft fan in United States is 29.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Roblox, Beauty, Guild Wars, with strongest over-indexing on Roblox (6.03× the country average).

Demographically, the Minecraft audience skews more male with an average age of 29.0, and over-indexes on personality traits such as Extroversion, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Minecraft fan in United States is more male, around 29.0 years old, with strong Extroversion tendencies and a notable affinity for Roblox.

Category: Games · Type: Video / Board Game · Subtype: Open world game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Minecraft profile in United States.

Audience size
14.8M
in United States
Gender
38.5%♀
61.5% male
Age
29.0
average years
Country rank
#2361
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

-63%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Minecraft fans

38.5% are female, 61.5% are male, average age 29.0.

Fig. 02

Gender split

38.5%
Female
61.5%
Male
Demographic split for Minecraft audience in United States
MetricValue
Female38.5%
Male61.5%
Average age29.0
Estimated audience size14,806,114
Fig. 03

Age distribution

Ø 29.0
average years
Age distribution of the Minecraft audience in United States
Age bracketShare%
16-1950%
20-2922%
30-3912%
40-498%
50+8%
Fig. 04

Worldwide distribution

17.7%

of the worldwide Minecraft audience comes from United States.

Worldwide audience distribution share by country for Minecraft
CountryShare
United States17.7%
China4.5%
Brazil4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Minecraft audience in United States is strongest.

Fig. 05

Top regions by affinity

Minecraft fans by region: top regions in United States
#RegionReachAffinity×
01Utah~200K1.47×
02Kentucky~200K1.35×
03Alaska~30K1.30×
04Texas~1.5M1.28×
05Oklahoma~200K1.26×
06Idaho~80K1.24×
07Washington~300K1.23×
08Georgia~400K1.15×
09Virginia~300K1.14×
10Indiana~300K1.13×
11Oregon~200K1.12×
12Arkansas~100K1.12×
13New Mexico~70K1.12×
14South Dakota~30K1.10×
15North Carolina~400K1.09×
16Nebraska~70K1.07×
17Kansas~100K1.06×
18Missouri~200K1.05×
19West Virginia~60K1.05×
20California~1.5M1.04×
21Arizona~300K1.04×
22Montana~40K1.02×
23North Dakota~30K1.02×
24Alabama~200K1.01×
25Ohio~400K1.00×
26South Carolina~200K1.00×
27Pennsylvania~400K0.99×
28Louisiana~200K0.99×
29Florida~800K0.98×
30Nevada~100K0.96×
31Iowa~100K0.95×
32Michigan~300K0.94×
33Maryland~200K0.93×
34Wisconsin~200K0.93×
35Hawaii~50K0.93×
36Illinois~400K0.91×
37New Jersey~300K0.91×
38Mississippi~90K0.91×
39Colorado~200K0.90×
40Tennessee~200K0.87×
41Maine~40K0.87×
42Minnesota~200K0.85×
43New York~600K0.83×
44Connecticut~100K0.82×
45New Hampshire~40K0.82×
46Vermont~20K0.79×
47Massachusetts~200K0.78×
48Rhode Island~30K0.77×
49Delaware~20K0.72×
50Washington, District of Columbia~20K0.49×
Fig. 06

Affinity by region

Affinity by region — Minecraft, United States
0.49×1.00×1.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Minecraft audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Minecraft audience
#·InterestCategoryAffinity×
01Guild WarsGames30.24×
02Dark Souls IIGames29.37×
03Scream 4Movies & TV15.69×
04RobloxGames6.03×
05CrunchyrollGames4.72×
06Gaming computerTechnology & Electronics4.44×
07TwitchGames3.72×
08PC gameGames3.62×
09Anime conventionLiterature3.39×
10Underground hip hopMusic & Radio3.30×
11Anime and manga fandomLiterature3.15×
12Self-loveHealth3.07×
13MangaLiterature2.56×
14ShoesFashion & Accessoires1.87×
15BeautyBeauty & Wellness1.75×
16TikTokInternet & Social Media1.72×
17SupermanMovies & TV1.67×
18CuisineFood & Beverages1.55×
19SpotifyInternet & Social Media1.55×
20MoviesMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Minecraft audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Minecraft audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.26×
Social Media UsageJOY1.18×
Pet OwnershipJOY1.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Minecraft audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.38×
Quality AwarenessPREMIUM0.39×
Career OrientationPOWER0.46×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Minecraft have in United States?

Minecraft has an estimated audience of 14,806,114 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Minecraft fans?

38.5% of Minecraft fans are female, 61.5% are male, with an average age of 29.0 years.

03

Which brands do Minecraft fans like most?

Minecraft fans show strongest brand affinity for Roblox (6.03×), Beauty (1.75×), and Guild Wars (30.24×) over the country average.

04

Where do Minecraft fans live in United States?

Minecraft fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1.5M), and Florida (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Minecraft fans also like?

Beyond Minecraft itself, the audience over-indexes on Beauty (1.75×), Guild Wars (30.24×), Twitch (3.72×), and Movies (1.51×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Open world game audiences in United States

See Minecraft audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Minecraft. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →