A data profile of the people who buy, follow and care about Popular music in India — modelled from more than twelve digital signal sources. Popular music has an estimated audience of 13,365,475 people in India.
Popular music has an estimated audience of 13,365,475 people in India. 24.8% are female, 75.2% are male, average age 30.1. Top brand affinities: Musical instrument, Videography, Stranger Things, OnePlus, Piano.
Top brand affinities include Musical instrument, Videography, Stranger Things, with strongest over-indexing on Musical instrument (2.5× the country average).
Demographically, the Popular music audience skews more male with an average age of 30.1, and over-indexes on personality traits such as Pet Ownership, Early Adopter Mentality.
The typical Popular music fan in India is more male, around 30.1 years old, with strong Pet Ownership tendencies and a notable affinity for Musical instrument.
The key figures that characterise the Popular music profile in India.
24.8% are female, 75.2% are male, average age 30.1.
| Metric | Value |
|---|---|
| Female | 24.8% |
| Male | 75.2% |
| Average age | 30.1 |
| Estimated audience size | 13,365,475 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 40% | |
| 20-29 | 30% | |
| 30-39 | 16% | |
| 40-49 | 8% | |
| 50+ | 6% |
of the worldwide Popular music audience comes from India.
| Country | Share |
|---|---|
| United States | 20.9% |
| Japan | 6.5% |
| China | 6.1% |
The strongest cross-interests of the Popular music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cello | Music & Radio | 4.32× | ||
| 02 | Saxophone | Music & Radio | 4.12× | ||
| 03 | Electric guitar | Music & Radio | 3.62× | ||
| 04 | Acoustic guitar | Music & Radio | 3.16× | ||
| 05 | Violin | Music & Radio | 3.13× | ||
| 06 | Piano | Music & Radio | 3.09× | ||
| 07 | Musical instrument | Music & Radio | 2.50× | ||
| 08 | Videography | Internet & Social Media | 2.42× | ||
| 09 | John Abraham (actor) | Movies & TV | 2.16× | ||
| 10 | Real property | Home & Garden | 2.05× | ||
| 11 | West Indies cricket team | Sports | 2.01× | ||
| 12 | Music download | Technology & Electronics | 2.00× | ||
| 13 | OnePlus | Technology & Electronics | 1.87× | ||
| 14 | One Piece | Movies & TV | 1.87× | ||
| 15 | Katrina Kaif | Movies & TV | 1.75× | ||
| 16 | Seafood | Food & Beverages | 1.66× | ||
| 17 | Festival | Music & Radio | 1.64× | ||
| 18 | Epic Games | Games | 1.61× | ||
| 19 | Modern art | Arts & Culture | 1.54× | ||
| 20 | Stranger Things | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.11× | |
| Early Adopter Mentality | POWER | 1.11× | |
| Extroversion | THRILL | 1.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.75× | |
| Need for Security | CONSERVATISM | 0.75× | |
| Social Media Usage | JOY | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Popular music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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