A data profile of the people who buy, follow and care about Popular music in Ireland — modelled from more than twelve digital signal sources. Popular music has an estimated audience of 965,926 people in Ireland.
Popular music has an estimated audience of 965,926 people in Ireland. 54.7% are female, 45.3% are male, average age 40.8. Top brand affinities: NCT (band), Piano, Livemusic, Electric guitar, Ozzy Osbourne.
Top brand affinities include NCT (band), Piano, Livemusic, with strongest over-indexing on NCT (band) (2.03× the country average).
Demographically, the Popular music audience skews balanced with an average age of 40.8, and over-indexes on personality traits such as Extroversion, Convenience Orientation.
The typical Popular music fan in Ireland is balanced, around 40.8 years old, with strong Extroversion tendencies and a notable affinity for NCT (band).
The key figures that characterise the Popular music profile in Ireland.
54.7% are female, 45.3% are male, average age 40.8.
| Metric | Value |
|---|---|
| Female | 54.7% |
| Male | 45.3% |
| Average age | 40.8 |
| Estimated audience size | 965,926 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 24% |
of the worldwide Popular music audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 20.9% |
| Japan | 6.5% |
| China | 6.1% |
The strongest cross-interests of the Popular music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ukulele | Music & Radio | 3.93× | ||
| 02 | Ozzy Osbourne | Music & Radio | 2.70× | ||
| 03 | Piano | Music & Radio | 2.45× | ||
| 04 | NBA Finals | Sports | 2.24× | ||
| 05 | Livemusic | Music & Radio | 2.21× | ||
| 06 | Twitch | Games | 2.04× | ||
| 07 | Maine Coon | Pets & Animals | 2.04× | ||
| 08 | NCT (band) | Music & Radio | 2.03× | ||
| 09 | Electric guitar | Music & Radio | 2.03× | ||
| 10 | Black cat | Pets & Animals | 1.98× | ||
| 11 | Luck | Health | 1.97× | ||
| 12 | Pride | Politics & Society | 1.87× | ||
| 13 | British Shorthair | Pets & Animals | 1.84× | ||
| 14 | Target Corporation | Shopping | 1.81× | ||
| 15 | Manga | Literature | 1.71× | ||
| 16 | Reggaeton | Music & Radio | 1.68× | ||
| 17 | Curly Hair | Beauty & Wellness | 1.66× | ||
| 18 | Digital camera | Technology & Electronics | 1.58× | ||
| 19 | Shih Tzu | Pets & Animals | 1.56× | ||
| 20 | Digital art | Arts & Culture | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.09× | |
| Convenience Orientation | PREMIUM | 1.09× | |
| Social Media Usage | JOY | 1.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.88× | |
| Family Orientation | CONSERVATISM | 0.89× | |
| Need for Security | CONSERVATISM | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Popular music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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