A data profile of the people who buy, follow and care about Popular music in Sweden — modelled from more than twelve digital signal sources. Popular music has an estimated audience of 1,558,040 people in Sweden.
Popular music has an estimated audience of 1,558,040 people in Sweden. 47.1% are female, 52.9% are male, average age 41.5. Top brand affinities: Google, Dogs, Jotex, Happiness, Video games.
Top brand affinities include Google, Dogs, Jotex, with strongest over-indexing on Google (1.52× the country average).
Demographically, the Popular music audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Tradition, Extroversion.
The typical Popular music fan in Sweden is balanced, around 41.5 years old, with strong Tradition tendencies and a notable affinity for Google.
The key figures that characterise the Popular music profile in Sweden.
47.1% are female, 52.9% are male, average age 41.5.
| Metric | Value |
|---|---|
| Female | 47.1% |
| Male | 52.9% |
| Average age | 41.5 |
| Estimated audience size | 1,558,040 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 18% | |
| 30-39 | 16% | |
| 40-49 | 21% | |
| 50+ | 28% |
of the worldwide Popular music audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 20.9% |
| Japan | 6.5% |
| China | 6.1% |
The strongest cross-interests of the Popular music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bill Skarsgård | Movies & TV | 3.92× | ||
| 02 | Jotex | Shopping | 3.06× | ||
| 03 | Piano | Music & Radio | 2.36× | ||
| 04 | Viral video | Internet & Social Media | 2.30× | ||
| 05 | Musical theatre | Movies & TV | 2.07× | ||
| 06 | First-person shooter games | Games | 2.07× | ||
| 07 | Festival | Music & Radio | 2.03× | ||
| 08 | Science fiction movies | Movies & TV | 1.98× | ||
| 09 | Fiction books | Literature | 1.86× | ||
| 10 | Financial services | Business & Career | 1.78× | ||
| 11 | Tattoos | Fashion & Accessoires | 1.71× | ||
| 12 | Celebrity | Movies & TV | 1.66× | ||
| 13 | Cruises | Travel & Leisure | 1.65× | ||
| 14 | Bars | Travel & Leisure | 1.64× | ||
| 15 | Dogs | Pets & Animals | 1.63× | ||
| 16 | Happiness | Health | 1.63× | ||
| 17 | Meat | Food & Beverages | 1.59× | ||
| 18 | Hair products | Beauty & Wellness | 1.57× | ||
| 19 | Video games | Games | 1.53× | ||
| 20 | Internet & Social Media | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.48× | |
| Extroversion | THRILL | 1.45× | |
| Community Orientation | OPEN | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.78× | |
| Quality Awareness | PREMIUM | 0.78× | |
| Family Orientation | CONSERVATISM | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Popular music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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