A data profile of the people who buy, follow and care about Musical theatre in Sweden — modelled from more than twelve digital signal sources. Musical theatre has an estimated audience of 1,208,348 people in Sweden.
Musical theatre has an estimated audience of 1,208,348 people in Sweden. 61.5% are female, 38.5% are male, average age 46.5. Top brand affinities: Expressen, YouTube, Biltema, Aftonbladet, IKEA.
Top brand affinities include Expressen, YouTube, Biltema, with strongest over-indexing on Expressen (1.79× the country average).
Demographically, the Musical theatre audience skews more female with an average age of 46.5, and over-indexes on personality traits such as Urban Lifestyle, Social Media Usage.
The typical Musical theatre fan in Sweden is more female, around 46.5 years old, with strong Urban Lifestyle tendencies and a notable affinity for Expressen.
The key figures that characterise the Musical theatre profile in Sweden.
61.5% are female, 38.5% are male, average age 46.5.
| Metric | Value |
|---|---|
| Female | 61.5% |
| Male | 38.5% |
| Average age | 46.5 |
| Estimated audience size | 1,208,348 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 13% | |
| 30-39 | 15% | |
| 40-49 | 22% | |
| 50+ | 42% |
of the worldwide Musical theatre audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 18.8% |
| Japan | 5.6% |
| United Kingdom | 5.2% |
The strongest cross-interests of the Musical theatre audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Classical music | Music & Radio | 3.11× | ||
| 02 | Comedy movies | Movies & TV | 2.38× | ||
| 03 | Pop music | Music & Radio | 2.31× | ||
| 04 | Magazines | Literature | 2.20× | ||
| 05 | Dogs | Pets & Animals | 2.05× | ||
| 06 | Internet & Social Media | 1.98× | |||
| 07 | Culture | Literature | 1.83× | ||
| 08 | Stockholm | Travel & Leisure | 1.82× | ||
| 09 | Expressen | News | 1.79× | ||
| 10 | Biltema | Business & Career | 1.79× | ||
| 11 | YouTube | Movies & TV | 1.78× | ||
| 12 | Internet & Social Media | 1.78× | |||
| 13 | Tradera | Shopping | 1.76× | ||
| 14 | SVT Play | Movies & TV | 1.74× | ||
| 15 | Sweden | Travel & Leisure | 1.72× | ||
| 16 | Aftonbladet | News | 1.67× | ||
| 17 | Movies | Movies & TV | 1.67× | ||
| 18 | IKEA | Home & Garden | 1.66× | ||
| 19 | Clas Ohlson | Shopping | 1.55× | ||
| 20 | Göteborgs-Posten | News | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.50× | |
| Social Media Usage | JOY | 1.11× | |
| Healthy Lifestyle | BALANCE | 0.82× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.19× | |
| Patriotism | CONSERVATISM | 0.45× | |
| Design Affinity | PREMIUM | 0.59× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Musical theatre. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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