A data profile of the people who buy, follow and care about Musical theatre in Austria — modelled from more than twelve digital signal sources. Musical theatre has an estimated audience of 852,816 people in Austria.
The average Musical theatre fan in Austria is 41.4 years old, more female, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Erste Bank, Udo Jürgens, Schlager music, with strongest over-indexing on Erste Bank (1.58× the country average).
Demographically, the Musical theatre audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Risk Appetite, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Musical theatre fan in Austria is more female, around 41.4 years old, with strong Risk Appetite tendencies and a notable affinity for Erste Bank.
The key figures that characterise the Musical theatre profile in Austria.
58.1% are female, 41.9% are male, average age 41.4.
| Metric | Value |
|---|---|
| Female | 58.1% |
| Male | 41.9% |
| Average age | 41.4 |
| Estimated audience size | 852,816 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 24% |
of the worldwide Musical theatre audience comes from Austria.
| Country | Share |
|---|---|
| United States | 18.8% |
| Japan | 5.6% |
| United Kingdom | 5.2% |
Where the Musical theatre audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lower Austria | ~100K | 1.23× | |
| 02 | Burgenland | ~20K | 1.14× | |
| 03 | Upper Austria | ~100K | 1.11× | |
| 04 | Vienna | ~200K | 1.00× | |
| 05 | Styria | ~100K | 0.94× | |
| 06 | Vorarlberg | ~30K | 0.93× | |
| 07 | Tyrol | ~50K | 0.92× | |
| 08 | Carinthia (state) | ~40K | 0.91× | |
| 09 | Salzburg | ~50K | 0.89× |
The strongest cross-interests of the Musical theatre audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jonas Kaufmann | Music & Radio | 3.74× | ||
| 02 | Clarinet | Music & Radio | 3.60× | ||
| 03 | Conducting | Music & Radio | 3.53× | ||
| 04 | Cello | Music & Radio | 3.08× | ||
| 05 | Udo Jürgens | Music & Radio | 2.52× | ||
| 06 | Florian Silbereisen | Music & Radio | 2.34× | ||
| 07 | Thomann | Shopping | 2.32× | ||
| 08 | Orchestra | Music & Radio | 2.27× | ||
| 09 | Konstantin Wecker | Music & Radio | 2.16× | ||
| 10 | Drums | Music & Radio | 2.08× | ||
| 11 | Peter Kraus | Movies & TV | 1.98× | ||
| 12 | Wolfgang Ambros | Music & Radio | 1.97× | ||
| 13 | Roland Kaiser | Music & Radio | 1.97× | ||
| 14 | Philipp Hochmair | Movies & TV | 1.96× | ||
| 15 | Musical film | Movies & TV | 1.89× | ||
| 16 | Melissa Naschenweng | Music & Radio | 1.83× | ||
| 17 | Schlager music | Music & Radio | 1.69× | ||
| 18 | Musical instrument | Music & Radio | 1.64× | ||
| 19 | Erste Bank | Business & Career | 1.58× | ||
| 20 | Helene Fischer | Music & Radio | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.51× | |
| Mindfulness | BALANCE | 1.33× | |
| Creativity | OPEN | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.56× | |
| Luxury Orientation | PREMIUM | 0.57× | |
| Patriotism | CONSERVATISM | 0.68× |
Musical theatre has an estimated audience of 852,816 people in Austria, concentrated in Vienna and Lower Austria.
58.1% of Musical theatre fans are female, 41.9% are male, with an average age of 41.4 years.
Musical theatre fans show strongest brand affinity for Erste Bank (1.58×), Udo Jürgens (2.52×), and Schlager music (1.69×) over the country average.
Musical theatre fans in Austria are most concentrated in Vienna (reach ~200K), Lower Austria (reach ~100K), and Upper Austria (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Musical theatre itself, the audience over-indexes on Udo Jürgens (2.52×), Schlager music (1.69×), Wolfgang Ambros (1.97×), and Melissa Naschenweng (1.83×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Musical theatre. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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