A data profile of the people who buy, follow and care about Erste Bank in Austria — modelled from more than twelve digital signal sources. Erste Bank has an estimated audience of 2,427,838 people in Austria.
The average Erste Bank fan in Austria is 43.0 years old, balanced, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Styria.
Top brand affinities include Sparkasse, Social shopping, Non-fiction books, with strongest over-indexing on Sparkasse (12.4× the country average).
Demographically, the Erste Bank audience skews balanced with an average age of 43.0, and over-indexes on personality traits such as Career Orientation, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Erste Bank fan in Austria is balanced, around 43.0 years old, with strong Career Orientation tendencies and a notable affinity for Sparkasse.
The key figures that characterise the Erste Bank profile in Austria.
48.4% are female, 51.6% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 48.4% |
| Male | 51.6% |
| Average age | 43.0 |
| Estimated audience size | 2,427,838 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 28% |
of the worldwide Erste Bank audience comes from Austria.
| Country | Share |
|---|---|
| Austria | 59.1% |
| Hungary | 21.2% |
| Croatia | 6.1% |
Where the Erste Bank audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vienna | ~1.5M | 3.85× | |
| 02 | Lower Austria | ~600K | 1.74× | |
| 03 | Burgenland | ~70K | 1.19× | |
| 04 | Styria | ~200K | 0.57× | |
| 05 | Carinthia (state) | ~60K | 0.45× | |
| 06 | Salzburg | ~70K | 0.42× | |
| 07 | Upper Austria | ~100K | 0.37× | |
| 08 | Vorarlberg | ~30K | 0.37× | |
| 09 | Tyrol | ~50K | 0.30× |
The strongest cross-interests of the Erste Bank audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Social shopping | Shopping | 17.12× | ||
| 02 | Mobile banking | Business & Career | 12.81× | ||
| 03 | Non-fiction books | Literature | 12.63× | ||
| 04 | Sparkasse | Business & Career | 12.40× | ||
| 05 | Retail banking | Business & Career | 7.16× | ||
| 06 | Vehicle insurance | Cars & Mobility | 4.08× | ||
| 07 | Detective fiction | Literature | 3.57× | ||
| 08 | Mortgage loans | Business & Career | 3.08× | ||
| 09 | Career development | Business & Career | 2.66× | ||
| 10 | Social media marketing | Business & Career | 2.58× | ||
| 11 | Sustainable energy | Home & Garden | 2.38× | ||
| 12 | Real estate broker | Home & Garden | 2.28× | ||
| 13 | Innovation | Business & Career | 2.18× | ||
| 14 | Banking | Business & Career | 2.04× | ||
| 15 | Concerts | Music & Radio | 1.71× | ||
| 16 | Austrian Airlines | Travel & Leisure | 1.66× | ||
| 17 | EBay | Shopping | 1.61× | ||
| 18 | Quality of life | Health | 1.57× | ||
| 19 | Hornbach | Shopping | 1.55× | ||
| 20 | Ryanair | Travel & Leisure | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 2.27× | |
| Travelling | THRILL | 1.47× | |
| Sustainability | BALANCE | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.95× | |
| Price Sensitivity | PREMIUM | 0.97× | |
| Sports Activity | POWER | 1.01× |
Erste Bank's target market in Austria covers an estimated 2,427,838 people, concentrated in Vienna and Lower Austria.
48.4% of the Erste Bank audience are female, 51.6% are male, with an average age of 43.0 years.
Erste Bank fans show strongest brand affinity for Sparkasse (12.4×), Social shopping (17.12×), and Non-fiction books (12.63×) over the country average.
Erste Bank fans in Austria are most concentrated in Vienna (reach ~1.5M), Lower Austria (reach ~600K), and Styria (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Erste Bank itself, the audience over-indexes on Social shopping (17.12×), Non-fiction books (12.63×), Mobile banking (12.81×), and Retail banking (7.16×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Erste Bank. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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