A data profile of the people who buy, follow and care about Helene Fischer in Austria — modelled from more than twelve digital signal sources. Helene Fischer has an estimated audience of 1,017,760 people in Austria.
The average Helene Fischer fan in Austria is 43.0 years old, more female, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Styria.
Top brand affinities include Heute, Kronen Zeitung, Bild, with strongest over-indexing on Heute (1.55× the country average).
Demographically, the Helene Fischer audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Mindfulness, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Helene Fischer fan in Austria is more female, around 43.0 years old, with strong Mindfulness tendencies and a notable affinity for Heute.
The key figures that characterise the Helene Fischer profile in Austria.
62.3% are female, 37.7% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 62.3% |
| Male | 37.7% |
| Average age | 43.0 |
| Estimated audience size | 1,017,760 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 28% |
of the worldwide Helene Fischer audience comes from Austria.
| Country | Share |
|---|---|
| Germany | 76.0% |
| Austria | 6.6% |
| Netherlands | 4.4% |
Where the Helene Fischer audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Styria | ~200K | 1.20× | |
| 02 | Upper Austria | ~100K | 1.09× | |
| 03 | Lower Austria | ~200K | 1.07× | |
| 04 | Carinthia (state) | ~60K | 1.07× | |
| 05 | Burgenland | ~30K | 1.05× | |
| 06 | Tyrol | ~70K | 0.95× | |
| 07 | Salzburg | ~60K | 0.88× | |
| 08 | Vorarlberg | ~30K | 0.87× | |
| 09 | Vienna | ~200K | 0.81× |
The strongest cross-interests of the Helene Fischer audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Vanessa Mai | Music & Radio | 6.47× | ||
| 02 | Florian Silbereisen | Music & Radio | 6.23× | ||
| 03 | Andrea Berg | Music & Radio | 4.93× | ||
| 04 | Melissa Naschenweng | Music & Radio | 4.28× | ||
| 05 | Beatrice Egli | Music & Radio | 4.08× | ||
| 06 | DJ Ötzi | Music & Radio | 3.58× | ||
| 07 | Schlager music | Music & Radio | 3.01× | ||
| 08 | Marcel Hirscher | Sports | 2.70× | ||
| 09 | FIS Alpine Ski World Cup | Sports | 2.64× | ||
| 10 | Lindsey Vonn | Sports | 2.43× | ||
| 11 | Victoria Swarovski | Internet & Social Media | 2.13× | ||
| 12 | Felix Baumgartner | Sports | 2.10× | ||
| 13 | Storm of Love | Movies & TV | 2.02× | ||
| 14 | Alpine skiing | Sports | 1.81× | ||
| 15 | Müller (company) | Food & Beverages | 1.63× | ||
| 16 | Rock music | Music & Radio | 1.62× | ||
| 17 | Kronen Zeitung | News | 1.61× | ||
| 18 | Bild | News | 1.60× | ||
| 19 | Heute | Movies & TV | 1.55× | ||
| 20 | Der Standard | News | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.41× | |
| Patriotism | CONSERVATISM | 1.33× | |
| Early Adopter Mentality | POWER | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.47× | |
| Luxury Orientation | PREMIUM | 0.64× | |
| Healthy Lifestyle | BALANCE | 0.79× |
Helene Fischer has an estimated audience of 1,017,760 people in Austria, concentrated in Vienna and Lower Austria.
62.3% of Helene Fischer fans are female, 37.7% are male, with an average age of 43.0 years.
Helene Fischer fans show strongest brand affinity for Heute (1.55×), Kronen Zeitung (1.61×), and Bild (1.6×) over the country average.
Helene Fischer fans in Austria are most concentrated in Vienna (reach ~200K), Lower Austria (reach ~200K), and Styria (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Helene Fischer itself, the audience over-indexes on Kronen Zeitung (1.61×), Bild (1.6×), Florian Silbereisen (6.23×), and Melissa Naschenweng (4.28×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Helene Fischer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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